Datamining in business

2. Helps to understand a huge amount of
data, and these can be used to draw
conclusions to contribute to the
improvement and growth of companies.

3. Its main purpose is to
explore, through the use of
different techniques and
technologies, huge
databases automatically
with the aim of finding
repetitive patterns, trends
or rules that explain the
behavior of the data that
has been collected over
time.
WHAT’S YOUR
AIM?

4. PROCES
S
Determination
of the objectives
Processing of data
Determination of
the model
Analysis of the
results

5. Determination
of the objectives
The user determines
what goals he wants to
achieve thanks to the
use of Data Mining.
Selection, cleaning,
enrichment, reduction
and transformation of
the database.
Processing of
data

6. Determination
of the model
First, a statistical
analysis of the data
must be made and
then a graphic
visualization of the
data.
Analysis of the
results
In this step you
should check if the
results obtained are
consistent.