Keith Frankel, HubSpot Escape the Cave: Rethinking What Makes a Great Creative Presented at the Seattle Interactive Conference 2013 As Creatives, our jobs often focus on the experiences of our users. Yet it is our own personal experiences that provide us with the fuel we need for our creative fires. In this session, Keith contends that – more so than anything else – it is actually those personal experiences outside of the creative space that empower us to produce truly unique and memorable work.

2. Keith Frankel
Head of Creative & Design
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17. 1
2
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The basic unit of
philosophy is argument.
All arguments are made up
of premises and
conclusions.

18. Premise 1
Premise 2
Conclusion
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19. I saw the movie Gravity.
If I saw the movie Gravity, then I
had a heart attack in the theater.
I had a heart attack in the
theater.
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20. All Republican senators are US citizens.
All Democratic senators are US citizens.
Therefore, all Republican senators
are Democratic senators.
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21. All men are mortal.
Keith is a man.
Therefore, Keith is mortal.
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32. Execution
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Conceptualization

33. “
Let us suppose the mind to be… without
any ideas. How comes it to be
furnished?... I answer, in one word, from
experience.”
- John Locke

35. “
A hundred years ago, the Wright
brothers could build an airplane all by
themselves. Now, Boeing needs
hundreds of engineers just to design
- Ben Jones,
Professor, Northwestern
engines.”

37. 1
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Relish Disagreement

38. 2
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Always Be Objective

40. 3
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Force Yourself to Interact
with the Unfamiliar

41. Thank you.
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42. @theKeithF
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