Christmas Marketing and Sales Activation for Frytol

1. FRYTOL X’MAS DELIGHT

2. Frytol in store activations have created a presence of
the brand in stores. Consumers always look forward
to a direct interaction and engagement with the
Brand.
Christmas is a moment everyone looks forward to
and consumers are not left out. They always watch
out for the goodies their brands have to offer them
for loyalty
It is in this light that Swivel Marketing has drafted a
plan around engaging consumers in the festive
season

3. • Give consumers direct engagement with the brand
• Drive shoppers to purchase Frytol during the festive
season
• Increase brand loyalty, sales and excitement

4. We look to adopting the same set up and strategy
as the Frytol In-store campaign but with a few
touches to give consumers some excitement with set
up reflecting the season.
• Frytol Kitchen Delights Set Up
• Frytol Festive Sales
• Frytol Delight Boxes

5. • Complete kitchen set up with engagement counter
for consumers to sample
• Live demo cooking on site with Frytol
– Option of engaging shoppers to prepare a quick Meal
• Professional chefs with Christmas themed clad on
hand to engage consumers
• Data collection for consumers as well as their
comments on Frytol
– Use of i-pads to collect data (this will be shared end
activation with Wilmar for database purposes)

7. • Consumers will be engaged by our mobile chefs
instore to buy a pack for the seasons cooking
moments
– Inform them on rewards that they could win
• They would be led to the Frytol counter to pick
their pack and try out the special savory made with
Frytol at our delight Kitchen Set Up

9. • Consumers would be given the chance to get
giveaways from Frytol after they make a purchase.
• Surprises will be written on coupons and placed in
Mini Delight boxes wrapped with ribbons
• These mini boxes will be attached to a Christmas
Tree for consumers to pick their surprises.
• In each mini box will be written the prizes the
consumer takes home.

11. • Cooking pots
• Frying pan
• Spatula
• Aprons
• Napkins
• Free Packs and Bottles
• Branded Plates
• Chopping Boards

12. • Christmas Tree attached to the set up
• Prizes wrapped in boxes laid below the Christmas
tree
• Lighting
• Mini boxes attached to the christmas tree
• A customized frying sound that sounds like a
Christmas carol.
• A pull up banner with Christmas message.