SlideShare a Scribd company logo
1 of 33
Download to read offline
v
v
Building a
Huge Email List
With Video
with Jordan Munson &
Paul Klebanov
Jordan
MunsonCustomer Champion at Wistia
Paul
KlebanovInbound Marketing Strategist &
Webinar Host at SEMrush.com
#SEMrushLive
Jordan
MunsonCustomer Champion at Wistia
Paul
KlebanovInbound Marketing Strategist &
Webinar Host at SEMrush.com
#SEMrushLive
#SEMrushLive
How convinced are you that you
should be using video to grow
your email lists?
Before we start…
#SEMrushLive
A quick data point:
76% of businesses who use video
believe that it provides a good ROI.
(data courtesy of Wyzowl)
#SEMrushLive
Video humanizes your brand
Show the folks in your company as they really are…
you know, real people.
#SEMrushLive
Video is a richer way
to communicate
#SEMrushLive
Less work required by viewers
Again, from Wyzowl:
• 93% of businesses who use video believe that it
has increased user understanding of their product
or service.
• 36% of businesses who use video believe that
they've received less support queries as a result.
#SEMrushLive
The bottom line…
64% of businesses who use video believe
that it has directly led to increased sales.
(data courtesy of Wyzowl)
#SEMrushLive
Why Do You Want To Drive Leads ?
“There is no sale
without the story; no
knockout without the
setup. ”
#SEMrushLive
Buyer Legends With
Bryan & Jeffery
Eisenberg
#SEMrushLive
The Hero’s
Journey
#SEMrushLive
Okay, neat, but how do we
get there?
Fortunately, that is what we are
here to talk about!
#SEMrushLive
Step one: set goals
• Goals should be around things like list growth,
volume, and purpose
• Goals should be specifically measurable
• Having clear goals enables you to be more clear
and specific in your implementation
#SEMrushLive
What / Whos Problem Are you
Trying To Solve ?
• Developing a Buyers Persona.
• Define the problem statement.
• Flaws, Disadvantages, Detriments.
• Define your solutions:
• Features, Advantages, Benefits
#SEMrushLive
Develop a Hook.
• The Hook (Hook): The hook is a compelling benefit,
feature, or story that makes the viewer want to watch
the whole video with your value proposition.
• Problem or Pain (PP): Identifies the problem the
Viewer is experiencing and is promised a solution on
the other side.
#SEMrushLive
The 60 Second
Sales Hook
Formula
#SEMrushLive
Placement is critical
• Your website should be the hub of all audience
activity
• You can also use teaser content on social to drive
people to your site
• In email - ideally, people will forward your email,
and this will grow your list too
• Think about the permanence of your placement
#SEMrushLive
Make your video work hard
• Collect emails with an email gate
• Ask yourself two questions:
• "Is our Turnstile conversion rate good?"
• "Could it be better?"
• Highest conversion rate (43%) for email gates in the 10-20% range.
(data via Wistia)
#SEMrushLive
What you will need:
• A video
• A place to put that video
• Analytics
#SEMrushLive
Concepting and
Scripting
• Start with a basic questionnaire that includes
questions like "Who is your audience?" and "Where
will this video live?"
• Tweak the script using Google Docs so that multiple
people can collaborate and comment in real time.
• Once a draft is complete, do a table read to ensure
the script sounds natural and cohesive. Get rid of
buzzwords and unnecessary jargon.
#SEMrushLive
60 Second Sales Hook
Formula
• Identity Your Self
• Identify Your Struggle
• Discovered A Solution
• Results That I had
#SEMrushLive
Examples:
www.youtube.com/watch?v=29yUo6uyKw0
#SEMrushLive
Give yourself a place to shoot
• A little bit goes a long way in
terms of production
• Get a basic lighting setup
• Try to find a quiet space
#SEMrushLive
Find the right home for your video
• Pick a video host
• Does your video have
an expiration date?
• Get creative!
#SEMrushLive
Check your
analytics
• Play rate can tell you if your location is
successful
• Average Engagement can tell you if
the video content meshes with the
audience
• Turnstile submissions keep the wheel
churning
#SEMrushLive
Iterate!
• You are not likely to nail it on the
first try, that is okay
• Compare your analytics to the goals
you set early on
• Come up with a hypothesis about
where the discrepancy comes from
• Try small tweaks so you have good
comparative data (remember, you
want a good sample size!)
#SEMrushLive
One last thing…
Just try stuff! You will not know how it works
until you try it, just make sure you are prepared
to learn from it.
#SEMrushLive
#SEMrushLive
#SEMrushLive
#SEMrushLive
#SEMrushLive

