Video for marketing

Video for marketing
In this file, you can ref free useful materials about video for marketing
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Video marketing is absolutely necessary for any business in today’s
digital, social, and visual world. There’s a lot to do, but taking a step-by-step
approach to creating an effective video and building a great
campaign over time will give you a real advantage over your
competitors. Here are four tools to help you get there in an organized
manner.
Finding Subjects for Marketing Videos
You want to make some marketing videos but you're not sure what to
communicate. Here is a great tool to help you figure that out. Start with
determining your communication choke points. Choke points are areas
of your message that are redundant, confusing, or inconsistent. Print out
the prompts below and fill it out by consult with members of your team,
fill out the card below. It shouldn't take more than about 20 minutes to
come up with a bunch of subjects for your new video marketing
portfolio.
Video marketing. Free pdf download examples Page 1

If only our customers would understand the following three things, I wo
uld close more deals:
1.
2.
3.
We wish we could get our salespeople to say the following the same way
every time:
1.
2.
3.
We wish we could stop telling our employees the following over and ove
r again:
1.
2.
3.
Shooting Your Marketing Video
You finished your script, and you're ready to commence production of
your marketing video. But, if you've never been involved with a
professional video or film shoot before, you may be overwhelmed or
baffled about what elements need to come together, and in what order, to
get your marketing video made.
Here's a list of the essentials you'll need to shoot your video:
· HD camcorder: Choose a major-brand camera that suits your
price range and records to an SD card, flash drive, or internal hard
drive. An external microphone jack will allow you to record better
sound. Make sure you also have at least one extra battery, a charger,
and extra recording media.
· Lighting: Make sure you have adequate light in your shooting
locations. If the ambient light isn't enough, invest in a light kit or
camera-mounted panel light.

· Sound: Consider upping the quality of your sound with a camera-mounted
shotgun microphone, or a boom microphone plugged directly
into your camera and operated by a crew member.
· Location: Choose a location that suits your script where you also
have enough time and space to shoot your video with minimal
interference. Make sure there's also a waiting area for your cast and
room to store and charge your equipment. Remember — you can often
barter free or cheap space with an offer of free publicity through your
video.
· Props/costumes: Go through your script and make a list of every
prop and costume you'll need. To avoid continuity errors, pay close
attention to what your actors are wearing scene-to-scene.
· Cast: Cast the roles in your video with people who not only look
believable, but can also speak and act well. Go with trained,
experienced actors, if possible. Your local arts scene will likely offer
up a community of actors that will suit your needs. Craigslist.com and
Backstage.com are both great resources for casting.
· Crew: The most-essential crew positions are:
 Director: in charge of all creative and technical aspects of
production, calls "action" and "cut."
 Producer: coordinates the overall production, keeps the shoot
running on time and on budget.
 Cameraperson: operates the camera, works with the director
in setting up the shots.
 Production Assistant: this position ranges from "go-fer" work
to assisting in sound and lighting
· Scheduling: Once your cast, crew, and location are secure,
schedule your shoot with ample time to get the footage you need. If
you don't need your full cast all at the same time, stagger their arrival
times.

· Shot list: Use your script and storyboard to create a list of every
shot you need. Group the shots with the same location and cast
members together to make the best use of time. Remember, most
scripts are shot out of order.
Editing Your Marketing Video
Editing a marketing video (or any video) is much more than just cutting
out the unwanted scenes. The editing process is as important for telling a
story and getting your message across as writing the script.
Take the following steps to edit an effective marketing video:
1. Organize your footage.
Import all your footage to your computer and organize your clips in
folders to group clips that belong together. Then watch all your footage
and take extensive notes. Make sure to discard clips that are clearly
unusable and to mark the very best clips.
2. Revisit your script.
Go back to your original script and check to see if you have all the
footage you need to convey your story. If you need to reshoot
something, now would be the best time to do that.
3. Collect additional material.
Your video might need photos, graphics, and sound effects. Collect all
these additional assets and prepare them for editing.
4. Make a rough cut.
Assemble your footage in sequence to create a first-draft version of
your video. To do this, go through your script, find the best clips for
each scene, and put them on the editing program's timeline in the right
order.
5. Start refining.
Go through your video several times and make improvements to the
timing of your edit by cutting your clips more tightly or rearranging

the order of clips. Be patient — finding the right rhythm for a video is
a process that takes a few iterations.
6. Polish your edit.
Once your video's timing is solid, add transitions to make scene
changes more visually appealing. Fill gaps with b-roll footage. Use
color correction to get the best out of your footage.
7. Add bells and whistles.
Add music, sound effects, and a voiceover narration track if you need
one. Append titles to the beginning and end of your video. If you need
more complicated visual effects, put them in at the end when your edit
is already perfect. This will save you a lot of time.
8. Get feedback.
Make sure to get feedback before you release your video. You will be
surprised by what other people see in it. The most useful feedback
comes from people who are as close to your target audience as
possible.
Video editing is a fairly time-consuming process. If you don't want to
spend the time yourself, you can always use a professional video
services firm that will edit your video footage for you.
Publishing and Promoting Your Marketing Video
You want as many people in your target audience as possible to see your
marketing video. And even more important, you want them to act once
they've seen it — ideally by buying your products. Reaching the right
audience with your video requires skillfully applying a combination of
specific techniques and promotion channels.
Follow these steps to get your video in front of your target audience:
1. Publish your video on YouTube.
YouTube is not only the largest video-sharing platform by far, it's also
the second-largest search engine in the world. It reaches more people
than any other video site across all demographic groups, so you need
to put your videos on it.

2. Place your video on your website.
A video is one of your most attractive marketing assets, so you should
use it very prominently on your website. Use multiple videos to enrich
the different sections of your site, such as product pages, news items,
or educational content.
3. Use social media to reach more people.
Use your Facebook page and Twitter account to promote your video.
This not only will get you more video views, it will also make your
social media outlets more attractive because people like video content.
4. Engage with the online community.
If your video is any good, you will get reactions. Make sure to join the
conversation on YouTube, Facebook, and Twitter. People love it when
a company is approachable and responsive.
5. Optimize your video for search engines.
A lot of traffic to marketing videos comes from search engines. Make
sure your videos have titles, descriptions, and tags that will enable
your target audience to find them easily.
6. Consider a paid ad campaign.
YouTube and other ad providers make it easy to reach more of your
target audience — if you're willing to pay some money to get it. With a
relatively modest ad budget, you can get thousands of views from the
right people.
7. Measure.
Make sure to frequently check your video's success by looking at the
analytics that YouTube and other hosting services provide. Specialized
video marketing software tools can save you a lot of time doing this.
8. Improve constantly.
Set some time aside at regular intervals to analyze your feedback and
numbers. Then decide what you need to do to improve your video

marketing results. Options to consider are more and different content,
an enhanced promotion strategy, and clearer calls-to-action.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video for marketing

Video for marketing

Video for marketing

Recomendados

Más contenido relacionado

Was ist angesagt?

Was ist angesagt?(20)

Destacado

Destacado(10)

Similar a Video for marketing

Similar a Video for marketing(20)

Video for marketing