The document proposes an eBook as a Service (eBaaS) model called personalization ePublishing. It would empower professors to personalize eBook content for students with their own materials like text, video, audio and custom tables of contents. Publishers could offer a direct sales channel for personalized eBooks on multiple platforms while differentiating digital content with adaptive learning layers. Metrics on eBook usage would help drive future content investment. The eBaaS model aims to build sustainable revenue streams through both print and digital channels.

1. Building up new business models around digital content in
the education and corporate training market.
EBOOK AS A SERVICE MODEL (eBaaS)
sebastien.dubuis@publiwide.com
www.publiwide.com
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2.  Empower professors to personalize and adapt the
teaching materials
 Reinforce professors’ role and influence in your sales
efforts
 Build different complimentary business models in
particular for digital content
 Make your textbook interactive and rich
 Reach out across all computer platform, online-offline
 Comply to publishing formats like EPUB 3
 Mitigate the negative impact of the photocopying and
second-hand business
The Problems – The Challenges

3. Platform eBook Personalization (ePublishare)
AUDIENCE
Print Distribution
Publisher
Printed
Books
RMDB
Database of
reference
materials
EPUB
Distribution of regular EPUB via aggregators
EPUB
distribution
Printed
Books
Platform eBook ReEngineering:
Online editor connected to the RDB
empowering instructors, educators to
publish their own material, workbooks
RMDB
ePub
PERSO-
2
ePub
PERSO-
1
ePub
PERSO-
x
ePub
PERSO-
3
What is the eBaaS model proposed by PW?
Personalized and reengineered eBook delivery. Direct
delivery to the audience.

4. Personalizing eBooks: Adaptive layers
 Edited by
instructors,
professors
 Available
within the
eBook
 Text, video,
audio
comments,
custom TOC

5. Personalizing eBooks: Adaptive layers (2)

6. Demo of eBook Personalization

7. Reengineering eBooks
 Simple intuitive EPUB editor. Multimedia, entry-level quiz
editor
 Connected to an indexed database of content sourced by
the publisher
 EPUB 3 output

8. Demo of eBook Reengineering

9.  Build a long term successful revenue model: direct
sales channel.
 Differentiate the print offering from the digital
offering, yet aggregating revenues from both of
channels
 Building new business models with professors,
schools
 Driving future content investment based on metrics
Added value propositions the eBaaS

10. Direct Sales ChannelPublisherPWeDelivery
Offline, Apps

11. Differentiate the Digital Offering
Adaptive Learning Layers

12. Publisher
 Licensing
content
 Licensing
toolset
 Licensing
delivery
platform for
open access
content or
paid content
 Selling
reference
eBooks
Building New Business Models

13. Driving Investment Based on Metrics
 # daily logins, # of notes, titles of most
opened eBooks, …
 Analysis of behaviours

14. The eDelivery Workflow
EPUB
server
Epublishare
platform
Personalisation
layer
Publisher’s web
shop
• Select eBook
• Purchase eBook
• Select professor’s
customisation
Publisher’
s user
DB

15. Publiwide: Expertise and Technology

16. Thank you for your attention!
We are at stand D8
Publiwide Ltd
Passage du Cardinal 1
CH-1700 Fribourg
sebastien.dubuis@publiwide.com
16/10/2015