Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website. With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.

1. WIN 4 PROFESSIONALLY WRITTEN ARTICLES
TODAY!
Get a copy of the tweet here: http://bit.ly/sendibledoescontent
Whoever gets the most retweets by the end of today’s webinar
is the WINNER!
Copy this Tweet :

2. How To Build An Effective Content Strategy
#SendibleWebinar @SendibleLuke Luke@sendible.com

3. WIN 4 PROFESSIONALLY WRITTEN ARTICLES
TODAY!
Get a copy of the tweet here: http://bit.ly/sendibledoescontent
Whoever gets the most retweets by the end of today’s webinar
is the WINNER!
Copy this Tweet :

5. Brainstorm Viral Ideas
Write Detailed Articles
Call to Action Buttons
Use Video & Images
Share Resources
Follow Trends
Follow Experts
Your Headline
Guest Blog
AIDA
10 Content Marketing Hacks

6. 1. Brainstorm Viral Ideas
• Evoke Emotion: People who react to your content (by
laughing or paying extra attention) are more likely to share it.
• Follow Experts: They are the thought leaders in the
industry who dedicate their time to gaining more knowledge
on the topic.
10 Content Marketing Hacks

7. 2. Write Detailed Articles
• Length: 2000 + words is considered to be rich content that Google can
pick up more readily.
• Improves understanding: Readers can take in your points more easily
when you go into more detail and expand on your reasoning.
• Builds Trust: If they find your article helpful they are likely to return to
your blog for more.
10 Content Marketing Hacks

8. 3. Call to Action Buttons
• Drive Conversions: Urge readers to act on their interest.
• Assertive Tone: It draws attention to what they need to do.
• ‘Download’ vs ‘Get Free Tips’: Highlight the benefit of
clicking on the button, it’s much more encouraging.
10 Content Marketing Hacks

9. 4. Use Video & Images
• Attractive: People are naturally more drawn to colours and moving
images.
• Attention Span: People are also busy, they want to get information
fast.
• Easier to Understand: Videos and Images break up the content and
helps present different points more clearly.
10 Content Marketing Hacks

10. 5. Share Resources
• Be Generous: Carry out rigorous research around the topic and
make sure you share everything.
• Quote Sources: Tell readers where you got your information from,
to help them search for themselves.
• Links: Provide links to other high traffic sites, it improves SEOs.
10 Content Marketing Hacks

11. 6. Follow Trends
• Ideas are Up to Date: Stay ahead with new ideas your audience can
benefit from.
• Seminars/Conferences: Listen to experts who can give you
important updates early on. It allows you to lead traffic online.
• Traffic: Search for topics that are heavily discussed, listen to the
conversation and find out how you can contribute.
10 Content Marketing Hacks

12. 7. Follow Experts
• Research: Find experts from conferences and follow
them on Twitter.
• Content Ideas: Expand on their ideas and thoughts
in your blog posts.
10 Content Marketing Hacks

13. 8. Your Headline
• Determines Number of Clicks: Readers will only
read your article if they find the headline
interesting.
• Benefit or Solution To Problem: Tell them why
they should read your article. What will the gain?
10 Content Marketing Hacks

14. 9. Guest Blog
• Large Number of Social Media Shares: Choose sites that get a lot of
attention on social media. It gives an idea of how many shares your
guest post will get.
• Quality Traffic: Have a look at the comments and topics. Are they
attracting readers who are genuinely interested in social media?
• Relevant Audience: Make sure your topic appeals to the audience. It
increases your chances of accumulating leads.
10 Content Marketing Hacks

15. 10. AIDA
• Attention: Use emotion in your title and article to spark interest.
• Interest: Make sure you are providing an answer to a question, or a
solution to a problem.
• Desire: Emphasize the benefits you are proposing in your article. Also the
potential success after reading and applying it to a businesss strategy.
• Action: Use a call to action that will further inform readers what they will
gain if they click.
10 Content Marketing Hacks

16. • Visual data is processed 60,000 times faster by the brain than text
• Average consumers concentration span 8 seconds
• The fashion from blogs to microblogs to images
• We connect emotionally to images more than video, audio or text
• Convey a story or need
• Tie this in with news, world events, celebrations, industry trends and inspire people
• Visual optimisation, optimum time & Shareability
• Call to action – tell them what you want them to do
• Capturing the opportunity
• Measure engagement
How To Build an Effective Content Strategy

17. Research & Planning
• Who Are You Targeting?
• Which Social Networks Are You Using?
• What Are Your Competitors Publishing?
• What Tone Is Appropriate?
• Do You Have Clear Goals?
• How Will You Measure The Success of Your Content?
• What Type of Content Would Best Appeal To Your Readers?

18. Content Ideas
Images
Images with text
overlaid
Videos
White Papers
Infographics
Product
releases
Customer
testimonials
How to’s
Hints &
tips
Surveys &
Questionnaires
Customer Testimonials
Vouchers & Special
offers
Competitions
Company heritage & values
Meet the
team
Adverts
Questions &
Answers
Future road map
Brochures & Collateral
Your Social
Profile
Blogs
Industry
news

19. How can help?
ENGAGE
Keep on top of social media
by focusing on the important
stuff with our social inbox.
MONITOR
Monitor mentions of your
brand & react to negative
sentiment on the social web.
GROW
Grow your business with our
powerful lead generation
tools & Social CRM.
MEASURE
Make sense of your social
media marketing efforts with
in-depth analytics.

20. Content Marketing With Sendible
Research
• Monitoring
• Trending Topics
• Reporting

21. • Twitter Lists
• Twitter Streams
• CRM
Customer Profiling
Content Marketing With Sendible

22. Content Creation
• Adding a Blog
• Hire a Writer
• Write your own content
• Curation
• Content Libraries
Content Marketing With Sendible

23. Distribution
• RSS
• Smart Queues
• Chrome Plugin
Content Marketing With Sendible

24. Some of our Customers…

25. This Is Your Last Chance To
Tweet!!

26. WIN 4 PROFESSIONALLY WRITTEN ARTICLES
TODAY!
Get a copy of the tweet here: http://bit.ly/sendibledoescontent
Whoever gets the most retweets by the end of today’s webinar
is the WINNER!
Copy this Tweet :

27. Do you have any questions?
Sendible
311 Ballards Lane, Finchley
London, England N12 8LY
(UK) 0208 123 1526
(US) 315 623 4480
(AUS) 280 114 841
@sendible /sendible/+sendible
#SendibleWebinar
@SendibleLuke
Luke@sendible.com