Analyzing Consulting Enterprise (A.C.E) Concept Creation. Corporate Identity – Creation of logo, logo positioning, corporate applications, marketing material, and website design. Business Plan Development‐ Financial forecasting, operating budget preparation, and primary feasibility studies. Food & Beverage Menu Development. Management Systems Development. Local Store Marketing Planning. Investor and Sponsorship Presentations. Operating Structures‐ Staff training programs including training templates, support & performance evaluation. Employee Development. Selection and Hiring methodology. Management contracts. Crises management. Emergency Staffing. Opening Structure: site selection to opening day. Menu and brand alignment. P&L impact services. Franchise Consulting ‐ Franchise documentation & agreement, manual outline, franchise structure, and brochure.

2. ACE is a food creation and consultation company assisting restaurants, cafes, hotels, hospitality firms, and retail concepts with a food angle.
From full-service Concept Development to restaurant Management System Development, Menu Development to Hands-on Opening
Support, and all the details in between. ACE will guide your venture to success and profitability.
WHO WE ARE?

3. Our aim is to translate your vision into reality, by defining your aim and
direction and then creating a fail-proof implementation strategy. Our clients
have the choice of two different plans according to their needs and targets.
CONCEPT DEVELOPMENT
I. ACE PACKAGE
II. KING PACKAGE
Start up & Operating Package
Franchising Development Program

4. S TA R T U P & O P E R AT I N G PA C K A G E
ACE PACKAGE
CREATING THE CONCEPT
Define the Idea
CORPORATE IDENTITY:
Restaurant Logo Design
Logo Positioning
Restaurant Menu Design
Packaging Design
Restaurant Uniform Design
Marketing Material
Restaurant Social Media Design
ARCHITECTURAL & INTERIOR DESIGN IDENTITY:
Restaurant Architectural Theme & Concept
Restaurant Interior Design Theme & Concept
Restaurant Furniture Theme & Concept
Restaurant Lighting Theme & Concept
Restaurant Design Booklet & Guide lines
BUSINESS PLANING
Develop the Business Plan
Financial Forecasting
Operating Budget Preparation
Primary Feasibility Study

5. S TA R T U P & O P E R AT I N G PA C K A G E
ACE PACKAGE
START UP SERVICES NEW RESTAURANT OPENING
Menu Roll-outs and Recipe Creation
Kitchen Planning and Equipment Selection
Food and Beverage Program Development
Foundational Profit Architecture
Management Systems Development
Promotion Program Development
Local-Store Marketing Planning
Investor presentations
Operating structure from A to Z.
Site Selection
Staff Training Programs.
Training Templates
Support and Performance Evaluation
Vendor Selection and Contract Negotiation.

6. 7

7. F R A N C H I S I N G D E V E L O P M E N T P R O G R A M
KING PACKAGE
Aids your business to be able to expand and sub franchise in an organised and professional manner.
This service provides the following:
Franchise Documentation-Franchise Agreement
Franchise Structure
Franchise Revenue Sources
Franchise Manual Outline
Franchise Marketing Planning
Franchise Brochure

9. PROJECTS & OPERATION
A B S O L U T E
G O U R M E T B U R G E R S
O L O F S T R Ö M - S W E D E N

10. PROJECTS & OPERATION
A B S O L U T E
G O U R M E T B U R G E R S
O L O F S T R Ö M - S W E D E N

11. PROJECTS & OPERATION
A B S O L U T E
G O U R M E T B U R G E R S
O L O F S T R Ö M - S W E D E N

12. PROJECTS & OPERATION
G R A B Z
S A N D W I C H P L A C E S
T U R K E Y

13. PROJECTS & OPERATION
I S L A N D P R O P E R T I E S
R E A L E S TAT E R E - B R A N D I N G & W E B D E V E L O P M E N T
D U B A I - U A E

14. PROJECTS & OPERATION
T E R R A C E B O S P H O R U S
R E A L E S TAT E D E V E L O P M E N T B R A N D I N G
T U R K E Y
terrace
bosphorus

15. PROJECTS & OPERATION
R U S T Y 0 3
H A N D C R A F T E D B U R G E R S & M I L K S H A K E S
S Y R I A

16. PROJECTS & OPERATION
R U S T Y 0 3
H A N D C R A F T E D B U R G E R S & M I L K S H A K E S
S Y R I A

17. PROJECTS & OPERATION
I N H O U S E C O F F E E C O R P O R AT I O N
C O F F E E C H A I N - F O U N D E R
M I D D L E E A S T

18. PROJECTS & OPERATION
I N H O U S E C O F F E E C O R P O R AT I O N
C O F F E E C H A I N - F O U N D E R
M I D D L E E A S T

