DAM-Wachrüttler von 
SEBASTIAN LENTZ 
Hintergrund: 
Auf einer internen Veranstaltung (SEAL Days) der 
HENKEL AG in Düsseld...
RESPONSIBILITY 
PRESERVING OUR DIGITAL HERITAGE
INTRODUCTION
SEBASTIAN LENTZ
SEBASTIAN LENTZ 
CONSULTANT 
FOR DIGITAL MEDIA
TV BACKGROUND 
SEBASTIAN LENTZ 
CONSULTANT 
FOR DIGITAL MEDIA
15.585 FOLLOWERS 
ON TWITTER 
TV BACKGROUND 
SEBASTIAN LENTZ 
CONSULTANT 
FOR DIGITAL MEDIA
15.023 FOLLOWER 
ON TWITTER 
TV BACKGROUND 
SEBASTIAN LENTZ 
3.000 FACEBOOK 
FOLLOWERS 
CONSULTANT 
FOR DIGITAL MEDIA
OUR RESPONSIBILITY FOR 
MEDIA ASSETS, TODAY
ORGANIZING YOUR MEDIA
WHAT DO YOU STORE 
MOST ON YOUR 
COMPUTER, 
TABLET, 
SMART PHONE OR 
NETWORK?
MEDIA (RIGHT!) 
SUCH AS: 
PICTURES, GRAPHICS, 
VIDEOS, PFDs, PPTs, 
MUSIC AND GAMES
HAND ON HEART 
LET‘S HAVE A LOOK 
AT YOUR OFFICE. 
ARE YOU A PRIVATE 
COLLECTOR OF 
MEDIA?
ARE YOU SENDING 
PICTURES & BIG FILES 
VIA EMAIL TO YOUR 
COLLEGUES AND TO 
YOUR WORK GROUP? 
IS YOUR HDD ALWAYS 
FULL?
DO YOU HAVE NO IDEA 
WHAT A TIFF, AI, MPEG OR 
A H264 IS OR WHAT 600 
DPI OR INTERLACING 
MEANS?
YOU ARE NOT ALONE! 
(THE GOOD NEWS) 
BUT YOU SHOULD 
(…THE BAD NEWS)
COLLECTING DATA
WHY?
AT THE MOMENT YOU HIDE 
IT ON YOUR HDD IT MIGHT 
BE LOST.
BECAUSE EVERYTHING 
YOU TOUCH COULD BE 
RELEVANT FOR YOUR 
BUSINESS AND FOR YOUR 
COMPANY.
START 
TO UPLOAD YOUR MEDIA 
TO CONTRIBUTE MEDIA 
TO DISTRIBUTE MEDIA 
SHARE YOUR KNOWLEDGE
ARCHIVING YOUR MEDIA
SOLUTION 
USER: 
UPLOAD YOUR MEDIA TO 
A PLATFORM.
SOLUTION 
ADMIN: 
MANAGE MY MEDIA.
SOLUTION 
D-A-M
FINDING YOUR MEDIA
LET‘S GOOGLE THE 
WEB FOR 
APFELSTRUDEL 
(YES, AUSTRIAN 
APFELSTRUDEL) 
WHAT DO WE GET?
YES RIGHT… 
WIKI, RECEIPT, 
PHOTOS, VIDEOS (HOW 
TO), MENUS, CHEFS 
PICS. DR. OETKER, 
VANILLA SAUCE. 
ALL TOGETHER MORE 
...
WHAT HAPPENED? 
WE HAVE GOT A LOT 
OF INFORMATION. 
AND WE GOT THE 
CONTEXT. 
CONTEXT ALWAYS 
MEANS VARIETY.
DID GOOGLE TELL US 
WHAT MEDIA FORMATS 
THEY FOUND?
WHO CARES? 
CONTENT RULES. 
CONTEXT RULES. 
THE DATA FORMAT IS 
NOT RELEVANT. 
FOR THE SEARCHER!
BUT FOR THE ADMIN 
THE FORMAT IS VERY 
IMPORTANT.
WE JUST LEARNED 
THAT SEARCH 
ENGINES UNDERSTAND 
ALL DATA FORMATS. 
(OR AT LEAST A HELL 
OF A LOT)
HOW DOES IT LOOK 
IN CORPORATE LIFE? 
IF YOU ARE INSIDE 
YOUR FIREWALL.
WHAT IF… 
LET‘S GO TO A CORPORATE 
WEBSITE. 