More Related Content

What's hot

Getting More From Facebook Ads
Getting More From Facebook AdsGetting More From Facebook Ads
Getting More From Facebook AdsJason Lauritzen
 
Opening Doors to New Revenue Steams with Landing Pages & Performance Marketing
Opening Doors to New Revenue Steams with Landing Pages & Performance Marketing Opening Doors to New Revenue Steams with Landing Pages & Performance Marketing
Opening Doors to New Revenue Steams with Landing Pages & Performance Marketing UnbounceMeetups
 
Sell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementSell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementKissmetrics on SlideShare
 
Why Uberflip
Why UberflipWhy Uberflip
Why UberflipUberflip
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
 
How to Design a High Converting Landing Page
How to Design a High Converting Landing PageHow to Design a High Converting Landing Page
How to Design a High Converting Landing PageBryan Eisenberg
 
Selling Content to the C-Suite
Selling Content to the C-SuiteSelling Content to the C-Suite
Selling Content to the C-SuiteUberflip
 
Is Your Business Verified with Google Maps?
Is Your Business Verified with Google Maps?Is Your Business Verified with Google Maps?
Is Your Business Verified with Google Maps?semrush_webinars
 
Phil Nottingham - How the best strategies start with the right metrics
Phil Nottingham - How the best strategies start with the right metricsPhil Nottingham - How the best strategies start with the right metrics
Phil Nottingham - How the best strategies start with the right metricsPhil Nottingham
 
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...semrush_webinars
 
How To Create High-Converting Landing Pages With Conversion Centered Design [...
How To Create High-Converting Landing Pages With Conversion Centered Design [...How To Create High-Converting Landing Pages With Conversion Centered Design [...
How To Create High-Converting Landing Pages With Conversion Centered Design [...Oli Gardner
 
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...
Discover the 3 Key Elements of High Revenue-Generating  Digital Marketing Cam...Discover the 3 Key Elements of High Revenue-Generating  Digital Marketing Cam...
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
 
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)Conversion Rate Experts
 
Visual guide to selling software as a service by @prezly
Visual guide to selling software as a service by @prezlyVisual guide to selling software as a service by @prezly
Visual guide to selling software as a service by @prezlyPrezly
 
The Facebook Ads Blueprint- Why most fail, but you won’t.
 The Facebook Ads Blueprint- Why most fail, but you won’t. The Facebook Ads Blueprint- Why most fail, but you won’t.
The Facebook Ads Blueprint- Why most fail, but you won’t.Kissmetrics on SlideShare
 
Marketstein: How to Bring Your Content Back to Life
Marketstein: How to Bring Your Content Back to LifeMarketstein: How to Bring Your Content Back to Life
Marketstein: How to Bring Your Content Back to LifeUberflip
 
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...
Oli Gardner  SMD Warsaw 2014  - Advanced Landing Page Optimization With Conve...Oli Gardner  SMD Warsaw 2014  - Advanced Landing Page Optimization With Conve...
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...Joanna Gęsicka
 
Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Unbounce
 
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016semrush_webinars
 
Landing Page Testing To Increase Conversions
Landing Page Testing To Increase ConversionsLanding Page Testing To Increase Conversions
Landing Page Testing To Increase ConversionsAffiliate Summit
 

What's hot (20)

Getting More From Facebook Ads
Getting More From Facebook AdsGetting More From Facebook Ads
Getting More From Facebook Ads
 
Opening Doors to New Revenue Steams with Landing Pages & Performance Marketing
Opening Doors to New Revenue Steams with Landing Pages & Performance Marketing Opening Doors to New Revenue Steams with Landing Pages & Performance Marketing
Opening Doors to New Revenue Steams with Landing Pages & Performance Marketing
 
Sell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagementSell more churn less: Learn the power of analytics-based customer engagement
Sell more churn less: Learn the power of analytics-based customer engagement
 
Why Uberflip
Why UberflipWhy Uberflip
Why Uberflip
 
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...
 
How to Design a High Converting Landing Page
How to Design a High Converting Landing PageHow to Design a High Converting Landing Page
How to Design a High Converting Landing Page
 
Selling Content to the C-Suite
Selling Content to the C-SuiteSelling Content to the C-Suite
Selling Content to the C-Suite
 
Is Your Business Verified with Google Maps?
Is Your Business Verified with Google Maps?Is Your Business Verified with Google Maps?
Is Your Business Verified with Google Maps?
 
