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Creative Executive Club - Stephen Burrell, Kopenhagen Fur

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Creative Executive Club - Stephen Burrell, Kopenhagen Fur

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Stephen Burrell fra Kopenhagen Fur holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar onsdag d. 15. april 2015.

Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.

Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.

Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.

Stephen Burrell fra Kopenhagen Fur holdte et inspirerende oplæg på Creative Executive Clubs morgenseminar onsdag d. 15. april 2015.

Creative Executive Club morgenseminarer byder på internationale og nationale eksperter, meningsdannere og kreative topledere med viden om vækst, internationalisering og fremtidens ledelses- og organisationsformer i de kreative industrier.

Creative Executive Clubs mål er at sætte barren endnu højere i de kreative brancher. Vi skal udvikle stærke forretningsområder og -modeller særligt for de kreative erhverv. Og vi skal gøre det ved at videndele og skabe synergier på tværs af brancher.

Creative Executive Club er et samarbejde mellem Erhverv Aarhus og More.Creative.

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Creative Executive Club - Stephen Burrell, Kopenhagen Fur

  1. 1. 1 KOPENHAGEN FUR The world’s largest fur auction house Stephen Burrell Senior Project Manager   Tel: +45 27 95 70 56 sbu@kopenhagenfur.com 
  2. 2. 2 ▪ Kopenhagen Fur/ Danish Fur Breeders Association (DFBA) is a co-operative. ▪ DFBA is owned by approx. 1,500 Danish mink fur farmers. ▪ The annual turnover is more than € 1.5 Billion. ▪ Approximately 28 million skins will be sold this year. ▪ The Danish fur farmers are renowned worldwide for the high quality skins they produce. KOPENHAGEN FUR The world’s largest fur auction house
  3. 3. 3 KOPENHAGEN FUR - Primary fur types Fur  | mink, swakara, seal and fox
  4. 4. 4 KOPENHAGEN FUR | New Business Areas ▪ Oh! by Kopenhagen Fur is an independent subsidiary to Kopenhagen Fur ▪ The company focuses on high- end accessories, combining fur with other luxurious materials ▪ Currently, the HQ is situated in Glostrup, but they are moving to Copenhagen next month
  5. 5. Established with a mission to merge fur and design KOPENHAGEN FUR | New Business Areas
  6. 6. KiCK | Where Creativity Meets Business KiCK is a center for creativity and business development. Within KiCK you find 4 divisions: • Kopenhagen Studio • Kopenhagen Nexus • Kopenhagen Fur Fab • Dansk Fashion & Texile (DM&T) Other strategic partners include: • Headstart Fashion • Design School Kolding. KiCK serves as a creative hub attracting innovative people to seek inspiration from our furriers and numerous fur styles and technical samples. 6
  7. 7. STUDIO | The Creative Center • Studio is the creative hub at KiCK • The furriers in Studio aim to inspire designers and our partners worldwide to use fur in new innovative ways • The furriers continuously push the conventional perceptions of how to work with fur. Business areas • Fur innovation center • In-house technique- and style development • Design collaborations • Seal & Swakara program • Fur course activities • Imagine Talents • Teaching & mentoring design students worldwide 7
  8. 8. • Fur Fab manages KiCK’s extensive style library. • Prototypes sponsored by and developed in collaboration with KiCK are automatically incorporated into the style library. • Fur Fab have created a digital and interactive platform to present and register loans of all the fur styles. • Approx. 2,500 unique fur techniques and styles in the Fur Fab show-room/online. • For more information, please visit www.furfab.kopenhagenfur.com 8 FUR FAB | The world’s largest fur style archive
  9. 9. • Nexus motivates and helps brands to integrate fur into their collections. • Nexus is responsible for the project management of these brand collaborations, and thus the point of entry for potential partners. • Our mission is to have commercial, innovative and affordable fur styles available for everyone. Business areas • Global brand collaborations • Global partner search and network facilitators • Fur business advisors 9 NEXUS | Commercialising fur Baartmans And Siegel AW15
  10. 10. 10 NEXUS | What can we help brands achieve? Why brands engage with Nexus? • Brand differentiation • Upgrading the brand identity by offering products with premium fur • Attract new customers • Higher gross margins on fur = higher revenue • Co-branding with a premium supplier of fur Baartmans And Siegel AW15
  11. 11. 11 1) Interest   2) Financial stability   3) Distribution   4) Sales   5) Marketing NEXUS | What criteria do we look for? Saks Potts AW15
  12. 12. 12 • Saks Potts is a Copenhagen-based womenswear brand, established by Barbara Potts and Cathrine Saks in 2013. • The design duo identified a gap in the market for colourful, slightly avant- garde, yet commercial fur styles and were and instant success. • As part of the collaboration with Kopenhagen Fur the duo have access to fur expertise from the initial design phase to final production. NEXUS | Design Collaboration with Saks Potts Saks Potts AW15
  13. 13. 13 FACTS | New York, London, Milan and Paris
  14. 14. 14 Thank You

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