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Video marketing news
In this file, you can ref free useful materials about video marketing news
and other materials for video marketing such as video marketing tips,
video marketing news, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Whether it's a pre-roll ad on YouTube or some original promotional
content, online video advertising can offer value to businesses of all
sizes. Small businesses in particular have found that digital videos can
boost awareness, website traffic and sales in a cost-effective, budget-friendly
way.
"Almost everyone watches online videos in some form today," said Tim
Jensen, senior Web strategist at digital marketing firm Overit. "You can
reach people at a fraction of the cost of traditional TV advertising, with
much more segmented opportunities for targeting. You can target videos
based on specific content people are watching on YouTube, geography,
demographic information, or interest in your products or services as
shown by their online behavior."
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Like any content marketing campaign, a video ad has to engage viewers
and reach the right audience to be successful. Experts shared their advice
for creating a great video marketing strategy. [For a side-by-side
comparison of the best video editing software, visit our sister
site Top Ten Reviews]
Plan it out
When creating a branded video, it's essential to consider the delivery
method prior to production, said Eric Fischgrund, owner of marketing
and public relations consultancy Fischtank.
Plan your messaging, production and delivery before you create your
video. This way, you can customize your content for the channel from
which it will be disseminated, whether that means it's hosted on
YouTube, used for social content or sent out through an email marketing
system.
Keep it short
Attention spans continue to shrink, and marketers know that they must
compete with a lot of other content for views. Jensen advised keeping
your video campaign as short as possible, especially if it's a pre-roll ad.
"The shorter the video, the less annoyed people get and the more likely
they are to watch all the way through," he told Business News Daily.
"From statistics in campaigns we've run, [we know that] people are
almost twice as likely to watch all the way through a 15-second spot
versus a 30-second one."
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Build relationships with viewers
Trust and engagement are two of the most important factors in
successful video marketing strategies. Michael Wayne, CEO and co-founder
of women's lifestyle YouTube community KIN, noted that
content creators should focus on connecting with the people who view
their videos.
"More often than not, a [YouTube] channel with the most-engaged
audience is going to perform better than one with the most subscribers
and views," Wayne said. "Engaged audiences want to feel like the
advertiser has the video creators' best interest in mind and shares the
same values. Advocate for things YouTube creators care about and they
will advocate for your brand. If you support them in honest and
meaningful ways, they will ultimately champion your brand to their
audiences."
As part of a long-term strategy, Wayne recommended starting
relationships with smaller YouTube creators who share your brand's
visions. Once their channels start growing, your relationship could
evolve into a meaningful, mutually beneficial partnership.
Define and measure specific objectives
Video marketing can help you achieve broad, generalized goals like
"new leads" or "search engine optimization," but by defining more
focused goals, you can realize the full potential of this advertising
medium. Measuring those objectives can also shed light on why a
campaign did or did not succeed.
"A video campaign should have specific objectives such as driving new
traffic to the website, increasing social engagement on Facebook or to
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receive responses from a targeted e-mail blast," Fischgrund said.
"Sometimes the issue isn't in the video or delivery, but in what happens
next — such as having a poor conversion page or another issue with the
website or call-to-action. Only by defining objectives and measuring
them, can companies improve their understanding of video marketing
and its results."
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
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#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
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#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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