Landing pages can be powerful tools when used to build customer growth funnels. They support A|B testing, flow metrics and rapid deployment. I shared my landing page insights at Lean Startup Machine Singapore
1. P O W E R F U L
L A N D I N G
PA G E S
B U I L D I N G
S C O T T E B A L E S . C O M
2. O B J E C T I V E S
understand key terms
successful metrics models
building conversion funnels
measuring productivity
generating trafïŹc
key tools
3. Acquisition
Getting People to come to your site
Activation
Getting people to sign up for anything that could lead
to a repeat visit
Retention
Getting users to become active
Referral
Getting Users to âspread the wordâ about your site
Revenue
Monetizing active users
T E R M I N O L O G Y
6. Large Image
Headline
Key Benefits
Social Proof Call To Action
Satisfy the âitchâ of the
person in search for a
specific solution to their
problem. First thing
read
H E A D L I N E
11. Are You Lonely?
âą Scott will be your friend
âą We can do stuff together, like ride the
MRT
âą Iâm very loyal
âą I like to have fun
âą Iâll teach you how to take photos of
your food
Grace
Scott is the most
awesome friend
Grace
Scottâs friendship saved
my life
Enter Email Friend Scott
E X A M P L E
12. Did  I  land  in  the  correct  place?
Is  This  What  I  Expected?
Do  I  Trust  This  Site?
How  Long  Will  This  Take?
What  Should  I  Do  Next?
Where  Should  I  Go  Next?
E M PAT H I Z E
13. The headline is everything and will have
the biggest impact on conversions
A/B  split  test  the  headline
Listen to the data
C O M M O N M I S TA K E S
14. Developers  Save  Time  and  Money  with  Our
 Leading  Application  Monitoring  Software  Â
Our  Application  Monitoring  Software  Helps
 Developers  Fix  Code  Bugs  Faster,  Improving  the
 Bottom  Line
V
S P L I T T E S T E X A M P L E
15. Donât be lazy about the page design Â
Polish  =  Credibility.
Keep copy clear & concise, using bullet points
Â
C O M M O N M I S TA K E S
16. If collecting email addresses, must include
a privacy statement
âYour privacy is important to us. We will never
share your email address with third parties.â
C O M M O N M I S TA K E S
17. Experiment 1: 3% Experiment 2: 3.2%
!
Experiment 1: 3% Experiment 2: 6%
M E A S U R E P R O D U C T I V I T Y
20. Viral / Referral
Search  engine  marketing  (SEM)
Email blasts
Facebook  posts  /  ads
Twitter  posts  /  ads
Surveys, Quora, Reddit, LinkedIn, etc.
Tele-Marketing
Blogs / Bloggers
Get Creative
Interviews
âŠGet  creative Â
C R E AT I N G T R A F F I C