Phil Nottingham - How the best strategies start with the right metrics
Phil Nottingham - How the best strategies start with the right metricsPhil Nottingham - How the best strategies start with the right metrics
Phil Nottingham - How the best strategies start with the right metrics
 
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
Email Automation + Competitive Intelligence: A Blueprint for Stronger Custome...
 
How To Create High-Converting Landing Pages With Conversion Centered Design [...
How To Create High-Converting Landing Pages With Conversion Centered Design [...How To Create High-Converting Landing Pages With Conversion Centered Design [...
How To Create High-Converting Landing Pages With Conversion Centered Design [...
 
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...
Discover the 3 Key Elements of High Revenue-Generating  Digital Marketing Cam...Discover the 3 Key Elements of High Revenue-Generating  Digital Marketing Cam...
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...
 
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)
Conversion mistakes—and how CRO affects SEO (with Rand Fishkin and Karl Blanks)
 
Visual guide to selling software as a service by @prezly
Visual guide to selling software as a service by @prezlyVisual guide to selling software as a service by @prezly
Visual guide to selling software as a service by @prezly
 
The Facebook Ads Blueprint- Why most fail, but you won’t.
 The Facebook Ads Blueprint- Why most fail, but you won’t. The Facebook Ads Blueprint- Why most fail, but you won’t.
The Facebook Ads Blueprint- Why most fail, but you won’t.
 
Marketstein: How to Bring Your Content Back to Life
Marketstein: How to Bring Your Content Back to LifeMarketstein: How to Bring Your Content Back to Life
Marketstein: How to Bring Your Content Back to Life
 
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...
Oli Gardner  SMD Warsaw 2014  - Advanced Landing Page Optimization With Conve...Oli Gardner  SMD Warsaw 2014  - Advanced Landing Page Optimization With Conve...
Oli Gardner SMD Warsaw 2014 - Advanced Landing Page Optimization With Conve...
 
Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe Copywriting for Conversion Webinar with Joanna Wiebe
Copywriting for Conversion Webinar with Joanna Wiebe
 
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
Test this Now! 10 Critical Tests To Double Leads & Sales in 2016
 
Landing Page Testing To Increase Conversions
Landing Page Testing To Increase ConversionsLanding Page Testing To Increase Conversions
Landing Page Testing To Increase Conversions
 

Viewers also liked

The Top 10 SEO Ranking Factors of 2016
The Top 10 SEO Ranking Factors of 2016The Top 10 SEO Ranking Factors of 2016
The Top 10 SEO Ranking Factors of 2016semrush_webinars
 
Syed ifraajamal final-deck-live
Syed ifraajamal final-deck-liveSyed ifraajamal final-deck-live
Syed ifraajamal final-deck-livesemrush_webinars
 
AdWords Organization Techniques That Will Save You Money & Increase Clicks
AdWords Organization Techniques That Will Save You Money & Increase ClicksAdWords Organization Techniques That Will Save You Money & Increase Clicks
AdWords Organization Techniques That Will Save You Money & Increase Clickssemrush_webinars
 
Ditch the Keyword Based Content Strategy
Ditch the Keyword Based Content StrategyDitch the Keyword Based Content Strategy
Ditch the Keyword Based Content Strategysemrush_webinars
 
SEO masterclass - check lists to make you rich & sexy
SEO masterclass - check lists to make you rich & sexy SEO masterclass - check lists to make you rich & sexy
SEO masterclass - check lists to make you rich & sexy Semrush
 
Creating the blueprint for digital performance
Creating the blueprint for digital performanceCreating the blueprint for digital performance
Creating the blueprint for digital performancesemrush_webinars
 
Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...
Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...
Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...semrush_webinars
 
How to [Partially] Automate Your SEO Agency Using Google Sheets
How to [Partially] Automate Your SEO Agency Using Google SheetsHow to [Partially] Automate Your SEO Agency Using Google Sheets
How to [Partially] Automate Your SEO Agency Using Google Sheetssemrush_webinars
 
Как увеличить органический трафик с помощью онлайн-мероприятий
Как увеличить органический трафик с помощью онлайн-мероприятийКак увеличить органический трафик с помощью онлайн-мероприятий
Как увеличить органический трафик с помощью онлайн-мероприятийSemrush
 
