Audio video marketing
In this file, you can ref free useful materials about audio video marketing
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
The inception of audio video marketing on the web possibly had it is
birth on 4/23/2005 when the first 19 second video clip was uploaded to
YouTube – forever changing how internet marketing was done.
Audio Video Marketing - Jaw Dropping Stats
1) 80% from the 100 biggest firms on the Fortune 500 list – Tweet,
Facebook and YouTube
2) Each and every minute, 24 hours of video is being uploaded
3) You can find (2) BILLION views on YouTube every single day
4) Display ads by organizations have increased by ten-times in 2009
alone.
It’s easy to see that you MUST considering audio video marketing for
your business, product or service?
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While many of these videos might be about “amusing falls” or how
spectacular Mike’s brand-new workplace is, audio video marketing is
still one of the greatest methods to correspond with possible customers
for many reasons, besides being extremely convenient for the client to
just click “Play”, unwind, and watch.
Why Use Audio Video Marketing?
It is easy to set up a YouTube channel simply for the use of getting your
trademark name out there and to increase visibility. Audio and video is
an amazing way to increase customer understanding of your site or
brand.
If your product has any technical or difficult elements, this can be much
better explained with video. Show someone how – demonstrating the
best way to use your product. Use video as a buyer service tool. If
you’re continuously asked the same questions, you can direct your buyer
to a video that explains and answer queries far more clearly in MUCH
less time.
Produce appealing video recordings by asking questions and requesting
your audiences’ feedback. You might take your leading 3 videos list and
ask for audiences’ comments on what they liked and didn’t like in each.
An online tour of your office, or property if you’re a real estate
representative is another terrific idea.
Running a give-away, or contest is a proven strategy to create your email
list and attract qualified purchasers.
Audio marketing and employing pod-casting can also be an successful
approach to communicate with customers. Pod-casts can be listened to
via an MP3 player or mobile device and are convenient methods for
companies to deliver their message for people on the go. Audio can also
be an excellent platform for instructional and educational courses.
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A report in 2006 stated that there were over 20 + million blind adults in
the United States alone. That is a very large audience who can only
receive info from audio.
Marketing, in short, is finding a problem that people are having and
supplying the answer to that problem or giving them relief from their
pain, in a proven, successful and convenient way for both you and them.
Mobile Technology is increasing at a staggering rate – mobile tools are
everywhere and it seems like everybody is making use of one. Millions
of people use these gadgets to obtain info, make purchases, read books,
or listen to popular music.
Scripting and SEO for Audio Video Marketing
Obtaining backlinks from YouTube is not all that it’s cracked up to be.
YouTube is great for creating leads and visitors to your web site – but
only as far as it creates interest in clicking through to your URL in the
video description box, or to check out your channel.
Cautious scripting should be used of to correctly SEO your content that
you post, be it video or podcast.
Write your script incorporating your key phrases, then post the script
beneath your video or audio presentation. People and the search engines
will appreciate it.
Making sure to use search phrases inside the description and title of your
video. This is essential for search engine optimization and getting your
site and video ranked on the search engines.
The potential audience is in the millions, and the quantity will only
increase.
YouTube has improved the technology to listen to and encode what
words are being said inside a video. The search engines will now have
the ability to rank a video on it’s content relevancy and not just title and
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description boxes. Please keep in mind that this technology isn’t
perfected yet, so be sure to check the translation.
Make certain your company has a solid audio video marketing plan, or
you may get left behind.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
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When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
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Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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