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« Scan » de l’expérience Lego design by me<br />Waouh !<br />Trop beau !<br />Déjà ?!<br />Bien vu !<br />Respect !<br />S...
Lego design by me crée la surprise positive par le choc de sa proposition : rêver, créer, se faire produire sa boite de Le...
Lego design by me : hypersatisfactiondes attentes d’usage / reconfiguration du système d’attente<br />J’achète et je reçoi...
Lego design by me : un univers parfaitement désigné<br />Trop beau !<br />
Une expérience participative et communautaire qui mobilise les fans <br />Une relation participative entretenue par l’appa...
Une expérience futuriste à la pointe des possibilités technologique<br />Déjà ?!<br />Un logiciel (4 eme version)<br />opt...
Une expérience responsable : dimension éducative et sécurité de l’enfant<br />Respect !<br />
Une expérience gratuite de création, la boite créée est achetable au prix des briques qui la compose ( ce qui revient plus...
L’expérience Lego Design By Me est construite en cohérence avec le projet de Lego  « create and share » et imprégnée de la...
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Lego Design by Me : l'expérience de la personnalisation

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Une analyse de l'expérience marquante offerte par la marque Lego en offrant de concevoir sa boite "Design By Me"

Veröffentlicht in: Business
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Lego Design by Me : l'expérience de la personnalisation

  1. 1. « Scan » de l’expérience Lego design by me<br />Waouh !<br />Trop beau !<br />Déjà ?!<br />Bien vu !<br />Respect !<br />Sympa !<br />Je prends !<br />
  2. 2. Lego design by me crée la surprise positive par le choc de sa proposition : rêver, créer, se faire produire sa boite de Lego<br />Waouh !<br />
  3. 3. Lego design by me : hypersatisfactiondes attentes d’usage / reconfiguration du système d’attente<br />J’achète et je reçois<br />Je conçois<br />Je joue ou j’expose<br />et je suis valorisé<br />J’offre un cadeau unique<br />Bien vu !<br />
  4. 4. Lego design by me : un univers parfaitement désigné<br />Trop beau !<br />
  5. 5. Une expérience participative et communautaire qui mobilise les fans <br />Une relation participative entretenue par l’appartenance à une communauté : possibilité de présenter son projet, de créer sa page d’échanger …<br />Sympa !<br />
  6. 6. Une expérience futuriste à la pointe des possibilités technologique<br />Déjà ?!<br />Un logiciel (4 eme version)<br />optimisée pour Mac et PC<br />pour concevoir son jeu<br />
  7. 7. Une expérience responsable : dimension éducative et sécurité de l’enfant<br />Respect !<br />
  8. 8. Une expérience gratuite de création, la boite créée est achetable au prix des briques qui la compose ( ce qui revient plus cher qu’une boite « normale » mais la création d’une œuvre personnelle est un bénéfice psychologique très puissant)<br />Logiciel gratuit<br />Le produit est 8 ème au hit parade des produits vendus on-line par Lego<br />Je prends !<br />
  9. 9. L’expérience Lego Design By Me est construite en cohérence avec le projet de Lego « create and share » et imprégnée de la marque<br />Waouh !<br />Trop beau !<br />COHÉRENCE<br />Déjà ?!<br />Bien vu !<br />CONNIVENCE<br />Respect !<br />On retrouve la mission de marque : development of creativity through playing and learning<br />Sympa !<br />Je prends !<br />

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