Running a Facebook Promotion? Make Sure You Aren't Breaking the Law!
Running a Facebook Promotion? Make Sure You Aren't Breaking the Law!Running a Facebook Promotion? Make Sure You Aren't Breaking the Law!
Running a Facebook Promotion? Make Sure You Aren't Breaking the Law!semrush_webinars
 
Creating Balanced Content: 6 Phases of Data-Driven Storytelling
Creating Balanced Content: 6 Phases of Data-Driven StorytellingCreating Balanced Content: 6 Phases of Data-Driven Storytelling
Creating Balanced Content: 6 Phases of Data-Driven Storytellingsemrush_webinars
 
AMP, le nouveau cheval de Troie de Google pour un web mobile instantané
AMP, le nouveau cheval de Troie de Google pour un web mobile instantanéAMP, le nouveau cheval de Troie de Google pour un web mobile instantané
AMP, le nouveau cheval de Troie de Google pour un web mobile instantanésemrush_webinars
 
Brain Science and Websites: 6 Ways to Leverage Cognitive Bias
Brain Science and Websites: 6 Ways to Leverage Cognitive BiasBrain Science and Websites: 6 Ways to Leverage Cognitive Bias
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
 
Step-by-Step: Guide zur SEO-OnPage Optimierung Ihrer Website
Step-by-Step: Guide zur SEO-OnPage Optimierung Ihrer WebsiteStep-by-Step: Guide zur SEO-OnPage Optimierung Ihrer Website
Step-by-Step: Guide zur SEO-OnPage Optimierung Ihrer Websitesemrush_webinars
 
As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...
As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...
As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...semrush_webinars
 
Growth hacking para negócios online - sem rush
Growth hacking para negócios online - sem rushGrowth hacking para negócios online - sem rush
Growth hacking para negócios online - sem rushsemrush_webinars
 
Como aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rush
Como aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rushComo aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rush
Como aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rushsemrush_webinars
 
20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic
20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
 
Les mauvaises habitudes SEO à abandonner
Les mauvaises habitudes SEO à abandonnerLes mauvaises habitudes SEO à abandonner
Les mauvaises habitudes SEO à abandonnerSemrush
 
How to Optimize Your Website for Crawl Efficiency
How to Optimize Your Website for Crawl EfficiencyHow to Optimize Your Website for Crawl Efficiency
How to Optimize Your Website for Crawl EfficiencySemrush
 

Viewers also liked (20)

The Top 10 SEO Ranking Factors of 2016
The Top 10 SEO Ranking Factors of 2016The Top 10 SEO Ranking Factors of 2016
The Top 10 SEO Ranking Factors of 2016
 
Syed ifraajamal final-deck-live
Syed ifraajamal final-deck-liveSyed ifraajamal final-deck-live
Syed ifraajamal final-deck-live
 
AdWords Organization Techniques That Will Save You Money & Increase Clicks
AdWords Organization Techniques That Will Save You Money & Increase ClicksAdWords Organization Techniques That Will Save You Money & Increase Clicks
AdWords Organization Techniques That Will Save You Money & Increase Clicks
 
Ditch the Keyword Based Content Strategy
Ditch the Keyword Based Content StrategyDitch the Keyword Based Content Strategy
Ditch the Keyword Based Content Strategy
 
SEO masterclass - check lists to make you rich & sexy
SEO masterclass - check lists to make you rich & sexy SEO masterclass - check lists to make you rich & sexy
SEO masterclass - check lists to make you rich & sexy
 
Creating the blueprint for digital performance
Creating the blueprint for digital performanceCreating the blueprint for digital performance
Creating the blueprint for digital performance
 
Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...
Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...
Facebook Ad Targeting Secrets: 7 Steps To Getting Your Offer In Front Of The ...
 
How to [Partially] Automate Your SEO Agency Using Google Sheets
How to [Partially] Automate Your SEO Agency Using Google SheetsHow to [Partially] Automate Your SEO Agency Using Google Sheets
How to [Partially] Automate Your SEO Agency Using Google Sheets
 
Как увеличить органический трафик с помощью онлайн-мероприятий
Как увеличить органический трафик с помощью онлайн-мероприятийКак увеличить органический трафик с помощью онлайн-мероприятий
Как увеличить органический трафик с помощью онлайн-мероприятий
 
Running a Facebook Promotion? Make Sure You Aren't Breaking the Law!
Running a Facebook Promotion? Make Sure You Aren't Breaking the Law!Running a Facebook Promotion? Make Sure You Aren't Breaking the Law!
Running a Facebook Promotion? Make Sure You Aren't Breaking the Law!
 
