The war against grey market, counterfeiting and theft of products never been so simple thanks to Authentica the first application that allow to “digitally sign” any consumable goods letting read the signature simply through the use of a smartphone by any consumer. Thanks to Authentica you can also trace any interaction between a single products and the consumer that is going to consume it opening the door to all the one to one marketing activities as well as generating al lot of date for CRM and BI application.

2. The war against counterfeiting never been so simple
thanks to Authentica the first mobile platform to
authenticate products simply through the use of a
smartphone.

3. The Market:
L’ anti-contraffazione
FASHION
MEDICINES AND COSMETICS
FOOD&BEVERAGE
HI-TECH
WATCH&JEWELS
TOYS
HANDMADE PRODUCTS
EVERY PRODUCTS THAT CA BE
COUNTERFEIT

4. The Market Size
105
mln
COUNTERFEIT PRODUCTS
23
mln
FASHION
21
mln
TOYS
38
mln
DRUGS AND COSMETIC
22
mln
45
60
mld
1300
0
21
mld
HI-TECH
ILLEGAL WEB
PLATFORM
POLICE ACTIVITY
GLOBAL VALUE ITALIAN
SOUNDING EU
WW ITALIAN SOUNDING
VALUE

5. What is Authentica
Authentica is a mobile app that makes it possible to certify the originality of a
product protecting consumer and producer.
CONSUMER
thanks to the
application
can verify the
authenticity
of the product
purchased
in real time.
MANUFACTURER
Authentica with you
adds a further
degree of protection
against counterfeiting

6. On what is Authentica
based
Authentica is based on Scratch&Screen a powerfull, scalable, reliable
Application Sever built to generate and manage unique Code .

7. On what is Authentica based
Consumer FE
AJAX content
Application server
Business FE
FSAL foreign systems abstraction layer
Consumer backend
Decoder
Strong
Auth
Business backend Layer
Field systems
Campaign mgmt
Reporting
Tenancy filters
Cordova
Data
adaptors
HA distributed engine
BI
CRM
Platform
Core Engine
Data Engine
●
memcached
●
noSQL DB
ERP
QA, Pdt trk
Generic SQL
Social Networks
Management backend
Denorm SQL/file
Management FE
System admin
Billing & accounting
©2012 Millone
©2012 Millone SRL -- All rights reserved
All rights reserved

8. On what is Authentica based
Consumer Front End Development
Multi-platform
●
Android
●
IOS
●
(WinPhone)
●
(BlackBerry)
●
...
Multi-lang/script/locale
●
en-US, en-GB, ...
●
fr-FR, ...
●
it-IT, …
●
de, es, pt, (ru, he)
●
...
Multi-version
●
SnS-branded standard
●
(multi)branded skinned std
●
(multi)branded custom
●
(multi)branded host app
●
...
Platform build tools
Build PreProcessor
Common
codebase
Platform
dependent
i18n / l10n
repository
Customer
specific
custom content
m-platf HTML
native libs
lang files (BMP)
m-platf JS
look & feel CSS
CLDR XML
std skin CSS
static content
static content
©2012 Millone SRL - All rights reserved

9. On what is Authentica based
Business Front End Data adaptors
BI
ERP
CRM
Business Objects
SAP ERP
SugarCRM
Pentaho
MS Dynamics NAV
SalesForce.com
MS Reporting svcs
MS Dynamics AX
MS Dynamics CRM
Sage
SAP CRM
ACT!
SQL
Spreadsheet
File
Oracle DB
MS Excel
CSV
DB2
oo.o Calc
XML
MS SQL Server
MySQL
PostgreSQL
©2012 Millone SRL - All rights reserved

10. The Full Authentica
Process
ATHENTICA WORK IN A COMPLETE PROCESS: IT STARTS FROM THE
PRODUCER OF THE CONSUMABLE GOODS THAT RECEIVE THE
UNIQUE CODE FROM SCRATCH&SCREEN, TROUGHT THE PRINTER
SERVICES AND FINISH WITH THE CONSUMERS THAT AUTHENTICATE
THE PRODUCTS RECIVING ALL THE INFO ABOUT THE PRODUCT
We generate
the unique code
and we will
manage the
requests of
authentication
coming from
consumers
We deliver the
unique code in
a secure way to
be printed
Unique code
are printed on
the products
and the
products
shipped around
the world
With their
SmartPhone
consumers can
authenticate
the products
getting all the
info about the
products

11. The succesfull points
The succesfull point for Authentica are:
- You do not give the consumer the idea your products
can be counterfeit
- You tell the consumer you use the code to provide
additional information
- In fact as soon as the consumer read the code you
can get easily the following info:
- The full details of the bottle opened
- When
- Where
- By whom and you can start you direct
communication
- And in case the consumer is reading a fake code
you can get alerted

12. How it Works
STEP 1
THE QR CODE IS
CAPTURED
BY THE
MOBILE APP

13. How it Works
STEP 2
AUTHENTICA SENDS
THE INFORMATION TO
SCRATCH&SCREEN
APPLICATION SERVER

14. How it Works
STEP 3
AUTHENTICA SHOWS
CONSUMER
THE RESULT OF THE
VERIFICATION WITH
INFORMATION FOR
THE CONSUMER AND
THE GUARANTEE FOR
THE PRODUCER THE
PRODUCTS IS
AUTHENTIC

15. How it Works
AND IF ... THE PRODUCT WAS NOT
AUTHENTIC?
The customer does not have any feeling but
we can report the person and the place where
the fake wine has been consumed and we
can escalate the problem.
STEP 2
Authentica will immediately send a notice to
the producer.

