The document outlines six key trends that will impact the retail industry in 2011: 1) Customers will increasingly seek out authentic retail experiences. 2) Retailers will need to demonstrate both value and values like environmental and social responsibility. 3) Power is shifting from manufacturers and retailers to consumers who are in control. 4) Customers will remain constantly connected through mobile phones for in-store price checks and purchases. 5) All forms of commerce will continue expanding, including traditional, e-commerce, m-commerce, social commerce, and video commerce. 6) Consumers will make more mindful purchasing choices by selectively seeking deals and trading down when not seeing real value.

1. The Road Mapto the NewEurope „The Vision anditsapplicationsto the industry“Athens, June 23rd 2011 Professor Peter Schnedlitz, PhD.

3. Value and Values

4. Customers in Control

5. ConstantlyConnected

6. All Kinds of Commerce

8. Value and Values Customers arestartingtodemandthatretailers not onlyoffer „value“ but also espouse „values“ like environmental andsocialresponsibility. CarbonFootprint Rewe Green Building, Berlin

9. Customers in Control It‘s all about the power shiftfirstfrommanufacturerstoretailers, andnowtoconsumers. The last 5 minutesbeforedecision. Wippermann, P., 2010

11. - Satellite

12. - Digital – Radio

13. - MP3-Files, DVD

14. - Handy

15. - Gameboy

16. - PlaystationDigital Natives Source: Trendbüro 2009 Digital Immigrants Source: Trendbüro 2009,

17. Social Media – New Challenges

18. Social Media Monitoring REWE

19. Datamining: +/- Feedback

20. Geografic Opinion Clouds

21. All Kinds of Commerce That will include traditional (instore) commerce, e-commerce, m-commerce (mobile), f-commerce (facebook), s-commerce (social) and v-commerce (video-enabled, eg. YouTube). Multi Channel Retailing

22. ConsideredConsumption The consumerwe will deal with in 2011 reallythinksaboutwhatsheisbuying, making „mindfulchoices“, selectivelyseeking out deals, andtrading down unlessshesees real value in whatsheispurchasing.

23. ParadigmShift Source: GDI 2008

24. Retail isalwaysemotion, too

25. … andprice

26. Thanksforyourattention

27. LEH Geschäftstypen Europa.Nach Ländern Umsatzanteile in %

28. Diskonter in EuropaUmsatzanteil im LEH Durchschnittswert Westeuropa 19,5%

29. Bestpreisimage – Europavergleich. „Wer bietet den günstigsten Preis?“