YOU WRITE INTO THE 
SEARCH BOX: 
THE NAME OF THE MAN 
YOU MET AT THE 
AIRPORT...
WAS HIS NAME 
GUGELBERGER OR 
HUGELBERGER… DR. 
HÜGGELBERGER. 
…I WAIT WAIT WAIT 
AND.
„LEIDER KONNTE KEINE 
ÜBEREINSTIMMUNG ZU 
IHRER SUCHANFRAGE 
GEFUNDEN WERDEN…“ 
“RESULTS 
WE TRIED TO FIND WHAT 
YOUR LOOK...
WE JUST LEARNED THAT 
MY SEARCH IS NOT 
RELEVANT FOR MR 
GUGGENBERGER‘S 
BUSINESS. 
EVEN THOUGH I JUST 
WANTED TO PLACE AN...
WE ALSO LEARNED THAT 
THE INFORMATION ABOUT 
OUR BUSINESS IS A KEY 
FACTOR TO INCREASE 
SALES, COMMUNICATION 
AND REPUTATI...
„THIS IS NOT RELEVANT 
FOR THE HANDLING OF 
OUR CORPORATE MEDIA.“
WRONG
BECAUSE. 
HOW DO YOU CARRY 
INFORMATION? 
TEXT 
PICTURE 
VIDEO 
AUDIO 
MEDIA
DISTRIBUTING MEDIA
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT?
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRODUCTION
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
AGENCY 
PRODUCTION
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
COLLEGUES 
AGENCY 
PRODUCTION
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
COLLEGUES 
AGENCY 
PRODUCTION
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
WEB-DESIGNER 
COLLEGUES 
AGENCY 
PRODUCTION
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
WEB-DESIGNER 
COLLEGUES 
AGENCY 
FAN 
PRODUCTION
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
WEB-DESIGNER 
WEB-STORE 
COLLEGUES 
AGENCY 
FAN 
PRODUCTION
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
WEB-DESIGNER 
NEWSPAPER 
WEB-STORE 
COLLEGUES 
AGENCY 
FAN 
PROD...
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
WEB-DESIGNER 
AGENCY 
NEWSPAPER 
WEB-STORE 
COLLEGUES 
JOURNALIS...
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
WEB-DESIGNER 
AGENCY 
NEWSPAPER 
WEB-STORE 
COLLEGUES 
JOURNALIS...
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
WEB-DESIGNER 
AGENCY 
NEWSPAPER 
WEB-STORE 
COLLEGUES 
JOURNALIS...
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
TV-STATION 
WEB-DESIGNER 
AGENCY 
NEWSPAPER 
WEB-STORE 
COLLEGUE...
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
TV-STATION 
WEB-DESIGNER 
AGENCY 
NEWSPAPER 
WEB-STORE 
COLLEGUE...
WHO NEEDS THE PHOTO 
OF OUR NEW PRODUCT? 
STORE 
PRINTER 
TV-STATION 
WEB-DESIGNER 
AGENCY 
NEWSPAPER 
WEB-STORE 
COLLEGUE...
SIZE MATTERS 
PRINTING DATA IS ALWAYS 
VERY BIG. 
BUT DID YOU TRY TO SEND 
A VIDEO TO THE TV 
STATION THROUGH THE 
WEB? (S...
WHERE DO YOU 
STORE DATA? 
HOW DO SCREEN VIDEO? 
HOW DO YOU GET 
MEDIA DATA 
UPLOADED 
AND 
DELIVERED?
LET‘S TALK ABOUT…
D-A-M AND AUTOMATION
FIRST WE NEED A 
FRONTEND.
MAIN PAGE 
VIEW, PLAY, 
LISTEN 
INGEST 
TAGGING 
WT.KEY INFORMATION 
DISTRIBUTION 
D-A-M
HOW CAN I EXPLAIN DAM? 
Heaven is where the police are British, 
the chefs Italian, 
the mechanics German, 
the lovers Fre...
HOW CAN I EXPLAIN DAM? 
HEAVEN is where you don’t need to install a software 
the MEDIA carries all meta data 
the VIDEOS ...
OUR RESPONSIBILITY FOR 
THE DIGITAL HERITAGE
LOTS OF COMPANY ARE 
AWARE OF THEIR HISTORY 
AND HAVE INVESTED 
MORE OR LESS MONEY 
INTO THE DIGITALIZATION 
OF GLASS SLID...
WHAT HAPPENS WITH THE 
DIGITAL TREASURES? 
