1. Strategic Marketing Plan/Marketing Metrics The owners of The Westside
Coffee
Strategic Marketing Plan/Marketing MetricsThe owners of The Westside Coffee Company
have asked you to help them define their target audience a bit more clearly. Create a 4- to 6-
slide Microsoft® PowerPoint® presentation in which you develop a consumer persona for
each of the five segments using the Westside Coffee Company Customer Segments. Make an
annual marketing plan for The Westside Coffee Company using the marketing calendar
template. Assign a budgeted amount to each marketing activity in the plan to calculate a
total marketing budget. Reference Week 2 estimates to bring forward these costs as well. Do
a breakeven analysis using the following assumptions. Retail Coffee Shop Store:Price of a
cup of coffee: $6.00Profit per cup: $4.00Average daily customers: 750 customers Grocery
store:Retail price for bagged product: $9.99 per bagProfit per bag: $3.33Monthly sales of
bagged coffee: 250 bags Calculate the total marketing budget range for both the coffeehouse
and the bagged coffee separately. Adjust to ensure the marketing budget falls between 7%
and 10% of profits. the PowerPoint presentation, marketing calendar, and budget analysis
as 3 separate documents.