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Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015

Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015

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Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.

Made by Many has offices in both London and New York, and they will let us in on their way of working in the intersection between business strategy, product design and user insights with global customers like Skype and Universal to ensure the best end result.

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Veronika Janeckova & Nelson Sachse, Made by many - Headstart d. 2. juni 2015

  1. 1. @SachseInTheCity | @NikaJaneckova hej!
  2. 2. innovation accelerator
  3. 3. identify market opportunities1 bring great products and services to life2 build the capabilities to sustain them3 We help organisations to:
  4. 4. Alfred
  5. 5. Previously impossible, Now indispensable, Market-changing, Self-sustaining
  6. 6. We design the venture not just the product BUSINESS MODEL PRODUCT VENTURE
  7. 7. INSIGHTS-DRIVEN STRATEGIC DESIGN APPROACH WITH TECHNOLOGY AS A NATIVE CAPABILITY ALL OF THE ABOVE, BUT EXPERIMENTING WITH MORE ENTREPRENEURIAL MODELS
  8. 8. Skype in the Classroom School in the Cloud Macmillan Skype Buddy Skype Workspace NEW SERVICE LAYERS AROUND AN EXISTING PRODUCT
  9. 9. Skype in the Classroom Simple Directory Lesson Plans Scheduling Guest Speakers Virtual Field Trip Mystery Skype Computer Science Login using Skype Analytics & OptimizationProfessional Networking
  10. 10. Gary Bramall Global Senior Brand Director, Microsoft “Made by Many took us on a magical journey, inspired by the way teachers were hacking Skype to connect their classrooms.”
  11. 11. Gary Bramall Global Senior Brand Director, Microsoft “Together we grew it into an everyday learning tool that’s become a million times more successful than we could possibly have imagined, and became the ultimate manifestation of Skype’s soul.”
  12. 12. INSIGHTS-DRIVEN STRATEGIC DESIGN APPROACH WITH TECHNOLOGY AS A NATIVE CAPABILITY ALL OF THE ABOVE, BUT EXPERIMENTING WITH MORE ENTREPRENEURIAL MODELS
  13. 13. Business Market High margin on owned assets 80% of the catalogue Classical expertise Growth of streaming services Death of high street stores Large casual classical audience Audience Underserved audience of boomers Annoyed by radio advertising
  14. 14. Composed A groundbreaking new D2C service of online classical music streaming. Entirely new service design and technology capabilities for Universal &
  15. 15. Geography Emotional context Competitors Habits Lifestyle Patterns Budgets Familiarity Flexibility Technology Contexts Culture Family Wealth Life stage Education Creating a service around customers 100+ qualitative research sessions Evidence-based decision making Iterative approach to launches to learn continuously
  16. 16. ” “ ” I don’t know what I want but I know what I like Average age of subscriber: 60
  17. 17. multi-platform unified experience v1 composed.com
  18. 18. Creating a business around the service Created a new venture with Universal Recruited a core team in London Expanding from 1 to 25 territories in 2015/16
  19. 19. Incubating the right way
  20. 20. 2012 EXPLORING CONNECTED PRODUCT DESIGN 2015 LAUNCHING A SMART EDUCATIONAL TOY
  21. 21. Joining the physical and digital worlds & helping kids understand technology
  22. 22. Thank you @MadeByMany | madebymany.com …and pre-order your Hackaball at hackaball.com

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