Youtube on marketing
In this file, you can ref free useful materials about youtube on marketing
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
A successful online presence for a business includes more than just
Facebook, LinkedIn and Twitter. YouTube has evolved to become an
extremely important marketing tool as video sharing now provides a
great opportunity for advertising. The best part of it all is that uploading
videos is free!
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Here are 10 simple tips to utilise YouTube to the fullest:
1. Give your business a face
As every business owner knows, brand awareness is important. You
want your YouTube page to stand out, but you also want it to be
memorable. Change your appearance settings and the background colour
to match your company colours. You should also add a logo wherever
possible to become easily recognisable across all online platforms.
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2. Drive people to your website
The point of social media marketing is to drive people to your website
and increase traffic and conversions. The content you present to viewers
should be engaging enough for them to want to visit your website.
Within the first two minutes of your video, make it clear to the viewer
why they need your service or product. If a viewer understands what
you’re offering and why it benefits them, it is much more likely that they
will visit your website
3. Direct business link
It’s important that people know how to find your business once they’ve
viewed your YouTube video. For most businesses the aim of your video
is to direct people to your website or business profile. Make it easier for
your viewer by including the link to your page in the description field
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below the video. The last thing you want is for them to search for your
business and have your competitors come up in the search results.
Tip: Don’t always link to your homepage, link to relevant internal
4. NAP (name, address, phone number)
This goes without saying – when you set up your YouTube account,
include all your business’s contact details. This not only shows potential
clients can see that your company is legit, but it assists with where you
appear in search results, because Google favours clear, concise and
complete webpages. It may seem insignificant, but will increase your
visibility among the online community.
Tip: If you are a local business make sure your NAP is the same on
your website, Google+ business page and YouTube.
5. Use the description field
The description field is not only for business and website information,
it’s also a place for optimised content to increase rankings. YouTube is
the second largest search engine in the world, so make sure the
description beneath your video has keyword relevant content. Make
your description unique and include primary keywords in the first
sentence. You can also include links to your other active social network
channels and blog.
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6. Focus on entertainment, not advertising
If you want to advertise on YouTube, its best to pay via AdWords and
have your advertisement promoted across the platform to relevant
demographics. However, when you’re uploading videos via your own
YouTube channel, stick to entertainment rather than advertising. Keep in
mind how video is important in the buying cycle.
Fun and informative content will be shared above traditional advertising.
. Since you’re going to all that trouble to lure people to your page, make
sure the content on your page is light and informative. This will increase
the chance of them interacting (comments, likes) and sharing your
Tip: When advertising on YouTube, make sure to test all ad
placements, such as standard & in-video overlay, in-stream, in-slate
and in-search. Every placement will have a different conversion
7. Get optimized
Your video needs to be discovered among a sea of billions. Keywords
are your best bet for optimising your video content. Make sure
everything under the SEO umbrella is taken care of. Ensure your title
includes all industry relevant terms as well as the word ‘video’ or ‘clip’.
Use the YouTube tag tool to create specific and focussed, search-friendly
tags for your clip.
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8. Get collaborating
Join forces with your fellow YouTubers to grow your audience span –
this is also known as ‘cross-promotion’. The more you share your peers’
content, the more they will share yours, so it helps to partner with people
who have a similar presence to you online. Create a cross-promotion
strategy and then reach out to potential partners and discuss your
Don’t forget about YouTube as a network to grow your business! The
content may require more effort to create, but your reach is exponential
if you optimise the video correctly and collaborating with people on the
same mission as you.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
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your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
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Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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