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C and S Cosmetics
BUSINESS PLAN PRESENTATION-CARRON AND SCOTT
Business Concept

  We are an online cosmetics and skin care
  retailer geared to women and men of all
  ages.
“   Our mission is to make C and S the
    preferred source for organic based
    cosmetics and skin care by delivering
    outstanding value and selection, and
    providing extraordinary customer
    service
                                            ”
Market Summary

    Worldwide cosmetic industry sales reach about $170 billion per year.
     ~$40 billion in the Americas, ~$60 billion in Europe, ~$60 billion in
     Australia & Asia, and another $10 billion in Africa. The Western world
     spends a bit more per person but India and Asia are quickly
     catching up.
    There are 5 primary segments. Sales are distributed as such:
    1. Hair Care – 20%
    2. Skin Care – 27%
    3. Fragrance – 10%
    4. Make-up – 20%
    5. Other – 23%
Opportunities


      We will offer products of high quality at a lower price than the
       major players in the industry. We will develop a strong
       international customer base using unique advertising across all
       markets.
      We will establish a brand loyalty with our clientele and have
       “customers for life”
      We will advertise to men as we see this as an area with unlimited
       potential.
Competition

    We know we face major competition.
     Unilever, Proctor &
     Gamble, Revlon, Maybelline, L’Oreal, Clinique, a
     nd the list goes on and on.
    Along with these manufacturers we also
     understand that there hundreds of websites
     dedicated to selling cosmetics.
Goals and Objectives

    By 2017 we will have a minimum of 5% share of the domestic market
     and a 7% share of the international markets.
    We will achieve this through aggressive marketing and exceptional
     product standards and customer service. We will develop new
     products and lines based on customer input and market
     opportunities.
    The C and S brand will be an industry leader and innovator and will
     expand accordingly.
The Team

    CEO Carron Cutler has years of experience selling skin care and
     cosmetics. She has developed a strong client base through
     unprecedented customer service.
    CFO Scott Nunez has 5+ years of internet retail experience and has
     built companies from the ground up. His years at .com retailers have
     given him a strong foundation for this enterprise.
    Both Carron and Scott bring a team of experienced professionals
     with a passion and commitment to excellence.
The Team

               [Carron Cutler]
               President, CEO



       [Scott Nunez]             [Toots Hibbert]
           CFO                   Vice President


    [Beres                 [Everton
                                            [Capleton]
  Hammond]                 Blender]
                                             Manager
   Manager                 Manager
Resource Requirements

    The following resources will be the responsibility of manager Beres
     Hammond and his team: Personnel, Technology. He will oversee all
     aspects of the website.
    CEO Cutler and CFO Nunez will be responsible for
     Finances, Distribution, Promotion, Services.
    The initial capital will be paid by the CEO and CFO.
    We will ship domestically and internationally using
     FedEx, UPS, USPS, DHL.
    Toots Hibbert will be the manager of services and he and his team
     will interact with customers through email and the phone.
Financial Plan
Risks and Rewards

    Risk here is great, in such a competitive industry, it is possible to fall
     short of projected goals or even go belly up.
    With great risk can come great reward. If we aggressively
     advertise, especially internationally, we can make a niche for
     ourselves and have substantial prosperity. By providing quality
     products and great customer service we can experience growth
     and financial gain.
Key Issues

    Near term
        We must get the site up and running. We need to add products
         frequently to offer a wide selection of products. We must advertise
         relentlessly to get our brand out there.
    Long term
        We need to think about potential growth and consider housing a
         potentially large inventory. We also need look into employee benefit
         programs and make sure we are carrying enough insurance for the
         business.
    Growth and expansion could necessitate the need for outside
     capital investment.
Appendix


    "What Are the Startup Costs for a Cosmetic Business?" Chemists
     Corner †” . N.p., 23 Apr. 2012. Web. 07 Nov. 2012.
     http://chemistscorner.com/
    "Purchasing Makeup Online Vs Retail: Pros and Cons." Yahoo! Voices
     - Voices.yahoo.com. N.p., 5 Feb. 2010. Web. 07 Nov. 2012.
     <http://voices.yahoo.com/>

