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How The Huffington Post creates value with communities - Community Conference 2014

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How The Huffington Post creates value with communities - Community Conference 2014

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Community Director at The Huffington Post Tim McDonald spoke at Community Conference 2014 in Copenhagen April 3rd about seeing your members/customers not as a crowd, but as a community. He told us to identity the most influential members of the community and nurture them and to always be open to everyone.

Community Conference is organised by Seismonaut. www.communityconference.dk

Community Director at The Huffington Post Tim McDonald spoke at Community Conference 2014 in Copenhagen April 3rd about seeing your members/customers not as a crowd, but as a community. He told us to identity the most influential members of the community and nurture them and to always be open to everyone.

Community Conference is organised by Seismonaut. www.communityconference.dk

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How The Huffington Post creates value with communities - Community Conference 2014

  1. 1. @tamcdonald******#ccdk*
  2. 2. What*is* Community?* We’ve*been*asking*the*wrong*ques=on.** It*should*be…* Who*is* Community?* @tamcdonald******#ccdk*
  3. 3. @tamcdonald******#ccdk* A* Is* NOT** a*Community** * It’s*people*who*come*and*go*
  4. 4. @tamcdonald******#ccdk* Community:** * * * * * People*who*are*passionate*about* you*and*emo=onally*aGached*to* your*brand*
  5. 5. @tamcdonald******#ccdk* When*your*community*is*exclusive* Everyone*on*this*side*is*excited* to*be*in* * * * * And*everyone*on*this*side,* wants*to*get*IN*
  6. 6. @tamcdonald******#ccdk* @MurphTheSurf350* Meet*Murph** Member*of*our*community*who:* •  Provides*feedback* •  Gives*insights*on*new*features* •  Offers*assistance*to*other*community* members*
  7. 7. @tamcdonald******#ccdk* Murph*is*a*pundit.** * Pundits*can:* •  Use*hyperlinnks* •  Format*text* •  Have*their*comments* featured*at*top* * Pundits*earn*this*privilege*by* being*responsible*and*helpful* community*members.**
  8. 8. @tamcdonald******#ccdk* WIIFT?* * What’s*in*it*for* THEM?***
  9. 9. @tamcdonald******#ccdk* Being*a*bulldozer* * The*world*doesn’t*care*what* you*say*about*your*brand.*
  10. 10. @tamcdonald******#ccdk* Becoming*the*magnet** * AGract*people*to*you*and*get*them* to*s=ck*around.**
  11. 11. @tamcdonald******#ccdk* @YourTash* Meet*Tash** Member*of*our*community*who:* •  Promotes*our*segments* •  Watches*and*comments* •  Introduces*new*community*members*
  12. 12. @tamcdonald******#ccdk* And*when*she*introduces*new*community*members…* * She*keeps*introducing*new*community*members!* * Most*importantly,*these*community*members*do*exactly* what*Tash*does:*promote,*introduce*and*par=cipate* **
  13. 13. @tamcdonald******#ccdk* Tash*sent*us*feedback* * A*personal*response,*to*let*her*know*I*read*her* feedback,*lead*to*all*the*connec=ons*and*support.*
  14. 14. @tamcdonald******#ccdk* Experiment* Always*be*experimen=ng* Start*small*by:* * •  Tes=ng*with*liGle*or*no** budget* •  Tes=ng*with*no*add’l* resources* •  GeZng*buy[in*from*at*least* one*other*stake[holder* •  Measuring*results*
  15. 15. @tamcdonald******#ccdk* •  Long*term*growth* •  Scalable*Community* * WIIFY?* What’s*in*it*for*you?*
  16. 16. @tamcdonald******#ccdk* * •  Innova?on* •  Loyalty* WIIFY?* What’s*in*it*for*you?*
  17. 17. @tamcdonald******#ccdk* * •  Community*is*not*the*crowd* (make*it*exclusive)* •  Be*the*magnet,*Not*the* bulldozer* •  Experiment*(always)*
  18. 18. @tamcdonald******#ccdk*
  19. 19. @tamcdonald******#ccdk*

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