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Social Media Gets Collegiate: Tweeting and Tagging Your Way to Student Engagement

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In this 1.5 hour workshop, faculty considered new strategies, best practices, pedagogy-first approaches, benefits and challenges, and next steps regarding social media integration within postsecondary educational settings.

Examples focused on how social media can improve student engagement and content retention, and strategies discussed manageable ways for faculty of all technology comfort levels to integrate social media.

The workshop focused on the mainstream tools (including Twitter and LinkedIn) but also briefly discussed others (like Pinterest, Delicious, and Instagram) and mentioned academic collaboration tools (like Zotero).

Potential benefits for faculty and staff who attended include:
• learning to meet students where they are–on social media;
• examples of tools that support immediate connections with students in and out of class; including tools that give students the opportunity to contribute.
• ideas for enlarging the conversation of course topics, beyond the confines of their classrooms—ways to easily bringing in experts or following experts to add to the class discussions and understanding.
• strategies for creating a body of work to support ideas, readings, theories, and projects—one that can continue to grow through different semesters;

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Social Media Gets Collegiate: Tweeting and Tagging Your Way to Student Engagement

  1. 1. SOCIAL MEDIA GETS COLLEGIATE Tweeting and Tagging Your Way to Improved Student Engagement Office of Professional Development
  2. 2. SARAH GLOVA Founder & President of Reify Media www.reifymedia.com Former instructor for online course Co-author, affiliated international speaker Business founder and owner, and digital media developer Board Member Doctoral candidate
  3. 3. The article The Effect of Twitter on College Student Engagement and Grades provided the first piece of controlled experimental evidence that “using Twitter in educationally relevant ways can increase student engagement and improve grades, and thus, that social media can be used as an educational tool to help students reach desired college outcomes.” Junco, R., Heiberger, G., & Loken, E. (2011). The effect of Twitter on college student engagement and grades. Journal of computer assisted learning, 27(2), 119-132. www.reifymedia.com Why Social Media? Can it help students engage and learn?
  4. 4. How Do Instructors Use Social Media? Common Examples: www.reifymedia.com Share relevant articles, research progress Share reminders, stay in touch with students Share images of things relevant to classroom topics Share background, connect to experts
  5. 5. On average, faculty participants reported working 61 hours per week – more than 50 percent over the traditional 40-hour work week. They worked 10 hours per day Monday to Friday and about that much on Saturday and Sunday combined. Ziker, J. P., Wintermote, A., Nolin, D., Demps, K., Genuchi, M., & Meinhardt, K. (2014). Time distribution of faculty workload at Boise State University. www.reifymedia.com When and How? Do instructors have time to maintain social accounts?
  6. 6. Model for Considering Social Media Integration: www.reifymedia.com FACULTY CURATED Instructor collects and shares relevant materials through social media
  7. 7. Model for Considering Social Media Integration: www.reifymedia.com FACULTY CURATED Instructor collects and shares relevant materials through social media FACULTY CREATED Instructor creates new content, sharing through social media
  8. 8. Model for Considering Social Media Integration: www.reifymedia.com FACULTY CURATED Instructor collects and shares relevant materials through social media STUDENT CURATED Students collect and share relevant materials through social media FACULTY CREATED Instructor creates new content, sharing through social media
  9. 9. Model for Considering Social Media Integration: www.reifymedia.com FACULTY CURATED Instructor collects and shares relevant materials through social media STUDENT CURATED Students collect and share relevant materials through social media FACULTY CREATED Instructor creates new content, sharing through social media STUDENT CREATED Students create new content, sharing through social media
  10. 10. ACTIVITY: BRAINSTORMING www.reifymedia.com FACULTY CURATED STUDENT CURATED FACULTY CREATED STUDENT CREATED Isa is looking for a way to engage her undergraduate business students. Her students are discussing the concept of administrative leadership in their Organizational Theory and Behavior course, and she knows the topic is often discussed in the public sphere. Isa thinks she might be able to harness the power of social media to help her students better engage with the topic. TASK: Let’s break into groups and discuss ways that Isa might engage her students in this topic using social media.
  11. 11. SOCIAL MEDIA GETS COLLEGIATE Tweeting and Tagging Your Way to Improved Student Engagement

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