Youtube marketing plan
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I. Video marketing content for you!
What YouTube marketing strategy do I use in 2014 that can work
for you?
1. Choose video topics people are interested in learning about.
2. Make videos sharing helpful information about those topics.
3. Upload and tag each video carefully in line with existing videos.
4. Use Google AdWords to get at least 1,000 global views on that
video.
5. Share that video on Google+, on Twitter, and on my website.
Why is this YouTube marketing strategy the best data driven plan
for me?
1. Choosing YouTube video topics people care about sets up a
positive reinforcement loop when the right topic is chosen. People
on YouTube want to watch most everything but tend to focus in
certain areas. Finding an area where the competition is low and the
demand is high is best accomplished by watching videos yourself
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and finding the gaps in effective help. I did this with Facebook
advertising starting in 2013 when I tried to find the best videos on
Facebook ads and found there were none describing the best way to
get a lot of likes using Facebook ads. My first video got thousands
of organic views which encouraged me to make many more on the
same topic. Those new videos now do much better than the original.
On YouTube, making videos about the right topic is more important
than the videos themselves.
2. When I make videos with helpful information, people are likely to
watch longer videos than you would ever believe. I have three hour
videos people often watch 90 minutes or more of. The reason they
watch is that what I share is the best of what I know totally for free.
I try to image what a person like me doing it themselves would want
to know to get it right and I share that as best I can. YouTube
comments consistently show that people enjoy a video without a
sales pitch since almost any internet marketing video on YouTube
includes one. My YouTube marketing strategy plan begins with
figuring out the right topic to make a video on that matches with
what I can be most helpful in talking about.
3. Uploading and tagging your YouTube videos is critical for success
because most people do not do this well. The average YouTube user
adds too few tags, irrelevant tags, or skips tagging completely.
YouTube is similar to exact match in Google search which means if
the word is not included, getting your video to come up in search
results is really difficult. YouTube allows you to add up to 500
characters in tags to your video and you want to use all of that. I
start by searching for the exact keywords I want to rank on. Next, I
title my video that when I upload it. Then, I copy the uploaded title
to the video title and start tagging my video based on the title and
other videos already ranking on that keyword. I aim carefully where
I want to rank and it consistently seems to work based on my video
rankings.
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What is the secret to making my YouTube marketing strategy work
in 2014?
1. Using Google AdWords to promote my videos is the single biggest
difference in what I do versus what more than 90 percent of
YouTube users do. Using Google AdWords to promote my videos
addresses 80/20 on YouTube putting all of my videos in the 20
percent that get 80 percent of the views instead of being in the 80
percent that get 20 percent of the views. I first learned of this
concept in The 4 Hour Workweek and Perry Marshal wrote an entire
book on it called 80/20 Sales and Marketing. I like it so much that I
call myself an 80/20 spiritual author and speaker now.
2. 80/20 is so important on YouTube because of the number of people
uploading videos. If you do everything I listed before this and skip
using Google AdWords, you might get a few views on each video
over time. If you make thousands of videos, you might get one or
two of them to tens of thousands or hundreds of thousands. YouTube
ranks videos partially on how big the channel is which means a
newer YouTube channel has almost no chance on ranking on more
competitive areas and bigger channels often can take first place with
no effort. Google AdWords for video gives any YouTube video the
chance to rank high if you go for the most minutes watched per
dollar spent. I do this the same way I did as a pioneer on the global
Facebook ads for maximum likes strategy. I target worldwide and
setup my ads with the intent to get the most minutes watched for the
lowest cost. Often this means I can spend between $50 and $1,000
to land a top of the first page result on nearly any topic depending
on competition.
3. For the long term growth and success of your YouTube channel,
getting organic views is critical. While Facebook has pushed to a
pay to play model, YouTube is based mostly on search results and
suggested videos making it the ideal place for inbound marketing.
YouTube search is currently the second largest volume of search
online and the competition in most areas is a fraction of what you
run into on Google. On top of that benefit, ranking well on YouTube
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usually leads to a high ranking in Google. I have been working on
my YouTube channel just a little longer than my new website. How
many search results do you think my YouTube channel gets from
Google compared to my website?
Use this YouTube marketing strategy to get traffic from Google
search.
· My YouTube channel gets around double the Google organic
search referrals that my website does despite me putting similar time,
energy, and money into each. The best part is my YouTube channel
ranks in insanely competitive Google search topics like Facebook ads
help where I would have to pay $5 to $15 per click with Google
AdWords. Nearly half the traffic I get to my website comes directly
from YouTube from links in my video annotations and descriptions.
The most incredible part of this entire story is that this has taken only
a year to accomplish on YouTube! I am blown away by the long term
evergreen value YouTube offers as a social media marketing
platform. Everything I do now is planned around using my YouTube
marketing strategy as a foundation for my long term success.