IF YOU DON‘T PUT THEM 
ONTO A PLATFORM 
NOBODY WILL BE ABLE TO 
SEE OR USE OR S...
THAT‘S WHY I RECOMMAND 
TO INSTALL A 
D-A-M SYSTEM FIRST AND 
USE THE PLATFORM TO 
RUN THE PROJECT OF 
SCANNING, TRANSFERR...
HISTORIC MATERIAL WILL 
PROMOTE YOUR COMPANY 
AND YOUR PRODUCTS. 
COMMERCIALS 
DOCUMENTARIES 
PEOPLE STORIES 
PRODUCT STOR...
HOT STUFF FOR 
KNOPP & CO 
SOCIAL MEDIA 
YOUTUBE 
WEBSITE 
TRADE FAIR 
ANIVERSARIES 
GLOSSY COMPANY BOOK 
ETC. ETC.
ARE YOU FIT FOR THE 
FUTURE?
THIS IS JUST THE 
BEGINNNING OF A DIGITAL 
REVOLUTION. 
CONTENT 
WILL 
FOLLOW 
PEOPLE
THIS IS JUST THE 
BEGINNNING OF A DIGITAL 
REVOLUTION. 
SOCIAL 
PLATFORMS 
SHAPE OUR 
RELATIONSHIPS
THIS IS JUST THE 
BEGINNNING OF A DIGITAL 
REVOLUTION. 
NOBODY WANTS 
TO SPEND TIME 
ON 
COMPLICATED 
IT-SYSTEMS
START NOW. 
IT IS THERE. 
THE EARLIER 
THE BETTER.
THINK LOCAL 
ACT DIGITAL
THANK YOU
© Sebastian Lentz 2013 
Enjoy SEAL DAYS @ HENKEL.
Arbeitsprobe sl sealdays2013
Arbeitsprobe sl sealdays2013
Arbeitsprobe sl sealdays2013
Arbeitsprobe sl sealdays2013
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Arbeitsprobe sl sealdays2013

  1. 1. DAM-Wachrüttler von SEBASTIAN LENTZ Hintergrund: Auf einer internen Veranstaltung (SEAL Days) der HENKEL AG in Düsseldorf ging es um das digitale Erbe. Der Konzern weiss nicht was er alles im Keller hat. Ein Teil der Persil-Filme sind digitalisiert. Die Mediendatenbank kann nur Bilder verwalten und zeigen. Videos müssen komplett heruntergeladen werden, um sie zu sichten. Die Diskussion über ein digitales Asset Managment System (D-A-M oder M-A-M) wurde durch meinen Vortrag in Englisch stimuliert. Bitte im Präsmode gucken. © Sebiturbo 2014
  2. 2. RESPONSIBILITY PRESERVING OUR DIGITAL HERITAGE
  3. 3. INTRODUCTION
  4. 4. SEBASTIAN LENTZ
  5. 5. SEBASTIAN LENTZ CONSULTANT FOR DIGITAL MEDIA
  6. 6. TV BACKGROUND SEBASTIAN LENTZ CONSULTANT FOR DIGITAL MEDIA
  7. 7. 15.585 FOLLOWERS ON TWITTER TV BACKGROUND SEBASTIAN LENTZ CONSULTANT FOR DIGITAL MEDIA
  8. 8. 15.023 FOLLOWER ON TWITTER TV BACKGROUND SEBASTIAN LENTZ 3.000 FACEBOOK FOLLOWERS CONSULTANT FOR DIGITAL MEDIA
  9. 9. OUR RESPONSIBILITY FOR MEDIA ASSETS, TODAY
  10. 10. ORGANIZING YOUR MEDIA
  11. 11. WHAT DO YOU STORE MOST ON YOUR COMPUTER, TABLET, SMART PHONE OR NETWORK?
  12. 12. MEDIA (RIGHT!) SUCH AS: PICTURES, GRAPHICS, VIDEOS, PFDs, PPTs, MUSIC AND GAMES
  13. 13. HAND ON HEART LET‘S HAVE A LOOK AT YOUR OFFICE. ARE YOU A PRIVATE COLLECTOR OF MEDIA?
  14. 14. ARE YOU SENDING PICTURES & BIG FILES VIA EMAIL TO YOUR COLLEGUES AND TO YOUR WORK GROUP? IS YOUR HDD ALWAYS FULL?
  15. 15. DO YOU HAVE NO IDEA WHAT A TIFF, AI, MPEG OR A H264 IS OR WHAT 600 DPI OR INTERLACING MEANS?
