Slides from the Nokia Ovi Store Developers Event presentations that took place on 17th November 2009 in Leeds

1. Nokia Ovi Store Developers Event

2. Nokia Ovi Store Developers Event

3. Nokia Ovi Store Developers Event
#synokia

4. Agenda
17:30 Registration and coffee
18:00 Developing for Ovi store
18:45 Market overview and opportunities with Nokia UK
18:15 Break
18:30 Calling All Innovators UK and developer feedback
18:45 Nokia platforms and technology overview
19:30 End of the event and networking
4 © 2009 Nokia

5. Ovi Store & Forum Nokia
Benjamin Roszczewski
Forum Nokia EMEA
5 © 2009 Nokia

6. Event takeaways
• Forum Nokia and what you
can expect of us
• Ovi Store and monetizing
opportunities it offers
• Apps and content we are
after in the UK
6 © 2009 Nokia

7. Event takeaways
• Apps and content - what
consumers want
• Forum Nokia and how we can
help you
• Ovi Store and monetizing
opportunities it offers
7 © 2009 Nokia

8. A fair tradeoff – we want your input
• Three issues that you believe
need to be fixed/changed
• 1?
• 2?
• 3?
• We’ll do it together during
Calling All Innovators session
• Status update when we meet
again
8 © 2009 Nokia

9. Forum Nokia
overview
9 © 2009 Nokia

10. What is Forum Nokia?
Forum Nokia accelerates the development
and delivery of 3rd party applications and
services on Nokia devices.
Forum Nokia provides developers with
technical support.
Forum Nokia creates business
opportunities for mobile developers.
10 © 2009 Nokia

11. Forum Nokia Developer Community
4.3 million
forum.nokia.com members
1.5 million
unique site visits per month
5.5 million
page views per month
11 © 2009 Nokia

12. Forum Nokia business opportunities
Ovi Store
Pre-Load
Operators
Content
Aggregators
12 © 2009 Nokia

13. N97 case study – preload
UK OVI Store
Regional/Country
Variants
Global Vanilla France
US
China
India
13 © 2009 Nokia

14. Ovi Store in brief
14 © 2009 Nokia

15. What is Ovi Store?
• One Stop shop for fresh new mobile content
• Delivers personally relevant content to each
consumer
• Applications
• Games
• Videos
• Podcasts, Ringtones and more
• Lets content providers monetize assets by
reaching hundreds of millions of users
• Content available by category, device and
market
15 © 2009 Nokia

16. Ovi Store – back to basics
• Supported by 100 separate device models
• Active users from over 180 coutries
• Developers from 65 countries
• More than 20 markets will have local content,
language & mobile billing by the end of Q1 2010
• Over 7000 items for most popular devices
• Approving 500 content items a week
• Ovi Store will ship embedded on most
compatible Nokia devices from Q4 2009
16 © 2009 Nokia

17. Registration and Content Input
• To publish on Ovi Store, register
at http://publish.ovi.com.
Registration validation normally
within 48 hours
• Content input on Ovi Store is
done through a self-service
content intake portal
• Published content is available for
download and consumption on
Nokia devices worldwide
17 © 2009 Nokia

18. Content Publishing Flow
Content partner Content
Add new Add QA Content
Registration promotion
Content items Metadata process published
& Validation and sales
Payment Reporting
18 © 2009 Nokia

19. Brief summary
• Forum Nokia – a worldwide
developer community
• Ovi Store – a worldwide
distribution channel
19 © 2009 Nokia

20. Thank you
20 © 2009 Nokia

21. Ovi Store
Content for everyone

22. How consumers are responding
• Monthly user growth is running at 50% with
downloads up at 70% on September
• On average, each registered user has downloaded at
least (8) items from the store.
• Redownload now available & Search is much
improved.
• Top 10 Ovi Store Markets by performance in
alphabetic order: Egypt, Germany, India, Indonesia,
Italy, Spain, Saudi Arabia, Thailand, Russia & UK
• In almost all of the top 10 Ovi Store countries, 5800
XpressMusic & N97 are nos 1 and 2 devices
• More than 5500 content items for our most popular
devices – not the comprehensive number of total
apps
• Shazam, the music identification was being
downloaded in 123 countries shortly after launch

23. Games
The games category
includes well-known titles &
franchises for both casual
and hard-core gamers
Publishers include Electronic
Arts, Gameloft, Glu, THQ,
Digital Chocolate, Eyesight,
Capcom and Konami

24. Social networks
Social networking applications are
growing in number and popularity

25. News and business
Business, technology, sports, Our business applications
and weather applications lets cover everything from a
people keep up to date with the simple calculator to a full
latest news & info Career Manager

