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Video marketing in seo 
In this file, you can ref free useful materials about video marketing in 
seo and other materials for video marketing such as video marketing 
tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
If there’s one thing for certain as we move into 2014, it’s that video 
marketing is huge. So it’s important for marketers to get a grip on 
exactly what this means for their content strategy. 
Here’s a roundup of recent resources on video marketing to ensure that 
you can use this tactic effectively in the New Year. 
Video marketing. Free pdf download examples Page 1
Photo Credit: Enokson 
Setting the Context 
1. A good place to start this roundup is with a video infographic from 
Marketing Profs on the state of video in 2013. It reveals some interesting 
statistics. 
Did you know that 75 million people watch videos online each month 
and that 40 billion videos are streamed in the US each month? Me 
neither. The infographic also charts the rise of social video apps and 
concludes that it’s an area that marketers cannot ignore. 
Key insight: If a picture is worth 1000 words, then a video is worth 1 
million. With this huge market, it’s no wonder that video marketing is 
growing in popularity. 
*** 
2. Some marketers are already using video effectively. The 2013 Online 
Video Marketing Survey and Business Video Trends Report published 
by ReelSEO and others shows that 93% of marketers are using video 
content. More importantly, 82% of them found that it had a positive 
effect on their business. 
Video marketing. Free pdf download examples Page 2
Marketers are using video for email and website marketing and are 
paying attention to video SEO. In addition, 71% of the marketers polled 
plan to increase spending on video marketing in the coming year. 
Key insight: Concerns about cost and quality still hamper commitment 
to using video marketing. 
*** 
3. Want to know why you need online video? The Video Brewery 
blogpresents the stats. The article covers the growth in the market and 
the shift in consumer viewing habits from TV to online video. It also 
collects a number of statistics underlining the effectiveness of online 
video in engaging audiences and building awareness. 
Key insight: Consumers are now spending almost 45 minutes a week 
more on digital media than watching TV, making it a no-brainer for 
marketers. 
*** 
4. Quicksprout has recent data on the market for online video, delivered 
via an extremely informative infographic. Some 100 million web users 
watch online video daily, and videos boost people’s understanding of 
what you are offering by 74%. 
Key insight: Videos drive action. In the stats presented here, 25% of 
users looked for additional product information after watching a video, 
and 12% purchased the featured product. 
Video marketing. Free pdf download examples Page 3
Photo credit: Fuyoh 
Tips for Effective Marketing 
5. If you’ve decided to use video marketing, then you want to do it right. 
Jason Parks provides 10 Tips for Incredible Video Marketing Success on 
the Jeff Bullas blog. He underlines the importance of creating 
compelling content for videos and of leveraging other marketing 
techniques, such as content optimization, using a strong call to action 
and social sharing. 
He recommends that marketers start by uploading videos to YouTube 
but should also use other video channels for more exposure. 
Video marketing. Free pdf download examples Page 4
Key insight: Transcripts are an excellent way to provide value for users 
while improving SEO for your video. 
*** 
6. An article on Forbes outlines the 10 Biggest Video Marketing 
Mistakes to Avoid. It points out that videos reflect your brand, which 
means branding your video well is a key step in getting brand 
recognition benefits. 
Other tips for video success include keeping videos short, focusing on 
one main message and thinking about strategy—there’s no point in 
making a video unless it has some strategic importance. 
Key insight: Since viewer engagement drops with every minute of 
video it is important to include your key selling points near the start. 
*** 
7. In this SlideShare presentation (Tip: start on slide 20), Phil 
Nottingham of Distilled demonstrates the alignment between the goals 
content marketing and video marketing. 
He refutes the idea that producing video is too costly, especially given 
the massive increase in video advertising spending. And he shows how 
to make videos affordably. He discusses how to integrate video into 
other content marketing, as well as the pros and cons of using YouTube. 
Key insight: Whenever uploading a video to YouTube, use the 
permitted places on the homepage, annotations and overlays to send 
traffic back to your site. 
Good Practice in Video Marketing 
8. The Content Marketing Institute’s Mark Walker gives five tips 
on How to Succeed with Video Content Marketing. He suggests 
batching video production to create a series and leveraging the content 
you already have from speaking engagements to make your first videos. 
Video marketing. Free pdf download examples Page 5
Business events are also a great way to generate original video content, 
he says. 
Key insight: As well as interactivity, it is important to make sure that 
your video is available cross-platform on as many key distribution 
channels as possible. 
*** 
9. Ready for some inspiration? Marketing Week dissects the top 20 viral 
video ads of 2013. I personally enjoyed the winner, Dove’s Real Beauty 
Sketches. Others in the top five included ads from Geico, Evian, Kmart 
and Cornetto. 
Key insight: Brand marketers are increasingly focusing on deepening 
engagement through shareable branded video. 
