Watch the video of this talk here: http://ow.ly/DJHfE
Other SDGC14 talks (videos, slide-decks, sketch-notes etc.): http://ow.ly/DJvLJ
Nathan Shedroff from California College of the Arts
All value only emerges in the context of a relationship and the best value lies beyond the qualitative kinds taught to businesspeople (like price and performance). The opportunity to create the most and best value, over the long term, requires us to understand qualitative issues that drive decisions, meaning, and satisfaction. In this way, service design can strategically drive value in businesses (and even NGOs).