Creating Great Social Media Content
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The document discusses social media, memes, and creating content for social platforms. It covers how memes spread virally and get made based on cultural trends. Key concepts explained include how social media facilitates interactions between users, how content spreads based on theories of influential spreaders versus casual spread, and types of content that typically goes viral. Guidelines are provided for creating effective social content.
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Creating Great Social Media Content
- 1. 1 September 23, 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 2. 1 Pow! Wow! Yowza! Awwwwwwww.... Social Media, Memes, and the Joys Creating Social Content September 23, 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 3. 2 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 4. 3 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 5. 4 The 7 Trends Changing Everything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 6. 5 The consumer is in control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 7. 6 Atoms to Bits 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 8. 7 Real-time to My time “Mommy, why can’t I pause the TV?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 9. 8 The end of centralization 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 10. 9 The future is always on 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 11. 10 The end of the desktop 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 12. 11 Welcom e to the global convers ation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 13. Prospect Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 14. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 15. 14 brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 16. 14 company brand consumers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 17. 15 “Guerilla Marketing” for GoldenPalace.com for Forgetting Sarah Marshall for Aqua Teen Hunger Force 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 18. 16 Ads Everywhere... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 19. 17 Toyota: “YourOtherYou” Campaign “Prank Marketing” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 20. 18 “Undercover Marketing” for Blackberry “Cigarette Fairy” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 21. 19 “Mobile Marketing” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 22. 20 (but recent research indicates only 15% of “viral” media passed on) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 23. 21 What is “social media” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 24. 22 Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 25. 23 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 26. 24 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 27. 24 “mass media” Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 28. 25 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 29. 26 social media Participant or data n rm atio info Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 30. 27 Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 31. 28 Social Media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 32. 29 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 33. 30 How memes get made 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 34. 31 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 35. 32 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 36. 33 Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 37. 34 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 38. 35 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 39. 36 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 40. 37 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 41. 38 “The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 42. 39 One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 43. 40 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 44. 41 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 45. 42 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 46. 42 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 47. 43 Creating For Social Media 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 48. 44 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 49. 45 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 50. 46 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 51. 47 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 52. 48 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 53. 49 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 54. 50 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 55. 51 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 56. 52 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 57. 53 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 58. 54 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 59. 55 Archetypes of great social content ๏ Surprise ๏ Sex ๏ Destruction ๏ Musical ๏ Fantastic ๏ Connection ๏ Self-awareness ๏ Behind the scenes ๏ Spectacle ๏ Cute/Kind 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 60. 56 The Communications Ecosystem 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 61. 57 Carton’s Law: What Works Best Online is What Can Only Work Online 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 62. 58 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 63. 59 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 64. 60 Carton’s Law 2: Technology Changes Quickly, People Change Slowly 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 65. 61 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 66. 62 Carton’s Law 3: Brands are collaborations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 67. 63 Carton’s Law 4: People Don’t Interact With “Technology”, People Interact With People 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 68. 64 Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Hinweis der Redaktion
- This is the day that the US went off the Gold Standard. It’s essentially the day that the world became an information economy, an economy based on data rather than stuff. All of a sudden money went from representing a physical-world commodity to representing what we said (and/or agreed) it represented. Everything that’s happening right now-- from the economy to the internet-- is a direct line on the vector of this change.