Youtube marketing tricks
In this file, you can ref free useful materials about youtube marketing
tricks and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Here are a few usage stats that may convince you: The Google-owned
video website now attracts more than 800 million unique users per month,
and accounts for more than 3 billion hours of video watched on YouTube
per month. More than 10 % of all YouTube views now come from mobile
devices--and traffic from mobile devices tripled last year. Moreover,
although YouTube does attract a global audience, nearly a third of all its
traffic comes from the U.S.
Bottom line: If you're in business and trying to connect with your
audience, you can't afford to ignore YouTube as a digital marketing
channel.
So how can you approach your efforts on YouTube? Here are a few tips
to keep in mind when planning and measuring your campaigns:
1. Know Your Audience
One of the biggest myths about YouTube is that you have to have a funny
viral hit in order to be successful. This isn't necessarily the case. If you
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know your audience, experiment with content your customers can relate
to; if you don't know your audience well, these content experiments can
help reveal useful audience information.
Here's the key: You don't need to connect with the whole YouTube
audience. They just need to engage with the right audience. Rokenbok
Toys, for example, cares about families who are in the market for
children's construction toys. This means that they didn't need to create a
video that had mass appeal. They needed a video with personal appeal to
people interested in construction toys.
2. Use How-To Video
On YouTube, searchers look for the term "how to" three times more than
they do "music video." By generating how-to video content, not only are
you sharing your unique expertise with your audience and potential
customers, but you're also laying the foundation for the kind of loyalty
and relationship building that can lead to real business gains.
Take a look at the videos posted by BBQGuys.com, an online retailer for
grills, in their YouTube channel. They have how-to videos for using and
shopping for grills, as well as recipes like this:
3. Target Your Local Market
While YouTube has a global reach, many businesses also use ad
campaigns to reach specific audiences or geographic areas. YouTube
offers four types of pay-per-performance "TrueView" ad options to
promote your videos, helping you target ads to the audiences and regions
that you care about to make the most impact.
For example: The Carmel Mission Inn appears to be focusing its
marketing initiatives on geographic targets closest to its location--it
comes up in search results for "Pebble Beach hotels," but not "San Diego
hotels." That makes its campaign efficient and more likely to convert
viewers into customers.
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4. Review Your Analytics
As always, you need to be able to understand how your efforts are paying
off. YouTube Analytics measures data such as views, audience retention,
subscribers, viewer sources and demographics, call-to-action clicks, and
mobile access.
Just as it helps to analyze your Google Analytics, knowing what works on
YouTube (or doesn't) can help you be a better marketer. Here are a few
things to keep an eye on:
· What keeps people watching: Learn what kind of content is most
interesting to your audience and where their interest drops off. Look for
correlations like viewer retention compared to overall views, and see
how your videos compare to other videos of similar length.
· How people find your videos: See which sites and other sources
are driving traffic to your videos, playlists or channel in YouTube's
traffic sources report (a sample is below), and dive into the data on a
per-video level. This can help you better invest resources in the
campaigns or channels that are driving the most people to your content.
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· Why people subscribe to your channel: Building your subscriber
base is crucial to developing a loyal following, so dive into the
subscription report in YouTube Analytics to see what videos drive the
most subscribers. Examine the dates or videos where there was a high
gain or loss of subscribers: What did you do differently on those
occasions? Identify key content trends that drive up your subscriptions,
and then apply those success strategies elsewhere.
Understanding what works in YouTube means you can attract more
viewers; more viewers means an increased likelihood that your video will
be shared--which, in turn, builds your reach and audience. No wonder
you'll be smiling.
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II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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