Slides for BMI course given to Malaysian startups on 24/11/15

1. Benjamin Cave –
Trainer
@cave_ben1 December, 2015
On the Canvas with Open Data

2. Introductions
Your name?
What does your business do with open data?
What is your 5-year vision for your business?

3. Understanding open
data business models
Session 1
Building a business model
Integrating a business
model into your work
Session 2
Session 3

4. To enhance participants’ ability to
develop new open data business models
in order to drive innovation innovation in
your work.
Course aim

5. Understanding open data business
models
Session 1
Understanding the landscape

6. Define the purpose of a business model
Define the value of open data to your business
Describe key archetypes of open data business models
Outcomes

7. Business models
‘A business model is the logic of
an organization to create value’
Osterwalder et. al. Business Model Creation

8. Purpose
Step back from day-to-day worries
Take a dispassionate look at your ideas
Connect your open data considerations to
your product considerations
Biggest question
What problem do I solve for my customer?

9. Step 1 – Defining the value of your open
data service

10. A value proposition is the solution to
your customer’s problem

11. Value of open data

14. What is the value/benefits of open data
to your business, for both the
customer, community and the
company?

15. What is the value of open data?
Open data is free - value no-longer comes from data itself, but
products and services – added value developed for the market
Ease of use
Behaviour change
Improve innovation
Increase performance
Reduce client cost
Reduce your costs
Reduce risk
Increase accessibility
Build new partnerships
Improve a brand
Solidify value proposition
Benchmark your performance

16. Step 2 – Finding the right revenue model

17. What models are working
for open data right now?

18. Sectors of
OD
businesses

19. Most
popular
data types

20. How they
got the
data

21. OD Revenue Models
Premium Freemium
Cross Subsidy
Demand-Platforms
Razors/Blades
White LabelSupply Platforms
Advertising

22. Business strategies
Cross Subsidy – Boost the brand
Image 1 credit: Luis Prado
Image 2 credit: Five by Five
Image 3 credit: Daplat Prajapati
Image 4 credit: 0gust1
Network Effect – Collaborate to collect
Freemium – Features for funds

23. Exercise
Map the following:

24. Session 2
Building a business model
Creating something that works for you

25. Use the Osterwalder Business Model Canvas
Lead a group discussion on developing a business model canvas
Produce a complete business model canvas for their
product/service
Outcomes

26. The canvas
Image: JAM

27. The process
Image: Harry Verwayen

29. Session 4
Integrating your business model into
your work
Turning theory into practice

30. Prepare a pitch for a new business model
Analyse future innovation opportunities in your open data
business
Outcomes

31. Deliver a 90 second investor pitch

32. Pitch Points
1. What problem are you solving for
your customer?
2. Where is the value in the service?
3. How does the service sustain itself?
4. Why should we invest?

33. Step 3 – Knowing when to re-model

34. Question
What would cause you to
reexamine your business
model?

36. When to Innovate
1. Changes in the market
2. Changes in the data
3. Changes in the customer needs
4. Changes in the team
5. Changes in the product performance

37. Spotting future opportunities

38. Open Data Incentives
Data
Image 1 credit: Luis Prado
Image 2 credit: Five by Five
Image 3 credit: Daplat Prajapati
Image 4 credit: 0gust1
CompetitionsNetworks
Funding

39. Finding business in open data
1. Opportunity-Driven
2. Data-Driven
3. Idea-Driven
4. Challenge-Driven
Ease Sustainability

40. Understanding open
data business models
Session 1
Building a business model
Integrating a business
model into your work
Session 2
Session 3

41. Benjamin Cave –
Trainer
@cave_ben1 December, 2015
Thank-you