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SEARCH Y - Kelvin Newman - Three practical (and inventive) ways of pinching keyword insight from your competitors
1. Kelvin Newman
Founder - BrightonSEO
@kelvinnewman
http://www.slideshare.net/kelvinnewman
Three practical (and
inventive) ways of
pinching keyword insight
from your competitors
2. Kelvin Newman
Founder - BrightonSEO
@kelvinnewman
http://www.slideshare.net/kelvinnewman
Three practical (and
inventive) ways of
pinching keyword insight
from your competitors
37. The output will be similar
but the subtle differences have value
Original Mashed Up New Version
You can always tell who hasn’t insulated
their loft space because of the pigeons
and seagulls sitting on their roof,
enjoying all the warmth coming up from
the house below.
Heat rises, and those wily birds are
quick to take advantage.
You can always tell who has not isolated
your loft space because of the pigeons
and gulls sitting on your roof, enjoying all
the heat that comes from the house
below.
The heat is increasing, and these
intelligent birds are quick to take
advantage of it.
@kelvinnewman
58. The curse of knowledge is
a cognitive bias that occurs when
an individual, communicating with
other individuals, unknowingly
assumes that the others have the
background to understand
@kelvinnewman
59. @kelvinnewman
To do better SEO, often you don’t
need to reinvent the wheel, just do
a few things a little better than you
used to