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C and s cosmetics

  • 1. C and S Cosmetics BUSINESS PLAN PRESENTATION-CARRON AND SCOTT
  • 2. Business Concept  We are an online cosmetics and skin care retailer geared to women and men of all ages.
  • 3. Our mission is to make C and S the preferred source for organic based cosmetics and skin care by delivering outstanding value and selection, and providing extraordinary customer service ”
  • 4. Market Summary  Worldwide cosmetic industry sales reach about $170 billion per year. ~$40 billion in the Americas, ~$60 billion in Europe, ~$60 billion in Australia & Asia, and another $10 billion in Africa. The Western world spends a bit more per person but India and Asia are quickly catching up.  There are 5 primary segments. Sales are distributed as such:  1. Hair Care – 20%  2. Skin Care – 27%  3. Fragrance – 10%  4. Make-up – 20%  5. Other – 23%
  • 5. Opportunities  We will offer products of high quality at a lower price than the major players in the industry. We will develop a strong international customer base using unique advertising across all markets.  We will establish a brand loyalty with our clientele and have “customers for life”  We will advertise to men as we see this as an area with unlimited potential.
  • 6. Competition  We know we face major competition. Unilever, Proctor & Gamble, Revlon, Maybelline, L’Oreal, Clinique, a nd the list goes on and on.  Along with these manufacturers we also understand that there hundreds of websites dedicated to selling cosmetics.
  • 7. Goals and Objectives  By 2017 we will have a minimum of 5% share of the domestic market and a 7% share of the international markets.  We will achieve this through aggressive marketing and exceptional product standards and customer service. We will develop new products and lines based on customer input and market opportunities.  The C and S brand will be an industry leader and innovator and will expand accordingly.
  • 8. The Team  CEO Carron Cutler has years of experience selling skin care and cosmetics. She has developed a strong client base through unprecedented customer service.  CFO Scott Nunez has 5+ years of internet retail experience and has built companies from the ground up. His years at .com retailers have given him a strong foundation for this enterprise.  Both Carron and Scott bring a team of experienced professionals with a passion and commitment to excellence.
  • 9. The Team [Carron Cutler] President, CEO [Scott Nunez] [Toots Hibbert] CFO Vice President [Beres [Everton [Capleton] Hammond] Blender] Manager Manager Manager
  • 10. Resource Requirements  The following resources will be the responsibility of manager Beres Hammond and his team: Personnel, Technology. He will oversee all aspects of the website.  CEO Cutler and CFO Nunez will be responsible for Finances, Distribution, Promotion, Services.  The initial capital will be paid by the CEO and CFO.  We will ship domestically and internationally using FedEx, UPS, USPS, DHL.  Toots Hibbert will be the manager of services and he and his team will interact with customers through email and the phone.
  • 12. Risks and Rewards  Risk here is great, in such a competitive industry, it is possible to fall short of projected goals or even go belly up.  With great risk can come great reward. If we aggressively advertise, especially internationally, we can make a niche for ourselves and have substantial prosperity. By providing quality products and great customer service we can experience growth and financial gain.
  • 13. Key Issues  Near term  We must get the site up and running. We need to add products frequently to offer a wide selection of products. We must advertise relentlessly to get our brand out there.  Long term  We need to think about potential growth and consider housing a potentially large inventory. We also need look into employee benefit programs and make sure we are carrying enough insurance for the business.  Growth and expansion could necessitate the need for outside capital investment.
  • 14. Appendix  "What Are the Startup Costs for a Cosmetic Business?" Chemists Corner †” . N.p., 23 Apr. 2012. Web. 07 Nov. 2012. http://chemistscorner.com/  "Purchasing Makeup Online Vs Retail: Pros and Cons." Yahoo! Voices - Voices.yahoo.com. N.p., 5 Feb. 2010. Web. 07 Nov. 2012. <http://voices.yahoo.com/>