Creating Balanced Content: 6 Phases of Data-Driven Storytelling
Creating Balanced Content: 6 Phases of Data-Driven StorytellingCreating Balanced Content: 6 Phases of Data-Driven Storytelling
Creating Balanced Content: 6 Phases of Data-Driven Storytelling
 
AMP, le nouveau cheval de Troie de Google pour un web mobile instantané
AMP, le nouveau cheval de Troie de Google pour un web mobile instantanéAMP, le nouveau cheval de Troie de Google pour un web mobile instantané
AMP, le nouveau cheval de Troie de Google pour un web mobile instantané
 
Brain Science and Websites: 6 Ways to Leverage Cognitive Bias
Brain Science and Websites: 6 Ways to Leverage Cognitive BiasBrain Science and Websites: 6 Ways to Leverage Cognitive Bias
Brain Science and Websites: 6 Ways to Leverage Cognitive Bias
 
Step-by-Step: Guide zur SEO-OnPage Optimierung Ihrer Website
Step-by-Step: Guide zur SEO-OnPage Optimierung Ihrer WebsiteStep-by-Step: Guide zur SEO-OnPage Optimierung Ihrer Website
Step-by-Step: Guide zur SEO-OnPage Optimierung Ihrer Website
 
As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...
As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...
As 5 estratégias que fizeram a rock content aumentar seu tráfego orgânico em ...
 
Growth hacking para negócios online - sem rush
Growth hacking para negócios online - sem rushGrowth hacking para negócios online - sem rush
Growth hacking para negócios online - sem rush
 
Como aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rush
Como aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rushComo aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rush
Como aumentar tráfego orgânico com a ajuda dos seus concorrentes e o sem rush
 
20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic
20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic
20 Proven SEO & Content Marketing Tactics to Grow Organic Traffic
 
Les mauvaises habitudes SEO à abandonner
Les mauvaises habitudes SEO à abandonnerLes mauvaises habitudes SEO à abandonner
Les mauvaises habitudes SEO à abandonner
 
How to Optimize Your Website for Crawl Efficiency
How to Optimize Your Website for Crawl EfficiencyHow to Optimize Your Website for Crawl Efficiency
How to Optimize Your Website for Crawl Efficiency
 

Similar to Building a Massive Email List With Video

Customer Development for Startups
Customer Development for StartupsCustomer Development for Startups
Customer Development for StartupsGVA
 
Video Marketing - How to get your first 50,000 views
Video Marketing - How to get your first 50,000 viewsVideo Marketing - How to get your first 50,000 views
Video Marketing - How to get your first 50,000 viewsRed Rock
 
Video Marketing: Harnessing the power of multimedia.
Video Marketing: Harnessing the power of multimedia.Video Marketing: Harnessing the power of multimedia.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
 
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your SmartphoneSurefire Local
 
E-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsE-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsSwoop Digital
 
VIDEO MARKETING
VIDEO MARKETING VIDEO MARKETING
VIDEO MARKETING Sundar B N
 
MVP Design Hacks: Rocket Fuel for Lean Teams
MVP Design Hacks: Rocket Fuel for Lean TeamsMVP Design Hacks: Rocket Fuel for Lean Teams
MVP Design Hacks: Rocket Fuel for Lean TeamsAmy Jo Kim
 
Video marketing goldmine
Video marketing goldmineVideo marketing goldmine
Video marketing goldmineftmslidemaster
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionGrowth Hacking Asia
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionLesley Robinson
 
2017 Business of Software - 4 Videos You Should Make
2017 Business of Software - 4 Videos You Should Make2017 Business of Software - 4 Videos You Should Make
2017 Business of Software - 4 Videos You Should MakeChris Lavigne
 
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
 
Video Metrics fro Success
Video Metrics fro SuccessVideo Metrics fro Success
Video Metrics fro SuccessCasey Henry
 
Video Marketing to Drive Business Growth
 Video Marketing to Drive Business Growth  Video Marketing to Drive Business Growth
Video Marketing to Drive Business Growth Vbout.com
 
YouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedYouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
 
Screw Viral – Tube Responsibly! Social Video SEO for Business Success
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessScrew Viral – Tube Responsibly! Social Video SEO for Business Success
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessGrant Crowell
 
Video marketing - The whats, whys and wheres
Video marketing - The whats, whys and wheresVideo marketing - The whats, whys and wheres
Video marketing - The whats, whys and wheresSleeping Giant Media
 