26. Apps that are fun and useful, from big brands to
no brands…
• A common theme passing
through the new ecosystem of
apps is that they should be fun
and useful
• Whether you are big or small
just make sure you are relevant
and engaging
• No longer just the domain of big
brands, everybody can join in
and be heard
• Categories include social location
communications and social
networking, games, business and
productivity and just for fun

27. FACEBOOK BIRTHDAY
WHAT IS IT?
Taking a feed from Facebook, this
app will send you reminder to your
mobile two days before friend’s
birthdays, as well as sending out
customised Nokia birthday cards.
WHY IT’S GOOD
Easy to set up, this will become a
life-saving, fun way to keep in touch
with your friends

28. PETS LIKE YOU
WHAT IS IT?
Isn’t it freaky how people end up
looking like their pets? What animal
do you look like? Take a photo of
you, your mates, your mum and
upload to the app. Be scared silly
when your picture becomes a goat,
a kitten, even a panda. You’ll get a
Pets Like You portrait to keep.
WHY IT’S GOOD
Hilarious and highly viral – will be
shared and loved by many.

29. Company Confidential

30. NEWTON’S CRADLE
WHAT IS IT?
Classic executive toy on your
mobile. Swing the ball bearings and
watch the transfer of momentum
and energy from one end to the
other
WHY IT’S GOOD
As mesmerising as the original!
Gives the user social currency to
share with friends and impress
mates.

31. From Maps to Apps
Company Confidential

32. Context will drive this market
Context will increase relevancy,
filtering content and services to the
personal needs of consumers.
Context will connect the online and
the real world, bringing the web to
every person and place in town.
Shared context will connect people
in new and better ways, creating
new reasons to connect and
communicate.
Company Confidential

33. Towards a simplified offering

34. Building the open ecosystem
Two channels and platforms to build and distribute on..
Company Confidential

35. Towards Democratized Innovation

36. Using the Life Casting Feature

37. Investing in the future
Only a few companies will be able to
deliver a compelling context platform
and make the necessary investments to
build and run with global scale.
Nokia has made the investments to
build the most compelling contextual
platform for the ecosystem to leverage
and shape the future of the mobile
service industry together.

38. How we can help..
• Commercial leverage of the Forum Nokia organisation
• Market intelligence (e.g. which devices to concentrate on)
• Strip away barriers to development and publishing
• Unlock funding opportunities (OSPF)
and Calling All Innovators
• Help promote applications and content
• A communication channel and a
sounding board
• Continuous dialogue

39. Forum Nokia proudly presents:
Calling All
Innovators UK
24 September 2009
Company Confidential

40. What is it?
• A developer competition that challenges developers to create applications and
content that are
• Locally relevant for consumers living in the UK.
• On their way to, or could be made available in Ovi Store.
• Developers can submit applications in these categories:
Social location
Business and productivity
Communications and social networking
Games
Just for fun
• For anyone with some coding skills and an understanding of what the
consumers in the UK want to have in their Nokia devices.
Company Confidential

41. Why should I enter?
• The winners will receive cash and other valuable prizes
as well as publicity.
Grand Prize
• 20,000 GBP in cash.
• Paid travel and a ticket to a Nokia developer event in the
spring 2010.
• Nokia’s sponsorship to become an Ovi Store publisher to
get the winning application to Ovi Store.
• One-year membership in Forum Nokia Launchpad.
Other prizes
• 2,500 GBP in cash.
• Nokia’s sponsorship to become an Ovi Store publisher to
get the winning application to Ovi Store. Daily News from Thailand, with a
• One-year membership in Forum Nokia Launchpad. readership of 1,980,000, featured the
Calling All Innovators 2009 winners.
• In addition, the winning applications in all categories
will be reviewed by Nokia for possible preload on
future Nokia devices.
Company Confidential

42. How do I enter?
1. Go to www.callingallinnovators.com/uk.
2. Decide which category best fits your skills and interests.
3. Get the needed tools, documentation, and other support from
www.forum.nokia.com.
4. Create an application, a piece of content, or a widget that works on Nokia
mobile devices and is relevant to consumers based in the UK.
5. Submit your best work to the contest at www.callingallinnovators.com/uk
before the deadline at midnight (GMT) on 30 November 2009.
Company Confidential

43. What are you waiting for?
Get started now!
www.callingallinnovators.com/uk
Company Confidential

44. Ashley Bolser Agency
Ashley Bolser
Richard Carter
www.bolseragency.com

45. Ian Weston
Symsource Limited
Majinate Limited
ian.weston@majinate.com
Copyright ©2009 Majinate Limited 45

46. www.symsource.com
Copyright ©2009 Majinate Limited 46

47. Accredited Symbian Developer
www.majinate.com
Copyright ©2009 Majinate Limited 47