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Digital Marketing Activities With the Greatest
Commercial Impact in 2016
Trends In Consumer Purchase Behaviour
The graphic shows how involved today's purchase decision is. Over a 35 day period it averaged 9 visits
to 5 different websites amounting to 34 minutes in total. The influence of online channels is clear with
82% of purchasers researching online against 4% using offline only.
Google announced increase in mobile-friendly update
factors, but don't expect another Mobilegeddon.
The mobile - friendly
algorithm is a page-by-page
signal, so it can take time
for Google to assess each
page, and that may be why
it will be a gradual rollout.
And depending on how fast
Google crawls and indexes
all of the pages on your
site, the impact can be slow
to show up.
Instagram May Change Your Feed and
Personalizing It With an Algorithm
You will see the latest news
at the top. The further back
you scroll, the older the
material gets.
Wikipedia developing speech engine for visually
impaired users
The platform, which will be
optimised for Wikipedia, would
be available as open source
and usable by any website that
uses MediaWiKi – an open-
source wiki package. Following
the development of English,
Swedish and Arabic speech
engines by September 2017,
the service would be extended
for rest of the 280 languages
Wikipedia is available for.
Delivering a connected customer experience becomes
increasingly critical for companies

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Top Game Changing Marketing Trends - March 2016

  • 1. Digital Marketing Activities With the Greatest Commercial Impact in 2016
  • 2. Trends In Consumer Purchase Behaviour The graphic shows how involved today's purchase decision is. Over a 35 day period it averaged 9 visits to 5 different websites amounting to 34 minutes in total. The influence of online channels is clear with 82% of purchasers researching online against 4% using offline only.
  • 3.
  • 4.
  • 5. Google announced increase in mobile-friendly update factors, but don't expect another Mobilegeddon. The mobile - friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.
  • 6. Instagram May Change Your Feed and Personalizing It With an Algorithm You will see the latest news at the top. The further back you scroll, the older the material gets.
  • 7. Wikipedia developing speech engine for visually impaired users The platform, which will be optimised for Wikipedia, would be available as open source and usable by any website that uses MediaWiKi – an open- source wiki package. Following the development of English, Swedish and Arabic speech engines by September 2017, the service would be extended for rest of the 280 languages Wikipedia is available for.
  • 8. Delivering a connected customer experience becomes increasingly critical for companies