Semiotics added value explained for Brand communication strategies. written by thierry mortier, semiotic architect calibrate.semiotic.tv

1. Calibrating the view of Pea

2. The Marketing of Pea Pea; The Brand
Producer > Prod
uct>Place>People
>Promotion>Pack
aging>Price>Prof
it >

3. The six honest serving-men
I keep six honest
serving-men (They
taught me all I knew);
Their names are What
and Why and When
and How and Where
and Who.
- Rudyard Kipling,
“The Elephant’s Child”

4. Marketing Pea + six serving-men
Producer > Prod
uct>Place>People
>Promotion>Pack
aging>Price>Prof
it >
WHO - - - - W
H
AT
--WHERE--WHO
-HOW-WHEN-HOW
-WHERE-WHY---W
HY - - -

5. The Semiotic Sign
a SIGN stands
for SOMETHING else,
in a certain capacity
for SOMEONE.

6. Semiotic Sign + six serving-men
a Pea stands
for WHAT,
HOW, WHEN and WHERE
for WHO(M) and WHY.

7. The Semiotics of Pea Pea; The Sign
(Pea) Interpretant
(Pea) Sign
(Pea) Object (Pea) Representamen

8. Semiotics
studies SIGN PRODUCTION,
SIGN PROCESSES &
the RELATIONS between SIGNS.

9. The SEMIOTIC BIG DATA of Pea Every Pea is a Sign
Producer > Pro
duct>Place>Peop
le
>Promotion>Pac
kaging>Price>Pr
ofit >

10. The Map of Pea Pea; The Semiotic Brand Sign

11. The calibrated view of Pea Pea; The Signs understood

12. Your Pea stands
for WHAT,
HOW, WHEN and WHERE
for WHO(M) and WHY.
Applied Semiotics of Pea Pea; The Difference

13. Your Pea!The differentiated view of Pea

14. calibrate.semiotic.tv
Strategic Brand Calibration
Serving the difference

15. calibrate.semiotic.tv
Strategic Brand Calibration
Brand Calibration
Cultural Insights
Strategic Inspiration
Semiotic Analyses