Bonus: for additional insight into these videos and others, check out the 
detailed case studies on the Digital Strategy Consulting blog. 
Video Creation Tips 
10. With video, it’s essential to get the script right. Video 
Brewery outlines one of the major mistakes that video script writers 
make. It highlights the differences between writing for businesses and 
writing for consumers and suggests that marketers avoid jargon in their 
scripts. 
Key insight: Consumers are interested in what a product will do for 
them, so spell out the benefits without jargon. This approach also works 
fro B2B videos. 
*** 
11. ReelSEO reports on marketers’ top video SEO practices in 2013. 
Some of the tips covered include video content on their blog, allowing 
external embedding, optimizing video file names and optimizing 
YouTube videos. 
Key insight: 77% of marketers are using keyword tagging effectively on 
YouTube, providing a number of entries when people search for content. 
*** 
Video marketing. Free pdf download examples Page 6
12. Mashable provides tips for marketers on branded video, something 
that is becoming increasingly crucial. The article outlines the importance 
of timeliness, video format and avoiding overt promotion. 
Key insight: Hitting the sweet spot with branded video can turn the 
people who barely know you into fervent brand ambassadors and can 
vastly improve brand recognition. Use video benchmarking to guide 
future efforts. 
The Future 
Photo credit: Sean MacEntee 
13. A recent study of the Future of Retail has major implications for 
video marketing. It reveals that 53% of people have been influenced by a 
YouTube video when making a purchase. 
Key insight: Marketers can embed coupons and promotions in their 
videos to leverage this growing market. 
*** 
14. If you believe Marketing Profs’ predictions for the 2013 holiday 
season, video is going to be a bigger part of the shopping experience and 
consumers will share more branded video content. 
Key insight: Cross-device and cross-channel video will become the 
expected norm and the use of interactive video which meshes several 
content types will improve the shopping experience. 
*** 
Video marketing. Free pdf download examples Page 7
15. Finally, IHS has released a study showing that by 2017 there will be 
more than 8 billion video devices with an Internet connection. These 
will include smart TVs, games consoles, smartphones and tablets, Blu-ray 
players, PCs and set-top boxes. And that will be a 90% increase over 
this year’s figure. That’s a huge audience for marketers to reach. IP 
video is also going to grow. 
Key insight: In 2005, PCs were 93% of connected devices but this will 
fall to 23% by the end of 2017. Marketers will have to target a wider 
array of connected devices with their content. 
*** 
Did any of those insights surprise you? Are you using video marketing 
as part of your content marketing mix? Check out CrazyEgg’s 
other posts on video marketing for more insight. 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Video marketing. Free pdf download examples Page 8
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
Video marketing. Free pdf download examples Page 9
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 10

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Video marketing in seo

  • 1. Video marketing in seo In this file, you can ref free useful materials about video marketing in seo and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! If there’s one thing for certain as we move into 2014, it’s that video marketing is huge. So it’s important for marketers to get a grip on exactly what this means for their content strategy. Here’s a roundup of recent resources on video marketing to ensure that you can use this tactic effectively in the New Year. Video marketing. Free pdf download examples Page 1
  • 2. Photo Credit: Enokson Setting the Context 1. A good place to start this roundup is with a video infographic from Marketing Profs on the state of video in 2013. It reveals some interesting statistics. Did you know that 75 million people watch videos online each month and that 40 billion videos are streamed in the US each month? Me neither. The infographic also charts the rise of social video apps and concludes that it’s an area that marketers cannot ignore. Key insight: If a picture is worth 1000 words, then a video is worth 1 million. With this huge market, it’s no wonder that video marketing is growing in popularity. *** 2. Some marketers are already using video effectively. The 2013 Online Video Marketing Survey and Business Video Trends Report published by ReelSEO and others shows that 93% of marketers are using video content. More importantly, 82% of them found that it had a positive effect on their business. Video marketing. Free pdf download examples Page 2
  • 3. Marketers are using video for email and website marketing and are paying attention to video SEO. In addition, 71% of the marketers polled plan to increase spending on video marketing in the coming year. Key insight: Concerns about cost and quality still hamper commitment to using video marketing. *** 3. Want to know why you need online video? The Video Brewery blogpresents the stats. The article covers the growth in the market and the shift in consumer viewing habits from TV to online video. It also collects a number of statistics underlining the effectiveness of online video in engaging audiences and building awareness. Key insight: Consumers are now spending almost 45 minutes a week more on digital media than watching TV, making it a no-brainer for marketers. *** 4. Quicksprout has recent data on the market for online video, delivered via an extremely informative infographic. Some 100 million web users watch online video daily, and videos boost people’s understanding of what you are offering by 74%. Key insight: Videos drive action. In the stats presented here, 25% of users looked for additional product information after watching a video, and 12% purchased the featured product. Video marketing. Free pdf download examples Page 3