· Your and my YouTube marketing strategy also combines perfectly
with all other efforts on social media. The videos you make for
YouTube can be uploaded to Facebook where they now play
automatically. I always share my YouTube videos on Google+,
Twitter, and my website to get them the most traffic and show Google
I have some social media attention. On Twitter, I can see every time
someone tweets one of my videos which has helped to raise my Klout
score into the top 10% of influencers online in social media and
digital marketing.
Planning an effective YouTube marketing strategy has been
my biggest single point of success.
You can use what I have written here to make it yours!
My YouTube video creation system has consistently improved in
response to both positive feedback about what I should do more of and
negative feedback such as needing better audio and visual equipment.
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Building a great YouTube marketing strategy gives you the opportunity
to leverage inbound marketing more effectively than 80% of people
trying with 20% of the effort.
YouTube appreciates great videos. When you match your videos on the
right topics with helpful information, effective tagging, promotion with
Google AdWords for video, and sharing on social media, you will see
the benefits of having an exceptional YouTube marketing strategy as a
foundation of planning your inbound marketing.
YouTube marketing strategy questions and answers.
1. What do you do in your video descriptions on YouTube? I start by
making sure all of my keywords from the title are included in the
first sentence or two. Often I put a read more link to the related
blog post on my website. After that, I dump the kitchen sink in the
video description. Since YouTube is exact match, I have the best
chance of matching on a long tailed keyword by having a bigger
video description. I try to make out the description using text from
my related blog post. I saw early on that my videos with bigger
description got shared and backlinked much more often that did my
shorter descriptions. I continue to see my videos with the best
descriptions ranking the highest.
2. Do you use a Google+ profile linked to your YouTube channel?
Absolutely and I highly recommend having your YouTube channel
linked to your Google+ profile for search results and social sharing.
My Google+ profile has had over 100,000 views nearly all from my
YouTube channel.
3. How do you target on Google AdWords for video? I target all
countries in English using only in stream ads with accelerated
delivery on broad category matches for the lowest bid possible.
4. Can I just give you my YouTube videos and you run them in
Google AdWords for me? If your videos are compliant with Google
AdWords terms and you want at least 10,000 views on a video, sign
up for my emails and reply to contact me. Make sure you give me
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your YouTube video link, how many views you want, and what your
budget is.
5. How do I choose the right topic? My first 50+ YouTube videos
were on random topics including dating, the Casey Anthony case,
and politics. Most of these videos got very few views and nearly no
positive reinforcement. Nearly two years after starting and
neglecting my YouTube channel, I uploaded a couple of tacky
business promotion videos which were not well liked. I tried
uploading a few webcam videos answering questions about
Facebook pages that got some positive feedback and reinforcement.
One day I decided I would do a live training session showing how I
got likes on Facebook for under $0.01 each with Google+ hangouts
on air after seeing how others were using it successfully. This
training session on YouTube got a ton of positive feedback and lots
of negative feedback about my crappy microphone and lack of more
in depth coverage on most topics. I made several more versions of
this video over the next six months and now have the most successful
Facebook ad training videos on YouTube. You might have to work a
while to find your ideal place and you might have to fail a lot like I
did to find it. Some topics like weight loss, making money online,
and affiliate programs are challenging to promote on Google
AdWords which eliminates your best chance for growth. Some
topics like music are really frustrating due to copyright issues and
others can get your channel banned in areas like hacking and
reviews, especially Amazon reviews with an affiliate link. Getting
momentum on YouTube is channeling and offers much more
potential when done well than any other single online social media
platform.
6. Do you recommend for or against getting YouTube views on sites
like Fiverr? You should never use websites like Fiverr to buy
YouTube views because you can get your videos removed and your
channel banned. I did it when Fiverr was new and nearly a year
later YouTube removed the videos from my channel. I was lucky that
was all they did and might have got my channel banned if it was
brand new or only had videos I had promoted on Fiverr. YouTube
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can easily buy the services on Fiverr and reverse engineer methods
to detect them. You want to avoid any artificial means of boosting
your YouTube growth outside of Google AdWords because YouTube
prefers to get paid for helping you grow your channel. YouTube will
punish you if you pay someone else to do anything besides make
Google AdWords for video ads for you.
7. What about using Vimeo for your business videos? I have a Vimeo
pro account and I think Vimeo is excellent for what it is intended to
do which is host beautiful videos with no interruptions. This same
strength is a limitation to getting organic traffic which I see as the
primary value YouTube offers. I plan to try videos on demand with
Vimeo and using Vimeo more often. The challenge I always see is
that even if YouTube is not as polished looking, I would rather any
views on my website count towards my minutes watched on YouTube
rather than counting towards nothing if watched on Vimeo.
8. How much do you spend on Google AdWords for video? More
than 90% of my company’s paid advertising budget is dedicated to
YouTube because the data tells me I get the highest long term ROI
from spending money on YouTube ads. Last year I spent most of my
paid ad budget on Facebook ads. While I would guess 2015 will
continue my trend of focusing on my YouTube marketing strategy
plan, I am always trying other methods of paid ads like AdRoll and
Pinterest ads to see if the new opportunities are better than the old.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
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Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
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#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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