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Marketing for Startups

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Why is marketing a startup different from marketing any other business? When should you start the marketing process? "Always be Marketing" is the mantra of Sean Clark as part of his advice to startups as they give birth to their next bright idea.

Watch the talk in full here: https://www.facebook.com/SyncNorwich/videos/1396916690374706/

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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Marketing for Startups

  1. 1. Marketing Your Startup Sean Clark @SeanClark
  2. 2. WHAT’S DIFFERENTABOUT MARKETINGASTARTUP?
  3. 3. SOMETHING TO REMEMBER! @SeanClark
  4. 4. BECOME THE EXPERT
  5. 5. WHERE DO YOU FOCUS YOUR EFFORT? @SeanClark
  6. 6. BULLSEYE @SeanClark
  7. 7. READ MORE
  8. 8. LEARN TO WRITE
  9. 9. TESTING, TESTING…1, 2,3
  10. 10. I HATE…
  11. 11. TAKING TO THE STAGE
  12. 12. FAIL FAST @SeanClark
  13. 13. PIVOTING @SeanClark
  14. 14. ALWAYS BE MARKETING @SeanClark
  15. 15. OVER 40 ‘FREE’ MARKETING IDEAS FOR YOUR STARTUP
  16. 16. 1. Podcasts 2. Curate content through Twitter 3. Build a community in a Facebook Group 4. Use Instagram to visualise your offer 5. Help others by sharing their content on social media 6. YouTube video masterclasses or tutorials 7. Blogging 8. Take an active role on Reddit 9. Give talks 10. Networking events 11. Comment on other people’s blogs - ensure input is meaningful and relevant 12. Create & share infographics 13. Connect on LinkedIn 14. Recycle Old Content- Reshare old articles/posts with new graphics and edited titles and wording 15. Have competitions or giveaways - choose the prize to suit your budget (such as free/discounted products or services) 16. Partner with other brands 17. Apply for awards & competitions - winning will get your name noticed! 18. Email newsletters 19. Hand out business cards whenever possible 20. Claim your business on review sites and Google My Business 21. Create press releases (and circulate them!) 22. Place posters/ stickers around the streets (e.g. in bus stops) 23. Talk to local media about your company & what it is trying to do, they may offer coverage 24. Attend business/trade fairs 25. Brand your car with magnets or vehicle graphics 26. Sponsor charity events 27. Perfect your email signature (include your logo and tagline) 28. Offer a rewards program 29. Donate prizes (such as free or discounted products/services) to fundraising competitions 30. Hold webinars - better than talks as people from all over can participate 31. Hold ‘pop up events’ at other businesses in the area (such as here) 32. Join business organisations - simply being on their list exposes your brand name 33. Send promotions with invoices, such as ‘refer a friend’ offers 34. Leave business cards and leaflets with local businesses with waiting areas 35. Feature other businesses on your social media & website and they may return the favour 36. Release an eBook (even if it is short) 37. Build a referral network 38. Send handwritten holiday/birthday/ thank you cards to existing clients 39. Encourage clients to leave reviews (wherever is relevant, including your own website, on TripAdvisor etc.) 40. Answer questions that are related to your products/services on forums- people will notice your name and your expertise 41. Offer free consultations 42. Reduce response time to customer queries. This builds up your reputation and faster responses will help avoid losing business to competitors 43. Allow your business space/office to be used for events- people will get to experience the environment you work in 44. Try some Guerrilla marketing- put your logo or company tag line wherever you can get it ( make sure it’s legal) 45. Take advantage of Google and Facebook’s free ad credits and vouchers 46. Exceed customer expectations- they will talk about this and recommend you to others 47. Create Hashtags for your social media accounts and encourage clients to use them ClickAndConvert.co/stitcher or ClickAndConvert.co/itunes @SeanClark

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