Retailers will need to be offensive to get out of the promotions downwards cycle. As consumption behaviour changes fast, retailers can show their engagement by offering relevant solutions to consumers new problems.

1. Make your own
new consumers
@katrienbarrat
c-change.be
Friday 26 April 13

2. Retailers need to be offensive
and show their engagement by
offering relevant solutions to
consumers’ new problems
and make their own New
Consumers
Friday 26 April 13

3. 20% budget
20% CO2
17% budget
30% CO2
6% budget
26% CO2
Friday 26 April 13

4. Help avoid “Surprise at the till” moment
Friday 26 April 13

5. Suggest alternatives to certain expensive, unhealthy, less
sustainable products
Friday 26 April 13

6. Advise me whether this product is as OK as the label claims
Friday 26 April 13

7. Help me shop efficient, easy and fast and cut out my transport
Friday 26 April 13

8. Make me mobile again, extend my range
Friday 26 April 13

9. Give me solutions and tools to cut out my energy invoice
Friday 26 April 13

10. 'I want it here,
I want it now
and I want it all'
Friday 26 April 13

11. Unexpected segments take the lead
Friday 26 April 13

12. Changing consumption scale
0 5 10
30%
Conservatives
49%
Future
Switchers
21%
New Consumers
Friday 26 April 13

13. Nieuwe consumenten
70% van Belgen
New consumers
21%
Conservatives
30%
Future switchers
49%
Friday 26 April 13

14. Friday 26 April 13

15. Retailers need to be offensive
and show their engagement by
offering relevant solutions to
consumers’ new problems
and make their own New
Consumers by focusing on
unexpected segments
Friday 26 April 13

16. @katrienbarrat
c-change.be
Friday 26 April 13