Stock Market This presentation was created for a special topics course (GD492) at North Carolina State University. It is the mid-semester proposal for a mobile component within a service ecology that enables a specific group of people to learn a complex process. The service focuses on developing skills, rather than managing information—it performs analogously as training wheels, rather than crutches. Focusing on skill development implies that the person engages with the design conditions in order to learn how, what, and why to do something autonomously (without prolonged reliance on the design). The presentation includes an overview of the service ecology, user assessment, and specific design objectives for moving forward with creating a prototype and working demonstration. All material is copyright 2010. Please contact the manager of the slideshare account for questions and permissions. Process work can be found at www.seedandsprout.com/s10_gd492

1. &
//////////////Stock Market
Mobile Application////////////
what is here....
what is to come.

2. The stock market is a complex system which has extremely positive or
negative effects on a participant’s life. Users need to feel comfortable and
knowledgeable with the market before participating. Here is a mobile
application that can teach these participants how to make smart financial
decisions and how to use and understand the stock market.
A mobile application in which users participate in a simulated stock
market game, while learning about the various components of the market
itself and how those components work together and effect one another.
Users would be those who are interested in the stock market, but who
know little about how it works. Many of the users would either be young
adults who have begun to make money that they could set aside for
investing and older adults who are looking to profit during retirement.

3. Whenever the user becomes interested in the market and
wants to learn more before delving in without any prior
knowledge. Also, when the stock market becomes of interest
in the news to any viewer who wants to know more about the
system, and whether they should invest or not.
Because this is a mobile application it can be used anywhere
at anytime. There are no outside components (besides the live
feed) that are used, and the live feed can be accessed anywhere
with cell phone service and internet access.
As stated above, the application would act as a game, showing users
actual stock values and numbers from a live stock market feed. Along the
way if users had questions about what things mean or their effects on
other events they could learn about them.

4. mapsmaps

5. serviceobjectives
Outcomes
knowledge
comprehension
application
analysis
synthesis
evaluation
Purpose of the Application- Learning how to participate successfully
in the stock market through a simulation game. Users in the end should
understand the system, its parts, how those parts work together, & be
able to comfortably invest their money into the stock market.
Users can recognize key terms, symbols, and numbers
Knows the hierarchy of the system
Can read graphs, charts, & reports
Can explain when a financial decision was a smart and why
Can explain why when one event takes place it effects various
parts of the stock market, and why
Can identify trends and what creates those trends
Can develop their portfolio & organize stock information
Users can see where the missing holes in their portfolio
reside, and know how to fill them effectively & intelligently
Can see the overall benefits & financial risks if they
cannot adequately understand the system and its parts.
Need to be able to understand it themselves before & if
they hand over their investing needs to a broker or a firm.
Can now look at how the stock market is currently doing and
how that relates to the economy, instead of the other way around.
Can compete & learn with friends who are trying to learn the
system as well
How the various parts of the whole work together within
the system of the Stock Market

6. interviews
NOVICE
“How to make money!”
“I know that it is important to
diversify your portfolio, and more
stocks are better than one.”
“The big thing, that I
sometimes still have trouble
understanding is figuring
your cost basis.”
“I also did a lot of reading when
I first started out, mainly articles
in the newspaper or books on the
subject of investing.”
“Later, when I begin
a salary job and start
making money that I
could invest.”
“When you make a decision in the game it would
be nice if right after, the app. could tell you if the
decision was beneficial or detrimental. Or what
you could have done differently in your strategy.”
“I don’t take huge risks myself, I have
instead hired brokers and financial planners
that are in the business, who look at this
stuff day in and day out.”
“Most things are in mutual funds, which is a
fund that has a lot of stock in many companies.
You don’t see many people just buying individual
stock in different companies, instead you see them
investing in these mutual funds that encompass
many companies of the same cailber or within the
same selling category.”
EXPERT

7. existing
The MarketWatch iPhone™
Market data quote lookup
with real time data
Full feed of MarketWatch
breaking news and analysis
Text-to-Speech feature for Top Stories
Trade stock, options, futures & forex
Charts (with Studies)
Create, edit and execute complex
option spreads quickly and easily
Manage positions and view risk and
performance metrics
Simulation of the stock market
Ranking system of competitors
Real stock data
Only manages what you actually
have, no teaching involved
Text heavy application
Not a lot of interaction
Too many actions on one page
Unorganized information
Not an inviting interface & system
The game is supposed to make users
comfortable with the SM, but does
not teach its variables
No interaction with the phone, the
application’s parts, etc.
Static information
(+)
(-)
(-) (-)
(+) (+)
thinkorswim’s trading platform STOCKPLAY

8. where to go/////////////
how to incorporate more complex ideas &
system parts, & when to bring those to the users
continue to look at current service ecology
for designing around the previously
designed system
think about the reward system of the game,
what will keep users motivated & coming
back to play
levels?
checkpoints?
user decides when they
want more information?