Are you ready to have your video efforts transform your email list into a powerhouse? Video can do a lot of things for your business, but one major boon is kicking your email list into complete overdrive.
If you are ready for ultimate success in video marketing, tune into “Building a Massive Email List With Video” with Wistia’s very own customer champion Jordan Munson and SEMrush’s inbound marketing strategist and webinar host Paul Klebanov.
Together they will bring forth the strategies you need to start transforming yourself into the ultimate video list-building ninja.
In this webinar, you will uncover:
How to fuel your videos with viewers who are hungry for your content.
Wistia's very own insider strategies used to grow its audience by a huge margin in the last two years.
Secret 60 second sales hook formula used to skyrocket your visitors conversion rates.
Strategies you can implement today to put your video on steroids and virtually guarantee that your efforts working overtime for your and your business so you don't have to.
And much more, including how to get your video to nurture your leads completely on autopilot.
8. #SEMrushLive
Less work required by viewers
Again, from Wyzowl:
• 93% of businesses who use video believe that it
has increased user understanding of their product
or service.
• 36% of businesses who use video believe that
they've received less support queries as a result.
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The bottom line…
64% of businesses who use video believe
that it has directly led to increased sales.
(data courtesy of Wyzowl)
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Why Do You Want To Drive Leads ?
“There is no sale
without the story; no
knockout without the
setup. ”
14. #SEMrushLive
Step one: set goals
• Goals should be around things like list growth,
volume, and purpose
• Goals should be specifically measurable
• Having clear goals enables you to be more clear
and specific in your implementation
15. #SEMrushLive
What / Whos Problem Are you
Trying To Solve ?
• Developing a Buyers Persona.
• Define the problem statement.
• Flaws, Disadvantages, Detriments.
• Define your solutions:
• Features, Advantages, Benefits
16. #SEMrushLive
Develop a Hook.
• The Hook (Hook): The hook is a compelling benefit,
feature, or story that makes the viewer want to watch
the whole video with your value proposition.
• Problem or Pain (PP): Identifies the problem the
Viewer is experiencing and is promised a solution on
the other side.
18. #SEMrushLive
Placement is critical
• Your website should be the hub of all audience
activity
• You can also use teaser content on social to drive
people to your site
• In email - ideally, people will forward your email,
and this will grow your list too
• Think about the permanence of your placement
19. #SEMrushLive
Make your video work hard
• Collect emails with an email gate
• Ask yourself two questions:
• "Is our Turnstile conversion rate good?"
• "Could it be better?"
• Highest conversion rate (43%) for email gates in the 10-20% range.
(data via Wistia)
21. #SEMrushLive
Concepting and
Scripting
• Start with a basic questionnaire that includes
questions like "Who is your audience?" and "Where
will this video live?"
• Tweak the script using Google Docs so that multiple
people can collaborate and comment in real time.
• Once a draft is complete, do a table read to ensure
the script sounds natural and cohesive. Get rid of
buzzwords and unnecessary jargon.
22. #SEMrushLive
60 Second Sales Hook
Formula
• Identity Your Self
• Identify Your Struggle
• Discovered A Solution
• Results That I had
24. #SEMrushLive
Give yourself a place to shoot
• A little bit goes a long way in
terms of production
• Get a basic lighting setup
• Try to find a quiet space
25. #SEMrushLive
Find the right home for your video
• Pick a video host
• Does your video have
an expiration date?
• Get creative!
26. #SEMrushLive
Check your
analytics
• Play rate can tell you if your location is
successful
• Average Engagement can tell you if
the video content meshes with the
audience
• Turnstile submissions keep the wheel
churning
27. #SEMrushLive
Iterate!
• You are not likely to nail it on the
first try, that is okay
• Compare your analytics to the goals
you set early on
• Come up with a hypothesis about
where the discrepancy comes from
• Try small tweaks so you have good
comparative data (remember, you
want a good sample size!)
28. #SEMrushLive
One last thing…
Just try stuff! You will not know how it works
until you try it, just make sure you are prepared
to learn from it.
“There is no sale without the story; no knockout without the setup.”
*Build an email list of prospects to story tell to and then nurture them from the open and close to the solution to their problem.
Build the know, like and trust that will allow you to build fans that will continue buying from you over and over again.
https://www.semrush.com/blog/are-you-3-feet-and-7-things-away-from-getting-your-customers-to-love-you-for-90-years/
* / Posibile / Potential / Proof….
And then they are setup for the Persuit / Pleasure , but in order to jump that gap, they need to buy your product, because that’s the solution..
In May We will Bring on Bryan Eusnberg from Buyer Legends to talk about how you can construct the story.
*Collect Customer Data
*Develop Strategy
*Construct Stories-Plan
*Execute
*Test
*Repeat.
* / Posibile / Potential / Proof….
And then they are setup for the Persuit / Pleasure , but in order to jump that gap, they need to buy your product, because that’s the solution..
George Lucas – Insipration from start wars.
More on this sales hook in a bit, but before we go I will swithc it of to jordan for placement…
Join Our Webainr on April6th with a webinar with Kevin rogers.