  16. 16. YOU ARE NOT ALONE! (THE GOOD NEWS) BUT YOU SHOULD (…THE BAD NEWS)
  17. 17. COLLECTING DATA
  18. 18. WHY?
  19. 19. AT THE MOMENT YOU HIDE IT ON YOUR HDD IT MIGHT BE LOST.
  20. 20. BECAUSE EVERYTHING YOU TOUCH COULD BE RELEVANT FOR YOUR BUSINESS AND FOR YOUR COMPANY.
  21. 21. START TO UPLOAD YOUR MEDIA TO CONTRIBUTE MEDIA TO DISTRIBUTE MEDIA SHARE YOUR KNOWLEDGE
  22. 22. ARCHIVING YOUR MEDIA
  23. 23. SOLUTION USER: UPLOAD YOUR MEDIA TO A PLATFORM.
  24. 24. SOLUTION ADMIN: MANAGE MY MEDIA.
  25. 25. SOLUTION D-A-M
  26. 26. FINDING YOUR MEDIA
  27. 27. LET‘S GOOGLE THE WEB FOR APFELSTRUDEL (YES, AUSTRIAN APFELSTRUDEL) WHAT DO WE GET?
  28. 28. YES RIGHT… WIKI, RECEIPT, PHOTOS, VIDEOS (HOW TO), MENUS, CHEFS PICS. DR. OETKER, VANILLA SAUCE. ALL TOGETHER MORE THAN 1.4 MIO RESULTS IN 0.8 SECS.
  29. 29. WHAT HAPPENED? WE HAVE GOT A LOT OF INFORMATION. AND WE GOT THE CONTEXT. CONTEXT ALWAYS MEANS VARIETY.
  30. 30. DID GOOGLE TELL US WHAT MEDIA FORMATS THEY FOUND?
  31. 31. WHO CARES? CONTENT RULES. CONTEXT RULES. THE DATA FORMAT IS NOT RELEVANT. FOR THE SEARCHER!
  32. 32. BUT FOR THE ADMIN THE FORMAT IS VERY IMPORTANT.
  33. 33. WE JUST LEARNED THAT SEARCH ENGINES UNDERSTAND ALL DATA FORMATS. (OR AT LEAST A HELL OF A LOT)
  34. 34. HOW DOES IT LOOK IN CORPORATE LIFE? IF YOU ARE INSIDE YOUR FIREWALL.
  35. 35. WHAT IF… LET‘S GO TO A CORPORATE WEBSITE. YOU WRITE INTO THE SEARCH BOX: THE NAME OF THE MAN YOU MET AT THE AIRPORT, YESTERDAY
  36. 36. WAS HIS NAME GUGELBERGER OR HUGELBERGER… DR. HÜGGELBERGER. …I WAIT WAIT WAIT AND.
  37. 37. „LEIDER KONNTE KEINE ÜBEREINSTIMMUNG ZU IHRER SUCHANFRAGE GEFUNDEN WERDEN…“ “RESULTS WE TRIED TO FIND WHAT YOUR LOOKING FOR; BUT DIDN’T FIND ANYTHING.”
  38. 38. WE JUST LEARNED THAT MY SEARCH IS NOT RELEVANT FOR MR GUGGENBERGER‘S BUSINESS. EVEN THOUGH I JUST WANTED TO PLACE AN ORDER OF 300 TRACTORS FOR MY COUNTRY.
  39. 39. WE ALSO LEARNED THAT THE INFORMATION ABOUT OUR BUSINESS IS A KEY FACTOR TO INCREASE SALES, COMMUNICATION AND REPUTATION.
  40. 40. „THIS IS NOT RELEVANT FOR THE HANDLING OF OUR CORPORATE MEDIA.“
  41. 41. WRONG
  42. 42. BECAUSE. HOW DO YOU CARRY INFORMATION? TEXT PICTURE VIDEO AUDIO MEDIA
  43. 43. DISTRIBUTING MEDIA
  44. 44. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT?