  • 4. Photo credit: Fuyoh Tips for Effective Marketing 5. If you’ve decided to use video marketing, then you want to do it right. Jason Parks provides 10 Tips for Incredible Video Marketing Success on the Jeff Bullas blog. He underlines the importance of creating compelling content for videos and of leveraging other marketing techniques, such as content optimization, using a strong call to action and social sharing. He recommends that marketers start by uploading videos to YouTube but should also use other video channels for more exposure. Video marketing. Free pdf download examples Page 4
  • 5. Key insight: Transcripts are an excellent way to provide value for users while improving SEO for your video. *** 6. An article on Forbes outlines the 10 Biggest Video Marketing Mistakes to Avoid. It points out that videos reflect your brand, which means branding your video well is a key step in getting brand recognition benefits. Other tips for video success include keeping videos short, focusing on one main message and thinking about strategy—there’s no point in making a video unless it has some strategic importance. Key insight: Since viewer engagement drops with every minute of video it is important to include your key selling points near the start. *** 7. In this SlideShare presentation (Tip: start on slide 20), Phil Nottingham of Distilled demonstrates the alignment between the goals content marketing and video marketing. He refutes the idea that producing video is too costly, especially given the massive increase in video advertising spending. And he shows how to make videos affordably. He discusses how to integrate video into other content marketing, as well as the pros and cons of using YouTube. Key insight: Whenever uploading a video to YouTube, use the permitted places on the homepage, annotations and overlays to send traffic back to your site. Good Practice in Video Marketing 8. The Content Marketing Institute’s Mark Walker gives five tips on How to Succeed with Video Content Marketing. He suggests batching video production to create a series and leveraging the content you already have from speaking engagements to make your first videos. Video marketing. Free pdf download examples Page 5
  • 6. Business events are also a great way to generate original video content, he says. Key insight: As well as interactivity, it is important to make sure that your video is available cross-platform on as many key distribution channels as possible. *** 9. Ready for some inspiration? Marketing Week dissects the top 20 viral video ads of 2013. I personally enjoyed the winner, Dove’s Real Beauty Sketches. Others in the top five included ads from Geico, Evian, Kmart and Cornetto. Key insight: Brand marketers are increasingly focusing on deepening engagement through shareable branded video. Bonus: for additional insight into these videos and others, check out the detailed case studies on the Digital Strategy Consulting blog. Video Creation Tips 10. With video, it’s essential to get the script right. Video Brewery outlines one of the major mistakes that video script writers make. It highlights the differences between writing for businesses and writing for consumers and suggests that marketers avoid jargon in their scripts. Key insight: Consumers are interested in what a product will do for them, so spell out the benefits without jargon. This approach also works fro B2B videos. *** 11. ReelSEO reports on marketers’ top video SEO practices in 2013. Some of the tips covered include video content on their blog, allowing external embedding, optimizing video file names and optimizing YouTube videos. Key insight: 77% of marketers are using keyword tagging effectively on YouTube, providing a number of entries when people search for content. *** Video marketing. Free pdf download examples Page 6
  • 7. 12. Mashable provides tips for marketers on branded video, something that is becoming increasingly crucial. The article outlines the importance of timeliness, video format and avoiding overt promotion. Key insight: Hitting the sweet spot with branded video can turn the people who barely know you into fervent brand ambassadors and can vastly improve brand recognition. Use video benchmarking to guide future efforts. The Future Photo credit: Sean MacEntee 13. A recent study of the Future of Retail has major implications for video marketing. It reveals that 53% of people have been influenced by a YouTube video when making a purchase. Key insight: Marketers can embed coupons and promotions in their videos to leverage this growing market. *** 14. If you believe Marketing Profs’ predictions for the 2013 holiday season, video is going to be a bigger part of the shopping experience and consumers will share more branded video content. Key insight: Cross-device and cross-channel video will become the expected norm and the use of interactive video which meshes several content types will improve the shopping experience. *** Video marketing. Free pdf download examples Page 7
  • 8. 15. Finally, IHS has released a study showing that by 2017 there will be more than 8 billion video devices with an Internet connection. These will include smart TVs, games consoles, smartphones and tablets, Blu-ray players, PCs and set-top boxes. And that will be a 90% increase over this year’s figure. That’s a huge audience for marketers to reach. IP video is also going to grow. Key insight: In 2005, PCs were 93% of connected devices but this will fall to 23% by the end of 2017. Marketers will have to target a wider array of connected devices with their content. *** Did any of those insights surprise you? Are you using video marketing as part of your content marketing mix? Check out CrazyEgg’s other posts on video marketing for more insight. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Video marketing. Free pdf download examples Page 8
  • 9. Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link Video marketing. Free pdf download examples Page 9
  • 10. When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 10