19. PROJECTS & OPERATION
I N H O U S E C O F F E E C O R P O R AT I O N
R E A D Y T O D R I N K C O L D C O F F E E - F O U N D E R
M I D D L E E A S T

20. PROJECTS & OPERATION
L E M O N F I Z Z C A F É
R E S TA U R A N T
M I A M I , F L O R I D A , U S A .

21. PROJECTS & OPERATION
R E S TA R T C A F É
B U S I N E S S C A F É
D A M M A M , K S A

22. PROJECTS & OPERATION
D E L I S F O O D C O M PA N Y
H O T D O G G O U R M E T R E S TA U R A N T
K S A

23. PROJECTS & OPERATION
A L H O K A I R G R O U P
H O S P I TA L I T Y & F O O D S E C T O R C O N S U LTA N T T O T H E C H A I R M A N O F T H E B O A R D
K S A

24. PROJECTS & OPERATION
I C O N I Z E E N T E R TA I N M E N T F Z . L L C
G U I M O B I L E G A M E - V I S U A L I D E N T I T Y G U I D E L I N E S
U A E

25. PROJECTS & OPERATION
A L O U L A
L I V E I N M A I D A G E N C Y - B U S I N E S S P L A N
S Y R I A

26. PROJECTS & OPERATION
B L E N D
R E S TA U R A N T
M I D D L E E A S T
restaurant & cafe
restaurant & cafe
name surname
title
tel:1234567 mob:093333333
restaurant & cafe

27. PROJECTS & OPERATION
J A S M I N E C L U B
S PA A N D H E A LT H C L U B - M A N A G E M E N T S U P P O R T
S Y R I A

28. PROJECTS & OPERATION
T H E L O U N G E R E S TA U R A N T
R E S TA U R A N T U P L I F T & B U S I N E S S R E S T R U C T U R I N G
S Y R I A
T H E L O U N G E 2 0 1 3

29. PROJECTS & OPERATION
S H O W F É
C A F É C O N C E P T
T U N I S I A
T H E O R I G I N A L L O G O A R E F U R B I S H E D V E R S I O N O F T H E O R I G I N A L L O G O

30. PROJECTS & OPERATION
S H O W F É
C A F É C O N C E P T
T U N I S I A

31. PROJECTS & OPERATION
S H O W - P L A C E O F P O I U P R O J E C T.
H O S P I TA L I T Y C O N S U LTA N T
O R L A N D O , U S A

32. PROJECTS & OPERATION
D I N I N G G O U R M E T C AT E R I N G S E R V I C E S
U N I V E R S I T Y D I N I N G C AT E R E R - F O U N D E R
S Y R I A

33. PROJECTS & OPERATION
A R E N A C L U B , E N T E R TA I N M E N T C L U B H O U S E
H O S P I TA L I T Y C O N S U LTA N T
S Y R I A
A R E N A C L U B
A L A R G E S C A L E E N T E R TA I N M E N T C L U B H O U S E C O N TA I N I N G S E V E R A L C O M P O N E N T S : PA I N T B A L L F I E L D S ,
B A L L I N G , I C E S K AT I N G , K I D S E N T E R TA I N M E N T, F O O D C O U R T S A N D 2 F I N E D I N I N G R E S TA U R A N T S

34. PROJECTS & OPERATION
S H R I M P Y
C H A I N U P L I F T
S Y R I A

35. PROJECTS & OPERATION
G O L D E N K N I G H T G Y M
B O D Y B U I L D I N G G Y M - R E B R A N D I N G
S Y R I A

36. PROJECTS & OPERATION
S A F I I N V E S T - M U LT I A C T I V I T Y C O M PA N Y
S T R U C T U R I N G A N D B R A N D I N G
S Y R I A - E G Y P T

37. PROJECTS & OPERATION
M O S A I C - M O S A I C H O S P I TA L I T Y G R O U P
S T R U C T U R I N G A N D S TA R T- U P
K S A

38. PROJECTS & OPERATION
S A U D I B I N L A D E N G R O U P
D U N I A M U LT I - M E D I A , S TA R T- U P
S Y R I A - K S A

39. A R T W A R E C O R P S D A D V E R T I S I N G
STRATEGIC PARTNERS

40. ACE is a full-service strategic creative and marketing firm focused exclusively on the restaurant industry. ACE will offer your
business an expertise that other firms simply cannot provide.
ACE provides our clients with an immense amount of knowledge and expertise gained from experience in all segments of the
restaurant industry.
All of our staff members have a background in the restaurant industry and we know the restaurant industry inside and out, not
only from a marketing standpoint but also an operational perspective.
S A I D A L J A A F A R I
M A N A G I N G D I R E C T O R
S A L J A A F A R I @ G M A I L . C O M