Websites for Humans: Holistic SEO in 2022 by Kavi Kardos, Director of SEO | SIC 2022
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users. In this session, you'll learn: + How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy + How to tell whether your SEO agency is worth the price tag + How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective" Kavi Kardos Corporate Finance Institute / Director of SEO