16. How it Works
With Authentica you will have list of
products authenticated.
You can share with your friends the list
and your experience or report the products
Counterfeit using the major social network.

17. Authentica – Fight the «Grey Markets»?
The solution can also trace every
single bottle after bottling to
consumption. This becomes the
fundamental weapon to fight
against 'gray markets'. Rather than
having a few inspectors, the
reliability of which you can never
be 100% sure, we will have
thousands and thousands of
consumers that will tell us where
the products are consumed with
geographical precision and then
we can certainly identify products
that were consumed in countries
other than those where they were
sold.

18. And communication
instrument with customers
Authentica in addition of being a reliable
technology to verify the originality of the
products and to protect the originality of
the brands, it can also become, for
companies wishing to do so, a powerful
and innovative marketing tool: in fact,
the medium allows the opening a direct
communication channel with the end
user.
The consumer will then receive updates,
make known its views, socialize his
experiences, participate in contests and
collected points.

19. And a powerful marketing
tool
With Authentica the customer can easily
add information about the products, giving
to the consumer an innovative service and
quality.
You will know when a customer have
drunk a bottle, where the bottle have been
was drunk, by whom, and maybe even
with such friends, thanks to the integration
with social networks. All data collected can
be easily integrated with a CRM system.
Photos, videos and extra information can
be included in kit and will enrich the
experience of the end user and eventually
help consumers to move to buy the
products trough internet

20. COMPETITION
RFID:
-
-
High costs
Complexity
Uncommon
Technology
Not fully
integrated with
package
risks alteration
Unique Code with
Label:
Code managed
through website:
- High costs
- Complexity '
- Not fully
integrated with
package
- Difficult to adapt
-
High Cost
Can not use
mobile app
Complexity
No real time
Easy to create
a mirror

21. Award
Authentica guest at Smart &
App on La3
Authentica finalist at La Fiera
delle startUp Italy 2013
Authentica wins at Mobile
App Awards 2013 Consumer
Smau Turin Italy
Authentica semi-finalist at
TechCrunch Italy 2013

22. Technology overview
©2013 Millone SRL - All rights reserved

23. QR code: a means of
communication
Scratch & Screen technology uses the QR code as a tool for the
collection and transmission of information. At this time the QR code
has been chosen for a number of features that make it suitable:
- Stream strong growth
- Can hold a lot of information
- Affordability
- Aesthetics
Our technology, however, is completely independent from the
graphical representation of the code: if in the future there will be better
tools we could use them without making any changes to our code
©2012 Millone SRL - All rights reserved

24. Scratch Screen & the
unique code
INTRODUCTION
The QR code contains the unique code generated from Scratch &
Screen.
The process and algorithms for generating the unique code needed to
ensure maximum safety and non-replicability of the same neither
casual nor fraudulent.
To give an idea of the level of complexity of the process used, we note
that our technical direction was inspired by the process of issuing
visas applied by the Japanese immigration, of course the algorithms
and tools used in the process are different.
©2012 Millone SRL - All rights reserved

25. Scratch Screen & the
unique code
SAFETY FEATURES
- The ability to replicate the unique code happens to be equal to 1/10
to the 95 power
In case the code could be randomly replicated, would not be
significant, in fact:
- The data is opaque (taken alone has no meaning)
- The figure has put sense in connection with the information
present in the data base at that time
- The data is encrypted
©2012 Millone SRL - All rights reserved

26. Scratch Screen & the
unique code
FEATURES OF THE CODE
The code is composed of a random, generated with a high level of
sparseness by an algorithm that repeats the sequence after 2 high
635 combinations, and one part of the identification data opaque.
The code generated 256-bit 32-bit are injected containing useful
information to the system
Last, but not least, our codes when they reach the database, as they
are made​​, we are able to immediately recognize any code
"malformed" and then the system of foreign origin Scratch & Screen,
and take the appropriate defensive countermeasures
©2012 Millone SRL - All rights reserved

27. Scratch Screen & the
unique code
FEATURES OF THE DATABASE
-The database is of Big Data deployed, then we use a technique of
caching data in RAM that allows the management of distributed
parallel servers.
-The database allows you to manage Big Data and the interrelation of
huge amount of data even from heterogeneous sources, and provides
maximum scalability.
- The entire system is designed from the origin in a logic multitenancy.
©2012 Millone SRL - All rights reserved

28. ABOUT US
Gianni Millone
CTO & Co-Founder
@giannimillone
Matteo Del Corno
BDO & Co-Founder
@matteoGETIT
Mariacarla Millone
COO
@McMillone
S & S was founded in the fall of
2012 within the company Millone SRL
specializing in Shop & Office
Automation and Applications
management for both SMEs and large
companies.
The basic idea of Scratch & Screen is
develop a system
based on an application server
that “talking” with the devices
, regardless of the
operating system on which they
operate,
allows the use of tools
sophisticated in fast and simple way.
Loris Battistini
Country Sales Manager Italia
@slori
Authentica began as a specialized
application development platform
application server scartch & Screen

29. contacts
Authentica
Millone SRL
Corso Lancieri di aosta 11/F
11100 Aosta – Italy
Matteo Del Corno
Co-founder
Mobile: +39.340.3939908
Mail: matteo.delcorno@scratchandscreen.com
@matteogetit or @scratchnscreen

30. Thanks!