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Youtube marketing juridico 
In this file, you can ref free useful materials about youtube marketing 
juridico and other materials for video marketing such as video marketing 
tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Video marketing. Free pdf download examples Page 1
Definitivamente todo abogado debería leer el libro de Eugenia Navarro. 
De forma clara y práctica, la autora nos adentra en el mundo del 
marketing jurídico desde un conocimiento evidente del mismo y de 
la realidad del sector legal. Destacamos este fragmento de la 
introducción: 
"El marketing como filosofía empresarial se adapta muy bien a los 
despachos pero, no obstante, existía una fuerte resistencia a 
entender incluso a valorar lo que podía aportar esta disciplina al 
mundo jurídico. Esta resistencia partía del mal entendimiento de lo 
que es el marketing, palabra desprestigiada en el sector jurídico 
que se asimilaba a técnicas de venta y a publicidad destinada sólo a 
productos. Es más, el abogado comercial no era bien visto por la 
propia comunidad". 
Partiendo de un lúcido análisis del cambio de paradigma en el sector 
legal, Navarro nos presenta el marketing como una herramienta de 
planificación que nos ayuda a analizar el mercado para tomar 
decisiones y plantear una estrategia con la mayor información 
posible. Nos conmina a no confundir comunicación con publicidad 
e insiste en la importancia de diseñar una estrategia para poder 
generar negocio de manera sostenida en el tiempo. 
Ya en el primer capítulo, en el que la autora desgrana los cambios 
experimentados en nuestro sector, Eugenia Navarro hace hincapié 
en la importancia de la marca profesional, señalando la evolución 
que se está produciendo en los despachos hacia la creación de una 
marca empresarial desvinculada de los nombres de los socios 
fundadores. 
Video marketing. Free pdf download examples Page 2
Nos habla igualmente de los rankings internacionales y nacionales de 
despachos y de su relevancia como elemento reputacional para las 
firmas de abogados. Y muy importante, nos explica algo que no 
debemos olvidar, y es que los hábitos de compra de servicios 
jurídicos han cambiado. El cliente viene al despacho habiendo 
investigado en internet, habiendo comparado con otras firmas. Un 
hábito que ha llegado con la crisis, pero ha llegado para quedarse 
(...). 
El cambio de paradigma obliga a una revisión de nuestra forma de 
gestionar el despacho y en este sentido las herramientas de 
marketing en general y este libro en particular, nos van a ser de 
gran utilidad en la nueva coyuntura. El marketing empieza por la 
forma en que cogemos el teléfono cuando llaman al despacho, no 
sólo se refiere a una estrategia de comunicación y de promoción de 
nuestros servicios. El marketing es una filosofía empresarial que 
está orientada al cliente, al cual debemos analizar para tomar 
nuestras decisiones estratégicas. 
Y eso sí, el marketing jurídico no es nada sin la figura esencial del 
abogado, que Navarro define como la fuerza de venta, el que 
marca la diferencia en el tú a tú. Habida cuenta del volumen de 
información que el cliente puede encontrar en internet, el valor de 
nuestro despacho no está ya necesariamente en los conocimientos 
técnicos tanto como en el criterio legal y en la calidad del servicio 
que damos al cliente. 
Video marketing. Free pdf download examples Page 3
Para terminar, os dejamos el acceso a la introducción y el primer 
capítulo, que seguramente os convencerán de seguir leyendo hasta 
el final. Está disponible en formato electrónico y en papel. 
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
Video marketing. Free pdf download examples Page 4
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Video marketing. Free pdf download examples Page 5
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 6

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Youtube marketing juridico

  • 1. Youtube marketing juridico In this file, you can ref free useful materials about youtube marketing juridico and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Video marketing. Free pdf download examples Page 1
  • 2. Definitivamente todo abogado debería leer el libro de Eugenia Navarro. De forma clara y práctica, la autora nos adentra en el mundo del marketing jurídico desde un conocimiento evidente del mismo y de la realidad del sector legal. Destacamos este fragmento de la introducción: "El marketing como filosofía empresarial se adapta muy bien a los despachos pero, no obstante, existía una fuerte resistencia a entender incluso a valorar lo que podía aportar esta disciplina al mundo jurídico. Esta resistencia partía del mal entendimiento de lo que es el marketing, palabra desprestigiada en el sector jurídico que se asimilaba a técnicas de venta y a publicidad destinada sólo a productos. Es más, el abogado comercial no era bien visto por la propia comunidad". Partiendo de un lúcido análisis del cambio de paradigma en el sector legal, Navarro nos presenta el marketing como una herramienta de planificación que nos ayuda a analizar el mercado para tomar decisiones y plantear una estrategia con la mayor información posible. Nos conmina a no confundir comunicación con publicidad e insiste en la importancia de diseñar una estrategia para poder generar negocio de manera sostenida en el tiempo. Ya en el primer capítulo, en el que la autora desgrana los cambios experimentados en nuestro sector, Eugenia Navarro hace hincapié en la importancia de la marca profesional, señalando la evolución que se está produciendo en los despachos hacia la creación de una marca empresarial desvinculada de los nombres de los socios fundadores. Video marketing. Free pdf download examples Page 2
  • 3. Nos habla igualmente de los rankings internacionales y nacionales de despachos y de su relevancia como elemento reputacional para las firmas de abogados. Y muy importante, nos explica algo que no debemos olvidar, y es que los hábitos de compra de servicios jurídicos han cambiado. El cliente viene al despacho habiendo investigado en internet, habiendo comparado con otras firmas. Un hábito que ha llegado con la crisis, pero ha llegado para quedarse (...). El cambio de paradigma obliga a una revisión de nuestra forma de gestionar el despacho y en este sentido las herramientas de marketing en general y este libro en particular, nos van a ser de gran utilidad en la nueva coyuntura. El marketing empieza por la forma en que cogemos el teléfono cuando llaman al despacho, no sólo se refiere a una estrategia de comunicación y de promoción de nuestros servicios. El marketing es una filosofía empresarial que está orientada al cliente, al cual debemos analizar para tomar nuestras decisiones estratégicas. Y eso sí, el marketing jurídico no es nada sin la figura esencial del abogado, que Navarro define como la fuerza de venta, el que marca la diferencia en el tú a tú. Habida cuenta del volumen de información que el cliente puede encontrar en internet, el valor de nuestro despacho no está ya necesariamente en los conocimientos técnicos tanto como en el criterio legal y en la calidad del servicio que damos al cliente. Video marketing. Free pdf download examples Page 3
  • 4. Para terminar, os dejamos el acceso a la introducción y el primer capítulo, que seguramente os convencerán de seguir leyendo hasta el final. Está disponible en formato electrónico y en papel. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video Video marketing. Free pdf download examples Page 4
  • 5. When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Video marketing. Free pdf download examples Page 5
  • 6. Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6
  • 7. Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 6