This document discusses personalization and recommendation engines. It explains the difference between explicit and implicit personalization, as well as first party and third party data. It also discusses challenges like data brokers collecting extensive personal data without user consent, and filter bubbles that isolate users. The document advocates for transparency, accountability, and giving users more control and influence over personalized experiences.
7. Is there anything
you can
recommend?
Recommendations based on data:
Time of Day, Day of Week, Taste, Mood,
Rental History, Feedback on past rentals,
Favourite Genres, Context of Watching,
New Releases…
21. Source: https://www.ftc.gov/system/files/documents/reports/data-brokers-call-transparency-accountability-report-federal-trade-commission-may-2014/140527databrokerreport.pdf
Problem #1 Brokers
Age
Religious Affiliation
Technology Interest
Expectant or New Parent
Gender
Political Affiliation
Social Media Usage
Real Property Attributes
Height
Household Income
Vehicle Ownership
New Mover/Renter/Owner
Weight
Net Worth
Credit Card Usage
Discount Shopper
Race
Marital Status
Vacation Habits
High-End Shopper
Ethnicity
Biker
Cholesterol Focus
Home Loan Type
Occupation
Presence of Children
Diabetes Interest
Investment Habits
Soon-to-be High School Graduates
School-aged Children
Smoker in Household
Gambling
Guns and Ammunition Purchases
Home Ownership Status
Buy Disability Insurance
Lenses or Contacts
Brand Medication Conscious
Stuff brokers know
37. Technology
Solution
It is our job to make sure
our designs are centered
around real human needs.
The three dimensions of digital experiences
38. „Welcome to UX,
I‘ll be your guide!“
Conformity to
Expectation
Orientation must be
maintained
Transparency
Where is the
service personalized?
Traceability
What is the basis?
Which data is used?
Controllabillity
Give influence and
control to the user.
Smartphone-Based Conversational Agents and Responses to Questions about Mental Health, Interpersonal Violence, and Physical Health
Adam S Miner, PsyD,1 Arnold Milstein, MD,1 Stephen Schueller, PhD,2 Roshini Hegde,4 Christina Mangurian, MD, MAS,3 and Eleni Linos, MD, DrPH4