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By Sean Furgiuele APPLE INC.

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<ul><ul><li>What is Apple? </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Purpose </li></ul></ul><ul><ul><li>Apple.com </li></ul></ul><ul><ul><li>Use of Products </li></ul></ul><ul><ul><li>Incorporation of Web 2.0 </li></ul></ul><ul><ul><li>Competitors </li></ul></ul><ul><ul><li>Public Opinion </li></ul></ul><ul><ul><li> Pros and Cons </li></ul></ul>

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<ul><ul><li>Apple Inc. is a technology company that produces high end consumer and professional products and services. Based out of Cupertino California, they are world renowned for their product quality and usability. </li></ul></ul>

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<ul><ul><li>Founded April 1st 1976 by Steve Jobs Steve Wozniac and Ronald Wayne </li></ul></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> Wayne Sold back his share for $800 </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>First product was the Apple 1 designed and hand built by Wozniac </li></ul><ul><li> 1 MHz cpu </li></ul><ul><li> up to 48 kb of memory </li></ul><ul><li> </li></ul>

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<ul><li>In 1985 Steve Jobs left the company and due to a power struggle with CEO Jon Sculley and founded neXT computer </li></ul><ul><li>In 1996 Apple bought neXT computer and Steve Jobs was named CEO. He brought the company back from almost being bankrupt </li></ul><ul><li>Under Jobs, Apple released many successful products like the iPod, iPhone and MacBook Pro line. </li></ul>

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<ul><li>Apple's purpose is to give users access to the tools they need to manage their digital life and create content that is professional and of the highest quality </li></ul>

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<ul><li>Apple.com provides product information, customer support and PR information in an easily accessible layout. </li></ul><ul><li>It has all the latest information about all Apple products and allows consumers to discover, learn about, and buy products strait from the site </li></ul><ul><li>http://www.apple.com/ </li></ul>

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<ul><ul><li> Macs are becoming increasingly popular with college students, probably because people entering colleges now grew up with iPods and have become attached to the polish of Apple products </li></ul></ul><ul><ul><li> Apple software is excellent for consumers to manage their digital life. Photos, documents, music, e-mail act. </li></ul></ul><ul><ul><li> Macs are used in some business settings such as film production, but most large enterprises use Windows and Microsoft services to run their companies </li></ul></ul><ul><ul><li>iPads are being used in educational settings for textbooks and notes, and are also being used to help people with disabilities and seiner citizens </li></ul></ul>

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<ul><li>Apple provides many products and services that empower users to create content for the Web 2.0 world </li></ul><ul><ul><li>iCloud </li></ul></ul><ul><ul><ul><li>Seamlessly syncs a users content across all their devices with virtually no management </li></ul></ul></ul>

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<ul><li>Final Cut Pro </li></ul><ul><ul><li>Final Cut is used professionally in Hollywood and by many popular YouTube channels such as sxephil and iJustine </li></ul></ul>

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<ul><ul><li>Apple has a lot of competition in their industries. Their biggest competitors are probably Microsoft and Google along the partners of those two companies. </li></ul></ul><ul><ul><ul><li>Windows </li></ul></ul></ul><ul><ul><ul><ul><li>Microsoft’s desktop OS is still dominant in the market even though Macs are gaining users. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Microsoft licenses Windows to hardware manufacturers like Asus and Samsung so they can have many more computers across a wider price range </li></ul></ul></ul></ul>

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<ul><li>Android </li></ul><ul><ul><li>Google’s smartphone OS recently surpassed iOS in market share </li></ul></ul><ul><ul><li>Like Microsoft, Google licenses Android to other manufacturers and so they have a wide variety of phones </li></ul></ul><ul><ul><li>Many new Android phones are seen as equal or better than the iPhone such as the Galaxy Nexus or Droid RAZR. </li></ul></ul>

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<ul><li>Amazon Kindle Fire </li></ul><ul><ul><li>The Kindle Fire is a $200 tablet that integrates with Amazon services like instant video and books </li></ul></ul><ul><ul><li>Amazon figures the low price will justify the lack of features the Fire has compared to the iPad </li></ul></ul>

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<ul><li>Over the years, Apple has built a very loyal fan base </li></ul><ul><li>Most people think their products are pricy but well designed and easy to use </li></ul><ul><li>Fanboy </li></ul>

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<ul><li>When the iPhone 4 was released users noticed signal drop when they gripped the phone in their left hand </li></ul><ul><li>Apple initially responded very little to complaints and later held a press conference downplaying the problem the issue as a minor problem </li></ul><ul><li>Steve Jobs himself responded to one complaint, &quot;Non issue. Just avoid holding it in that way.&quot; </li></ul>

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<ul><li>Apple products are very easy and intuitive to use. Three year olds to ninety year olds can use iPads </li></ul><ul><li>The ecosystem that connects all Apple products integrates seamlessly and makes sharing content between devices easy </li></ul><ul><li>All Apple products are extremely well built and beautiful </li></ul>

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<ul><li>Some of Apple’s products are expensive </li></ul><ul><li>The closed ecosystem of Apple products doesn’t integrate well with other systems like Windows </li></ul><ul><li>The simplicity of iOS and OSX doesn’t give the user a lot of customization opportunities </li></ul>