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The problem Not so much Winner! Not so much Not so much Not so much Not so much Not so much Not so much Not so much Not so much The real problem One month Winner! Two months Three months Four months Five months Six months Seven months Eight months Nine months 1 winner per year QUOTE FROM ELON MUSK BIOGRAPHY “ He would place this urgency that he expected the revenue in ten years to be ten million dollars a day and that every day we were slower to achieve our goals was a day of missing out on that money. We’re missing out on this But…why? TOO MANY IDEAS! 170 ideas in 3 minutes Try new CTA Try new CTA location Test multiple CTAs Test different button colors Add an “About” section Try a different headline Add an image to the homepage Shorten my form Auto play the video Try modals for forms Test a free trial Try annual billing Try a high anchor price Er. We need a process Find out what’s stopping folks from converting… …fix it. Thanks I’ll be here all night Step 1: Take these ideas… Try new CTA Try new CTA location Test multiple CTAs Test different button colors Add an “About” section Try a different headline Add an image to the homepage Shorten my form Auto play the video Try modals for forms Test a free trial Try annual billing Try a high anchor price …and throw them away. Step 2: Listen to your customers and prospects Try new CTA Try new CTA location Test multiple CTAs Test different button colors Add an “About” section Try a different headline Add an image to the homepage Shorten my form Auto play the video Try modals for forms Test a free trial Try annual billing Try a high anchor price These ideas are good. They just might not be for you. Gut Your gut is good. It just knows too much. Curse of knowledge USER TESTING Send 3 users through your funnel Send 3 users to your competition Send 3 users to a HUGE company in your space PEEK QUALAROO CHAT TRANSCRIPTS SALES PEOPLE AND SUPPORT Step 3: Use a framework to make decisions Test summary Test objective Hypothesis Opportunity size Time to test Likely scenarios Next steps What worked? What didn’t work? HTTP://BIT.LY/ABTEST-FRAMEWORK The problem Not so much Winner! Not so much Not so much Not so much Not so much Not so much Not so much Not so much Not so much The problem opportunity Not so much Winner! Not so much Not so much Not so much Not so much Not so much Not so much Not so much Not so much Not so much Winner! Not so much Not so much Not so much Winner! Not so much Not so much Not so much Not so much Not so much Not so much Not so much Winner! Not so much Not so much Winner! Not so much Not so much Winner!
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Building on the Shoulders of Giants: the Story of Bitbucket Pipelines
Building on the Shoulders of Giants: the Story of Bitbucket Pipelines
Atlassian
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Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main takeaways of the conference!
BrightonSEO Takeaways – September 2018
BrightonSEO Takeaways – September 2018
Semrush
Optimalizacie webu a eshopu nie je nezvladnutelny projekt. Je to skor neustaly proces drobnych zmien a vylepseni, ktory ma za ciel zvysit konverziu, teda priniest viac nakupov. Je to proces, ktory nikdy nekonci, pretoze sa nemi okolie, navstevnici stranok aj zakaznici. Preskumajte 10 jednoduchych tipov, co robit. Navod je od FutureNow, ktory zostavili z kazdodennych poznatkov pri optimalizacii roznych webov. Je to velmi prakticke.
Future now - 10 tipov na optimalizaciu eshopu.
Future now - 10 tipov na optimalizaciu eshopu.
WebAnalytika
Similar to Vertster - MarketingSherpa Webinar Part 2
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BrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
BrightonSEO: How to generate 8 million SEO test ideas - Will Critchlow
A/B Mythbusters: Common Optimization Objections Debunked
A/B Mythbusters: Common Optimization Objections Debunked
2017 landing page best practices
2017 landing page best practices
Personalized images - why they're great and how to use them
Personalized images - why they're great and how to use them
How To Pitch A Vc
How To Pitch A Vc
Optimizing for User Intent Why SEO is About the Buyer, Not your Brand - Slides
Optimizing for User Intent Why SEO is About the Buyer, Not your Brand - Slides
The Best A/B Test Idea You Haven’t Thought Of
The Best A/B Test Idea You Haven’t Thought Of
Ab testing for_beginners
Ab testing for_beginners
Getting Started with A/B Testing
Getting Started with A/B Testing
Ab Testing Guide for Beginners
Ab Testing Guide for Beginners
Ab testing for_beginners
Ab testing for_beginners
Essay About India Gate In Hindi. Online assignment writing service.
Essay About India Gate In Hindi. Online assignment writing service.
Lead Generation Best Practices (learned from 500+ website redesigns) - Andy C...
Lead Generation Best Practices (learned from 500+ website redesigns) - Andy C...
Copywriting For The Web
Copywriting For The Web
Thegooglebestpracticesguide 121231052000-phpapp02
Thegooglebestpracticesguide 121231052000-phpapp02
Easy clickbank cash
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Building on the Shoulders of Giants: the Story of Bitbucket Pipelines
Building on the Shoulders of Giants: the Story of Bitbucket Pipelines
test
test
BrightonSEO Takeaways – September 2018
BrightonSEO Takeaways – September 2018
Future now - 10 tipov na optimalizaciu eshopu.
Future now - 10 tipov na optimalizaciu eshopu.
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Cracking the Cultural Competence Code.pptx
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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
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RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
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Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
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Uneak White's Personal Brand Exploration Presentation
uneakwhite
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Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
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9.
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