View the #DF14 #Dreamforce14 presentation given by Danny Sullivan (@DannySullivan) Founding Editor & Chief Content officer of http://SearchEngineLand.com & http://marketingland.com
4. Some Early History Of Direct Answers
๏ช AltaVista Shortcuts: In 2002, provided links to
weather, stock quotes and more
๏ช Yahoo Shortcuts: In 2003, similar to AltaVista with
weather, quotes, more
๏ช Google: In 2005, added weather then โGoogle Q&Aโ
with fast facts on celebrities, planets, movies and more
Historic & current examples drawn from Google Direct Answers,
Search Engine Landโs archive of stories on the topic...
@dannysullivan
40. Sourcing The Sources
๏ช Some answers done through partnerships; menus, for example,
from third-party provider
๏ช Others are just because facts is facts, says Googleโฆ
When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph,
Search Engine Land, Sept. 2014
@dannysullivan
42. Stone Temple Study: Links Are Often Provided
@dannysullivan
The Great Knowledge
Box Showdown: Google
Now vs. Siri vs. Cortana,
Stone Temple Consulting
43. But Time At Google Itself Is Up
Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites
MediaPost, Sept. 2014
@dannysullivan
44. Not All Steps Provided
@dannysullivan
The Great Knowledge
Box Showdown: Google
Now vs. Siri vs. Cortana,
Stone Temple Consulting
45. Google Mines Answers From Others, Then Stores Them
More Google Answer Boxes, with Bonus Experiment!
Moz, Oct. 2014
@dannysullivan
51. @dannysullivan
You Know
Nothing,
Google!
Photo of Ygritte from HBO โ
Watch Game Of Thrones!
52. Reasons To Relax
๏ช Google isnโt perfect, canโt turn everything into direct answers
๏ช Direct answers still small, single percentage amount of
searches
๏ช Many searches are complex in nature or multi-session
๏ช Publishers arenโt reporting major traffic drops
๏ช But stay tuned -- concerns remain & people are watching to see
if Google maintains search engine โbalancing act,โ especially if
the Knowledge Vault really does come
@dannysullivan
53. Things To Do
๏ช Donโt like? Nosnippets tag is about the only option
๏ช Want? Put more information in tables for structured snippets
๏ช As always, be the essential answer Google avoid pointing to
๏ช And keep on SEOing, our Periodic Table Of SEO is a good start
@dannysullivan