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Youtube marketing objectives 
In this file, you can ref free useful materials about youtube marketing 
objectives and other materials for video marketing such as video 
marketing tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
YouTube is a relatively new marketing tool, but it offers small 
businesses a free, affordable way to advertise their products or services 
and build a community of followers. It works especially well when 
paired with other marketing tools, such as company websites. As with 
any marketing tool, it’s important that you know exactly what you want 
to accomplish through YouTube marketing before you launch a 
campaign. 
Sponsored Link 
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Now! 
YouTube marketing can help small businesses save time and money, 
especially for freelance professionals or solo entrepreneurs. Alabama-based 
pottery artist Charles Smith says before he started using YouTube, 
he had to attend art shows around the state, which he said was too 
Video marketing. Free pdf download examples Page 1
expensive considering the rising price of gas, according to the article 
"Marketing Your Business on YouTube" in Inc. magazine. In addition to 
being budget-friendly, YouTube marketing can allow professionals to 
focus more of their energy on honing their skills and refining their 
products, rather than spending much of their time on the road. 
Some businesses use YouTube to help them more effectively reach 
potential customers outside their immediate geographic areas. Smith told 
Inc. magazine that uploading instructional videos to YouTube helped 
him reach a wider audience than he had access to attending nearby art 
fairs. After including YouTube into his marketing mix, he started 
hearing from collectors and galleries all around the world, even as far 
away as Japan. 
You can use YouTube visitors to draw traffic to your company website, 
either through videos you upload or by placing advertising on other 
users’ videos. By placing your own videos on the site, especially if 
they’re instructional or educational, you enhance your credibility and 
authority and entice viewers to visit your site to learn more or order your 
products or services. You can still reap those benefits without creating 
videos of your own by buying YouTube advertising. These ads typically 
run between 15 and 30 seconds, and by placing them on videos or 
content channels your target demographic is likely to view, you can 
reach the specific audience who is most likely to be interested in what 
you’re offering. 
YouTube offers detailed information about how viewers interact with 
the content you upload, through statistics like total pageviews and times 
shared. You can also gain feedback by monitoring comments left by 
viewers and by how many people mark your videos as a “favorite.” This 
is the same kind of information you might pay a market research firm to 
conduct through customer surveys and focus groups. With YouTube, 
you get the same information for free and can test it on a smaller scale. 
Marketing consultant Travis Campbell says “no other social networking 
site provides this kind of data for free," according to an article in “Small 
Business Trends” magazine. 
Video marketing. Free pdf download examples Page 2
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Video marketing. Free pdf download examples Page 3
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Video marketing. Free pdf download examples Page 4
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 5
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 5

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YouTube Marketing Objectives & Tips PDF

  • 1. Youtube marketing objectives In this file, you can ref free useful materials about youtube marketing objectives and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! YouTube is a relatively new marketing tool, but it offers small businesses a free, affordable way to advertise their products or services and build a community of followers. It works especially well when paired with other marketing tools, such as company websites. As with any marketing tool, it’s important that you know exactly what you want to accomplish through YouTube marketing before you launch a campaign. Sponsored Link #1 Mobile App Marketinglp.startapp.com/Mobile-Marketing High CVR + Innovative Mobile Ads. 100% Non-Incent Traffic. Start Now! YouTube marketing can help small businesses save time and money, especially for freelance professionals or solo entrepreneurs. Alabama-based pottery artist Charles Smith says before he started using YouTube, he had to attend art shows around the state, which he said was too Video marketing. Free pdf download examples Page 1
  • 2. expensive considering the rising price of gas, according to the article "Marketing Your Business on YouTube" in Inc. magazine. In addition to being budget-friendly, YouTube marketing can allow professionals to focus more of their energy on honing their skills and refining their products, rather than spending much of their time on the road. Some businesses use YouTube to help them more effectively reach potential customers outside their immediate geographic areas. Smith told Inc. magazine that uploading instructional videos to YouTube helped him reach a wider audience than he had access to attending nearby art fairs. After including YouTube into his marketing mix, he started hearing from collectors and galleries all around the world, even as far away as Japan. You can use YouTube visitors to draw traffic to your company website, either through videos you upload or by placing advertising on other users’ videos. By placing your own videos on the site, especially if they’re instructional or educational, you enhance your credibility and authority and entice viewers to visit your site to learn more or order your products or services. You can still reap those benefits without creating videos of your own by buying YouTube advertising. These ads typically run between 15 and 30 seconds, and by placing them on videos or content channels your target demographic is likely to view, you can reach the specific audience who is most likely to be interested in what you’re offering. YouTube offers detailed information about how viewers interact with the content you upload, through statistics like total pageviews and times shared. You can also gain feedback by monitoring comments left by viewers and by how many people mark your videos as a “favorite.” This is the same kind of information you might pay a market research firm to conduct through customer surveys and focus groups. With YouTube, you get the same information for free and can test it on a smaller scale. Marketing consultant Travis Campbell says “no other social networking site provides this kind of data for free," according to an article in “Small Business Trends” magazine. Video marketing. Free pdf download examples Page 2
  • 3. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Video marketing. Free pdf download examples Page 3
  • 4. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 4
  • 5. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5
  • 6. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5