Maura Neill: Digital Marketing - The New Kid on the Block
Maura Neill: Digital Marketing - The New Kid on the BlockMaura Neill: Digital Marketing - The New Kid on the Block
Maura Neill: Digital Marketing - The New Kid on the BlockMaura Neill
 
Content marketing workshop--Tech Media
Content marketing workshop--Tech MediaContent marketing workshop--Tech Media
Content marketing workshop--Tech MediaBenjamin Barbrey
 

Similar to Building a Massive Email List With Video (20)

Customer Development for Startups
Customer Development for StartupsCustomer Development for Startups
Customer Development for Startups
 
Video Marketing - How to get your first 50,000 views
Video Marketing - How to get your first 50,000 viewsVideo Marketing - How to get your first 50,000 views
Video Marketing - How to get your first 50,000 views
 
Video Marketing: Harnessing the power of multimedia.
Video Marketing: Harnessing the power of multimedia.Video Marketing: Harnessing the power of multimedia.
Video Marketing: Harnessing the power of multimedia.
 
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone
[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone
 
E-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & TipsE-Commerce Video Marketing Case Studies & Tips
E-Commerce Video Marketing Case Studies & Tips
 
VIDEO MARKETING
VIDEO MARKETING VIDEO MARKETING
VIDEO MARKETING
 
MVP Design Hacks: Rocket Fuel for Lean Teams
MVP Design Hacks: Rocket Fuel for Lean TeamsMVP Design Hacks: Rocket Fuel for Lean Teams
MVP Design Hacks: Rocket Fuel for Lean Teams
 
Video marketing goldmine
Video marketing goldmineVideo marketing goldmine
Video marketing goldmine
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
 
Crash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer AcquisitionCrash Course: Growth Hacking Your Customer Acquisition
Crash Course: Growth Hacking Your Customer Acquisition
 
2017 Business of Software - 4 Videos You Should Make
2017 Business of Software - 4 Videos You Should Make2017 Business of Software - 4 Videos You Should Make
2017 Business of Software - 4 Videos You Should Make
 
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...
 
Video Metrics fro Success
Video Metrics fro SuccessVideo Metrics fro Success
Video Metrics fro Success
 
Video Marketing to Drive Business Growth
 Video Marketing to Drive Business Growth  Video Marketing to Drive Business Growth
Video Marketing to Drive Business Growth
 
YouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, ExplainedYouTube for Social Marketing and Commerce, Explained
YouTube for Social Marketing and Commerce, Explained
 
Screw Viral – Tube Responsibly! Social Video SEO for Business Success
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessScrew Viral – Tube Responsibly! Social Video SEO for Business Success
Screw Viral – Tube Responsibly! Social Video SEO for Business Success
 
Video marketing
Video marketingVideo marketing
Video marketing
 
Video marketing - The whats, whys and wheres
Video marketing - The whats, whys and wheresVideo marketing - The whats, whys and wheres
Video marketing - The whats, whys and wheres
 
Maura Neill: Digital Marketing - The New Kid on the Block
Maura Neill: Digital Marketing - The New Kid on the BlockMaura Neill: Digital Marketing - The New Kid on the Block
Maura Neill: Digital Marketing - The New Kid on the Block
 
Content marketing workshop--Tech Media
Content marketing workshop--Tech MediaContent marketing workshop--Tech Media
Content marketing workshop--Tech Media
 

Recently uploaded

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 

Recently uploaded (20)

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 

Building a Massive Email List With Video

Editor's Notes

  1. “There is no sale without the story; no knockout without the setup.” *Build an email list of prospects to story tell to and then nurture them from the open and close to the solution to their problem. Build the know, like and trust that will allow you to build fans that will continue buying from you over and over again. https://www.semrush.com/blog/are-you-3-feet-and-7-things-away-from-getting-your-customers-to-love-you-for-90-years/ * / Posibile / Potential / Proof…. And then they are setup for the Persuit / Pleasure , but in order to jump that gap, they need to buy your product, because that’s the solution..
  2. In May We will Bring on Bryan Eusnberg from Buyer Legends to talk about how you can construct the story. *Collect Customer Data *Develop Strategy *Construct Stories-Plan *Execute *Test *Repeat.
  3. * / Posibile / Potential / Proof…. And then they are setup for the Persuit / Pleasure , but in order to jump that gap, they need to buy your product, because that’s the solution.. George Lucas – Insipration from start wars.
  4. More on this sales hook in a bit, but before we go I will swithc it of to jordan for placement…
  5. Join Our Webainr on April6th with a webinar with Kevin rogers.