The Next Stage for Personal Messaging Messaging is about having more immediate, secure and personal communication with larger groups formed by common interest, belief or need.

1. The next stage for
Personal Messaging
Atanas Raykov

2. Viber Media S.a.r.l - Proprietary and confidential
MESSAGING
APPS
ARE NOW
OVER
20% BIGGER
THANSOCIAL
NETWORKS

3. John Oliver, Last Week Tonight, HBO
November 11th, 2018
“You text
whatever
The
situation ”

5. UNIQUE REGISTERED USERS WORLDWIDE
1+ BILLION
7M+
Interactions
every 60 secs
12X
Launches app
per day
AN ACTIVE AUDIENCE
80%
MOBILE DESKTOP
20%
45+%
INTERNATIONAL
MESSAGES
OF FRIENDS/FAMILY
CONTACTS LIVING
ABROAD
60+%
#1 MESSAGING APP FOR TRAVELLERS
30%
Send stickers
daily
50%
Share photos
& videos daily

7. “MESSAGING APPS ARE EVOLVING FROM SIMPLE TEXT
COMMUNICATION TO BECOME OUR NEW HOME
SCREEN WITH OPTIONS FOR VIVID SELF-EXPRESSION”
Mary Meeker

8. INSTANT
MESSANGE
RS: YOUR
DIGITAL
HOME FOR
EVERYTHIN
G
ONE-ON-ONE,
GROUP CHATS &
COMMUNITIES
VOICE &
VIDEO CALLS
IN-APP PURCHASES &
MONEY TRANSFERS
CUSTOM BRAND &
CELEBRITY
INTEGRATIONS
VIBER IS
SAFE & SECURE🔑

9. Viber Media S.a.r.l - Proprietary and confidential
The power of the BOTS
INCREASE
ENGAGEMENT
RAISE
CONSIDERATION
ENABLE
TRANSACTIONS
PROVIDE
SUPPORT
60%+Of users have
chatted with
Bots already
3 out
of 4
bot users have
subscribed to a
brand bot
80% Think that bots
improve
customer
service*

11. WORLD
CUP BOT
RESULTS UNI
QUE
42M
PREDI
CTION
S
8.6
M
COUN
TRIES
19
USER
S
5M
INTERA
CTIONS
JOINED
in
June - July
2018
GLO
BAL

12. Champions league 2018/2019
branded activation

13. 108K sticker
downloads
700K sticker
downloads
100% automated
1on1 customer support
Addictive engagement
Access to your user data
Free resources for your priorities
From cevapi
to
the best
festivals

14. HRABRI TELEFON & VIBER in
three monthsIn-app promo Sticker pack Chat bot offline
To all Croatian
users
214K sticker downloads
923K stickers sent
184K subscribers
200K queries started
33% call line increase
69% chat line increase
43% email line increase

15. Viber Media S.a.r.l - Proprietary and confidential
Banks offering interactive services via viber
30+ Banks
500,000,000
+
interactions

16. Viber Media S.a.r.l - Proprietary and confidential
DIGITAL
COMMUNITIES
Find a place to belong
“A virtual community is defined as an
aggregation of individuals or business
partners who interact around a
shared interest, where the interaction
is at least partially supported and/or
mediated by technology and guided
by some protocols or norms”
- Constance Elise Porter

17. Viber Media S.a.r.l - Proprietary and confidential
VIBER
COMMUNIT
IESViber Communities is the perfect
way to bring people together
through an app they use all the time
– their favorite messenger

18. Viber Media S.a.r.l - Proprietary and confidential
VIBER
COMMUNITIE
S
Private Social Occasion Brand
Invite only
Rich content
Moderation tools
Two-way conversation
1o1 messaging * SOON
Secure members data
Behavioural Insights
Clear direct influence on audience
Discoverability / Searchability
optionaloptionaloptional
optional
Viber Communities are the
newest Viber product bringing
the best and the most loved
features in one place, where all
together built an environment of
the perfect Community set.
optional

19. Why to open such?
● Coordinating occasions
● Teacher-students/parents communication
● Neighbor-to-neighbor coordination
● Surprise birthday groups
● Trip arrangements
● Family gathering
PRIVATE
COMMUNITIES
● Rich messaging experience
● Respected Privacy & Security

20. SOCIAL
COMMUNITIES
Why to open such?
● Shared Topics or Interest
● Looking for other fans of your Hobby
● Sharing recipes, traffic updates, jokes
● Exchange knowledge publicly
● Pinned Messages
● Reply , Edit and Translate Messages

21. major event
COMMUNITI
ES
Why to open such?
● Big Group events or happenings
● Causes or Events
● Movements and Gatherings organization
● Privacy first!
No numbers or details are shared
● End-to-end encryption
● Advanced chat moderation tools and
insights

22. BRAND
COMMUNITIES
Why to open such?
● Brand awareness & involvement
● Higher CTR and Engagement
● Build 360 campaign
● New level of Messaging Experience
between Businesses & Users
● Behavioral Insights
● Discoverability & Adaptation

23. Mobile-first
instant chat for all
Interest-based with high
engagement
Advanced admin control for
up-to 1Billion members
Top visibility with search &
verified globally
Branded content type in Viber search bar @SaamoPetraa @LayZ @TheSikrt to follow
Influencer
communities
joomboos

24. Stickers Community
X-Factor Hungary
.
12K UNIQUE
DAILY VISITORS
AVG. 4 VISITS
PER USER PER DAY

25. Chatbot Community
e-Sports CEE Community
.
Stickers
7K UNIQUE
DAILY
VISITORS
AVG. 2 VISITS
PER USER
PER DAY

26. 4 PILLARS OF COMMUNITIES
ENGAGEMENT MODERATION VISIBILITY SCALE
Voices are to be heard

27. z
THANK
YOU!