  45. 45. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE
  46. 46. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRODUCTION
  47. 47. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE AGENCY PRODUCTION
  48. 48. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE COLLEGUES AGENCY PRODUCTION
  49. 49. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER COLLEGUES AGENCY PRODUCTION
  50. 50. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER COLLEGUES AGENCY PRODUCTION
  51. 51. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER COLLEGUES AGENCY FAN PRODUCTION
  52. 52. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER WEB-STORE COLLEGUES AGENCY FAN PRODUCTION
  53. 53. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER NEWSPAPER WEB-STORE COLLEGUES AGENCY FAN PRODUCTION
  54. 54. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST FAN PRODUCTION
  55. 55. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN PRODUCTION
  56. 56. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN FACEBOOK & CO PRODUCTION
  57. 57. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER TV-STATION WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN FACEBOOK & CO PRODUCTION
  58. 58. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER TV-STATION WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN FACEBOOK & CO PRODUCTION FLICKR
  59. 59. WHO NEEDS THE PHOTO OF OUR NEW PRODUCT? STORE PRINTER TV-STATION WEB-DESIGNER AGENCY NEWSPAPER WEB-STORE COLLEGUES JOURNALIST TESTER FAN FACEBOOK & CO PRODUCTION FLICKR YOUTUBE
  60. 60. SIZE MATTERS PRINTING DATA IS ALWAYS VERY BIG. BUT DID YOU TRY TO SEND A VIDEO TO THE TV STATION THROUGH THE WEB? (SIZE 13-20 GB/H)
  61. 61. WHERE DO YOU STORE DATA? HOW DO SCREEN VIDEO? HOW DO YOU GET MEDIA DATA UPLOADED AND DELIVERED?
  62. 62. LET‘S TALK ABOUT…
  63. 63. D-A-M AND AUTOMATION
  64. 64. FIRST WE NEED A FRONTEND.
  65. 65. MAIN PAGE VIEW, PLAY, LISTEN INGEST TAGGING WT.KEY INFORMATION DISTRIBUTION D-A-M
  66. 66. HOW CAN I EXPLAIN DAM? Heaven is where the police are British, the chefs Italian, the mechanics German, the lovers French, and it's all organized by the Swiss. Hell is where the police are German, the chefs are British, the mechanics French, the lovers Swiss, and it is all organized by the Italians.
  67. 67. HOW CAN I EXPLAIN DAM? HEAVEN is where you don’t need to install a software the MEDIA carries all meta data the VIDEOS are streamed and it's all organized by Automation HELL is where the system is complicated the MEDIA can’t be found the VIDEOS have to be downloaded and it is all organized by a small TEAM
  68. 68. OUR RESPONSIBILITY FOR THE DIGITAL HERITAGE
  69. 69. LOTS OF COMPANY ARE AWARE OF THEIR HISTORY AND HAVE INVESTED MORE OR LESS MONEY INTO THE DIGITALIZATION OF GLASS SLIDES, 35MM FILMS, POSTERS, PAINTINGS ETC.
  70. 70. WHAT HAPPENS WITH THE DIGITAL TREASURES? IF YOU DON‘T PUT THEM ONTO A PLATFORM NOBODY WILL BE ABLE TO SEE OR USE OR SELL YOUR TREASURES.
  71. 71. THAT‘S WHY I RECOMMAND TO INSTALL A D-A-M SYSTEM FIRST AND USE THE PLATFORM TO RUN THE PROJECT OF SCANNING, TRANSFERRING AND ARCHIVING HISTORIC MEDIA.
  72. 72. HISTORIC MATERIAL WILL PROMOTE YOUR COMPANY AND YOUR PRODUCTS. COMMERCIALS DOCUMENTARIES PEOPLE STORIES PRODUCT STORIES LOCATIONS HISTORIC TESTIMONIALS
  73. 73. HOT STUFF FOR KNOPP & CO SOCIAL MEDIA YOUTUBE WEBSITE TRADE FAIR ANIVERSARIES GLOSSY COMPANY BOOK ETC. ETC.
  74. 74. ARE YOU FIT FOR THE FUTURE?
  75. 75. THIS IS JUST THE BEGINNNING OF A DIGITAL REVOLUTION. CONTENT WILL FOLLOW PEOPLE
  76. 76. THIS IS JUST THE BEGINNNING OF A DIGITAL REVOLUTION. SOCIAL PLATFORMS SHAPE OUR RELATIONSHIPS
  77. 77. THIS IS JUST THE BEGINNNING OF A DIGITAL REVOLUTION. NOBODY WANTS TO SPEND TIME ON COMPLICATED IT-SYSTEMS
  78. 78. START NOW. IT IS THERE. THE EARLIER THE BETTER.
  79. 79. THINK LOCAL ACT DIGITAL
  80. 80. THANK YOU
  81. 81. © Sebastian Lentz 2013 Enjoy SEAL DAYS @ HENKEL.

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