course materials

1. Step 1: Review the APA basic outline format
(https://examples.yourdictionary.com
Step 1: Review the APA basic outline format (https://examples.yourdictionary.com/apa-
outline-format-examples.html).And, an example of its use (attached).Step 2: Create an
outline of your business plan using the attached business plan essay.The outline will be a
set of sections/headings (and sub-headings) that identify the important elements of the
business plan.Note that you will also provide supporting detail in Step 3.OUTLINE
SECTIONS:1-Executive summaryA one-page summary of your whole plan, typically written
after the rest of the plan is completed.2-Company descriiptionIncluding the basic business
model that your company will use as well as your business’ vision and mission
statement.Also include the organizational structure of your business and why your chosen
structure will support operations in a foreign country.3-Market analysisThe rationale for
choosing your target market includes estimated market size in the foreign country as well
as your target markets within that country.Also include a competitive analysis of your
industry to address competitors’ strengths and weaknesses.Also include an analysis of
cultural, legal, and political factors that will impact your launch.4-ProductsAn explanation of
what you will sell and the most important features of your products.The rationale for your
product choice.While an actual launch would include a more extensive explanation, you are
only required to briefly cover your product for this assignment. If your product is fictitious,
please make that clear in your work.5-Marketing planYour product launch strategy includes
competitive strategy, entry decisions, and intended mode of entry.A comparison of the
differences and similarities between your domestic market and launch market and how the
differences support or challenge your strategy.How you intend to get the word out about
your business, and what strategic decisions you’ve made about things like your pricing
strategy.Discuss any cultural implications associated with your marketing plan.6-Logistics
and operations planEverything that needs to happen to turn your raw materials into
products and get them into the hands of your customers including where your product will
be manufactured.Identify some of the differences between domestic and global logistics and
supply chain management issues that will impact your project.7-Financial planFinancial
management considerations include government policies, and economic considerations for
the launch, including foreign currencies, tariffs, and overall foreign market exchange
considerations (unemployment, disposable income, etc.).8-Cash Flow statement (to be
created in a spreadsheet and pasted into Final Business Plan)Itemize your expected

2. expenses and income over an initial 5-year launch period. Create your own numbers but
ensure they are realistic.9-Write a Conclusion……that summarizes your plan and seeks
approval from management to move forward.Step 3: Populate your outline with supporting
detailsPer the Step 1 example, your outline should be more than just heading and sub-
headings; it should include supporting detail. These details are found in the attached
written plan.For each sub-heading, you should provide at least two supporting details
(points).Each detail should be written concisely yet clearly, so readers understand the
point.Complete sentences are acceptable but not required. Paragraphs provide too much
information and should NOT be included.Be sure to include all references from the essay.