Here's a presentation I did on creating Super Hero content in Lagos, Nigeria for www.lostinlagos.com at their LIL Business Forum. I hope it helps you think about content differently.

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“How To Be A Content Super Hero”
The
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2. Today, You Will Walk Away
With…
• What is content and why you need to be a content
super hero.
• Knowledge about what your super power is and
why you need to communicate it constantly
through your content.
• Six types of content you need to start creating now
and why you need to create this content.
Copyright Seema K Bharwani | bharwani.seema@gmail.com

3. What Is Content?
Copyright Seema K Bharwani | bharwani.seema@gmail.com

4. What Is Content?
• Website
• Brochures and Printed Material
• Blog
• Social Media Posts
• Text Messages
Copyright Seema K Bharwani | bharwani.seema@gmail.com

5. You Are A Super Hero
Because…
• You save your customers from their problems.
• You show your customers that they have a problem
in the first place and then you show them how to get
rid of it.
• You save your customers from making the wrong
choice (doing business with your competition).
Copyright Seema K Bharwani | bharwani.seema@gmail.com

6. Identify Your Super Power
• Problems you save your customers from + what
makes you uniquely you = what you can do better
than anyone else (your super power).
• “My super power is creating content in a way that is
fun, unique and gets results” I save people from
creating bad content that doesn’t convert and
doesn’t communicate who they are and what they
stand for.
Copyright Seema K Bharwani | bharwani.seema@gmail.com

7. Identify Your Super Power
• Karishma’s super power is “capturing the essence of
your brand through design in a way that
communicates what you stand for without you
having to say a word”
• Tannaz’s super power is “seeing what’s possible in
Lagos and making it a reality by bringing businesses
and people together in a way that really makes a
difference”.
Copyright Seema K Bharwani | bharwani.seema@gmail.com

8. Your Customers Want To
KLTBR…
Copyright Seema K Bharwani | bharwani.seema@gmail.com

9. Content Helps Them KLTBR
Copyright Seema K Bharwani | bharwani.seema@gmail.com

10. Content Is The New
Currency!

11. Content Helps You
Communicate…
• Your super power.
• The value you offer your customers.
• The reasons why they should do business with you.
• The reasons why they shouldn’t do business with
your competition.
• Why they need to tell everyone how great you are.
Copyright Seema K Bharwani | bharwani.seema@gmail.com

12. 6 Types Of Content
Copyright Seema K Bharwani | bharwani.seema@gmail.com

13. Inspire

14. Inform

15. Educate

16. Entertain

17. Act

18. Ambassador

19. Take Action
• Download your free workbook at:
https://seemakb.leadpages.net/superherocontent/
• Create your one month content plan using the
template in your workbook.
• Complete your one month content plan = one free
15 minute call with me to answer any questions you
have on content in July - August.
Copyright Seema K Bharwani | bharwani.seema@gmail.com

20. What We Covered
• What is content marketing and why you need to be
a content super hero.
• Knowledge about what your super power is and
why you need to communicate it constantly
through your content.
• Six types of content you need to start creating now
and why you need to create this content.
Copyright Seema K Bharwani | bharwani.seema@gmail.com

21. https://seemakb.leadpages.net/sup
erherocontent/

22. S
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“How To Be A Content Super Hero”
The
Content
Queen
L
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B
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F
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17
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