Presentation by Matt Bernier for 2017 DevRelCon.

1. The Intersection of DevRel and
Product
Are you ready for some audience participation!?

2. Hypothesis
You just thought “Is this guy going to
call on me? I probably shouldn’t have
sat so close to the stage...”
https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/

3. ---
---
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I’m a people person!
https://giphy.com/gifs/hard-work-27Y1W0GCKQtDqhttps://giphy.com/gifs/work-games-tweets-b7MdMkkFCyCWI

4. A lot of us are working alone or in small, relatively
isolated, teams. So, we’re learning the same things,
making the same mistakes and fretting over the
same questions but we haven’t been great at sharing
with each other what we’ve learnt.
- Matthew Revel, DevRel.net about page

5. We want to create products and
experiences that our customers love
and value.
- The SendGrid Product team’s Mission Statement

6. Hypothesis:
There is a disconnect between the
go to market speeds of the
Developer Relations team and the
Product Team
https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/

7. https://giphy.com/gifs/you-got-it-dude-aVtdz7iNVPI1W

8. Where’s the disconnect?

9. The disconnect...
Product Management
Developers per day (hour?)
Developer Relations
Customers per quarter

10. Product team Workflow
Identify ONE problem
Research this problem
Identify and propose a solution
Build and Go To Market

11. Reality vs Ideal
Identify ONE problem
Research this problem
Identify and propose a solution
Build and Go To Market

12. Product
hypothesis:
Fluent interfaces in all our libraries
will be a game changer. It will be
something every developer will
want, because it’s so dang obvious.
https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/

13. Disproven!
Hypothesis:
https://giphy.com/gifs/archer-nope-b4pPnoO1QDd1C

14. Same team
hypothesis:
Developer Relations and Product
teams can work together to speed
up the Product delivery process and
drastically improve developer
experience in a positive way.
https://pixabay.com/en/idea-light-bulb-enlightenment-1289879/

15. Let’s look at the data...
Product Managers
● Has developers to talk to
Developer Relations
● Needs developers to talk to
● Gets feedback in near
real-time
● Needs all the feedback,
yesterday
● Wants an amazing
experience for
developers
● Wants an amazing
experience for
developers
https://giphy.com/gifs/reactionseditor-will-ferrell-best-friends-l1ughbsd9qXz2s9SE
https://giphy.com/gifs/reactionseditor-high-five-best-friends-l1ug5sWBCJOOGzN84

16. Share upcoming research opportunities
Follow up with notes and results
Ask the DevRel team for help
1
2
3
What can PMs do?

17. Ask what’s happening in Product land
Provide leads to gregarious developers
Share what you learn from the community
1
2
3
What can Dev Rels do?

18. Sounds Pretty Awesome
https://giphy.com/gifs/teamwork-Yz1IGcDVa6lLW