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Video marketing in seo
In this file, you can ref free useful materials about video marketing in
seo and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
If there’s one thing for certain as we move into 2014, it’s that video
marketing is huge. So it’s important for marketers to get a grip on
exactly what this means for their content strategy.
Here’s a roundup of recent resources on video marketing to ensure that
you can use this tactic effectively in the New Year.
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Photo Credit: Enokson
Setting the Context
1. A good place to start this roundup is with a video infographic from
Marketing Profs on the state of video in 2013. It reveals some interesting
statistics.
Did you know that 75 million people watch videos online each month
and that 40 billion videos are streamed in the US each month? Me
neither. The infographic also charts the rise of social video apps and
concludes that it’s an area that marketers cannot ignore.
Key insight: If a picture is worth 1000 words, then a video is worth 1
million. With this huge market, it’s no wonder that video marketing is
growing in popularity.
***
2. Some marketers are already using video effectively. The 2013 Online
Video Marketing Survey and Business Video Trends Report published
by ReelSEO and others shows that 93% of marketers are using video
content. More importantly, 82% of them found that it had a positive
effect on their business.
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Marketers are using video for email and website marketing and are
paying attention to video SEO. In addition, 71% of the marketers polled
plan to increase spending on video marketing in the coming year.
Key insight: Concerns about cost and quality still hamper commitment
to using video marketing.
***
3. Want to know why you need online video? The Video Brewery
blogpresents the stats. The article covers the growth in the market and
the shift in consumer viewing habits from TV to online video. It also
collects a number of statistics underlining the effectiveness of online
video in engaging audiences and building awareness.
Key insight: Consumers are now spending almost 45 minutes a week
more on digital media than watching TV, making it a no-brainer for
marketers.
***
4. Quicksprout has recent data on the market for online video, delivered
via an extremely informative infographic. Some 100 million web users
watch online video daily, and videos boost people’s understanding of
what you are offering by 74%.
Key insight: Videos drive action. In the stats presented here, 25% of
users looked for additional product information after watching a video,
and 12% purchased the featured product.
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Photo credit: Fuyoh
Tips for Effective Marketing
5. If you’ve decided to use video marketing, then you want to do it right.
Jason Parks provides 10 Tips for Incredible Video Marketing Success on
the Jeff Bullas blog. He underlines the importance of creating
compelling content for videos and of leveraging other marketing
techniques, such as content optimization, using a strong call to action
and social sharing.
He recommends that marketers start by uploading videos to YouTube
but should also use other video channels for more exposure.
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Key insight: Transcripts are an excellent way to provide value for users
while improving SEO for your video.
***
6. An article on Forbes outlines the 10 Biggest Video Marketing
Mistakes to Avoid. It points out that videos reflect your brand, which
means branding your video well is a key step in getting brand
recognition benefits.
Other tips for video success include keeping videos short, focusing on
one main message and thinking about strategy—there’s no point in
making a video unless it has some strategic importance.
Key insight: Since viewer engagement drops with every minute of
video it is important to include your key selling points near the start.
***
7. In this SlideShare presentation (Tip: start on slide 20), Phil
Nottingham of Distilled demonstrates the alignment between the goals
content marketing and video marketing.
He refutes the idea that producing video is too costly, especially given
the massive increase in video advertising spending. And he shows how
to make videos affordably. He discusses how to integrate video into
other content marketing, as well as the pros and cons of using YouTube.
Key insight: Whenever uploading a video to YouTube, use the
permitted places on the homepage, annotations and overlays to send
traffic back to your site.
Good Practice in Video Marketing
8. The Content Marketing Institute’s Mark Walker gives five tips
on How to Succeed with Video Content Marketing. He suggests
batching video production to create a series and leveraging the content
you already have from speaking engagements to make your first videos.
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Business events are also a great way to generate original video content,
he says.
Key insight: As well as interactivity, it is important to make sure that
your video is available cross-platform on as many key distribution
channels as possible.
***
9. Ready for some inspiration? Marketing Week dissects the top 20 viral
video ads of 2013. I personally enjoyed the winner, Dove’s Real Beauty
Sketches. Others in the top five included ads from Geico, Evian, Kmart
and Cornetto.
Key insight: Brand marketers are increasingly focusing on deepening
engagement through shareable branded video.
Bonus: for additional insight into these videos and others, check out the
detailed case studies on the Digital Strategy Consulting blog.
Video Creation Tips
10. With video, it’s essential to get the script right. Video
Brewery outlines one of the major mistakes that video script writers
make. It highlights the differences between writing for businesses and
writing for consumers and suggests that marketers avoid jargon in their
scripts.
Key insight: Consumers are interested in what a product will do for
them, so spell out the benefits without jargon. This approach also works
fro B2B videos.
***
11. ReelSEO reports on marketers’ top video SEO practices in 2013.
Some of the tips covered include video content on their blog, allowing
external embedding, optimizing video file names and optimizing
YouTube videos.
Key insight: 77% of marketers are using keyword tagging effectively on
YouTube, providing a number of entries when people search for content.
***
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12. Mashable provides tips for marketers on branded video, something
that is becoming increasingly crucial. The article outlines the importance
of timeliness, video format and avoiding overt promotion.
Key insight: Hitting the sweet spot with branded video can turn the
people who barely know you into fervent brand ambassadors and can
vastly improve brand recognition. Use video benchmarking to guide
future efforts.
The Future
Photo credit: Sean MacEntee
13. A recent study of the Future of Retail has major implications for
video marketing. It reveals that 53% of people have been influenced by a
YouTube video when making a purchase.
Key insight: Marketers can embed coupons and promotions in their
videos to leverage this growing market.
***
14. If you believe Marketing Profs’ predictions for the 2013 holiday
season, video is going to be a bigger part of the shopping experience and
consumers will share more branded video content.
Key insight: Cross-device and cross-channel video will become the
expected norm and the use of interactive video which meshes several
content types will improve the shopping experience.
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15. Finally, IHS has released a study showing that by 2017 there will be
more than 8 billion video devices with an Internet connection. These
will include smart TVs, games consoles, smartphones and tablets, Blu-ray
players, PCs and set-top boxes. And that will be a 90% increase over
this year’s figure. That’s a huge audience for marketers to reach. IP
video is also going to grow.
Key insight: In 2005, PCs were 93% of connected devices but this will
fall to 23% by the end of 2017. Marketers will have to target a wider
array of connected devices with their content.
***
Did any of those insights surprise you? Are you using video marketing
as part of your content marketing mix? Check out CrazyEgg’s
other posts on video marketing for more insight.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
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Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
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When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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