8 Lessons Learned from Developing mHealth Apps
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Presentation conducted at EHI Live 2015 at the HANDI Health Apps Village. Scott Hague talks through 8 learning points from developing medical apps. From user experience to app indexing, regulation to marketing, the presentation provides real use cases and signposting to free resources.
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8 Lessons Learned from Developing mHealth Apps
- 1. Six Lessons Learned From Developing Medical Apps By Scott Hague Digital Development Director 4th November 2015 www.integratedchange.net @integratedchg
- 2. What We Do “We move healthcare providers from traditional, paper intensive led processes to one that encompasses a digital approach.” @integratedchgwww.integratedchange.net Stand C14, Hall 1
- 3. This includes… The design, development and deployment of: Mobile apps Medical websites Healthcare marketing
- 4. About Us • 18 years in digital • 9 years in apps, 5 of those in healthcare • Over 70 mobile apps designed and developed Member of the British Standards Institute (BSI). Member 47561908
- 5. 100% focus on healthcare Stand C14, Hall 1www.integratedchange.net @integratedchg
- 8. Are you solving a problem? You should be Cost | Engagement | Productivity | Communication www.integratedchange.net @integratedchgStand C14, Hall 1
- 9. Forget about the tech www.integratedchange.net @integratedchgStand C14, Hall 1
- 10. Human. Clinical. Economic. Patients Researchers Carers Suppliers EducationAdmin Community Reception/customer service Medical practitioners Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 11. 1. Value and users
- 12. The value proposition WhatWhat WHY Check this out: Simon Sinek http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 13. www.businessmodelgeneration.com/canvas http://www.thehappystartup.co.uk/canvas/ Try some of these
- 14. What you want to do is build up a persona Still want more data? Try these - https://www.pollfish.com https://www.quicksurveys.com http://www.onepoll.com http://www.google.com/insights/co nsumersurveys/home https://www.whatdotheyknow.com Try this – persona sheet
- 15. Location! Stand C14, Hall 1 @integratedchgwww.integratedchange.net Journal of mHealth: design tips: www.thejournalofmhealth.com/#!Designing-mHealth-Apps-Five-Areas-Not-to- Miss/cuhk/55f6a33c0cf24e84f7696d99
- 16. Free data • Google analytics can provide you a wealth of information, demographic and behaviour • Existing apps Don’t know? • Then ask! • Simple survey, 15 questions • Paper, iPad • Try this – www.polldaddy.com Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 17. 2. Create a brief Think of it as a blueprint
- 18. Download it for free! https://www.integratedchange.net/webinar-recording-how-to-write-your-healthcare-app-brief @integratedchg
- 19. Don’t forget these! https://developer.apple.com/programs/ios/ https://play.google.com/apps/publish/signup/ https://dev.windows.com/en-US/getstarted Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 20. 3. Start off small But think big
- 22. Fail Fast Use these great tools: www.relativeware.com | www.principleformac.com | www.invisionapp.com Prototype it Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 23. Never develop on both platforms at the same time Start with one Perfect it Move on 83.2% @integratedchgwww.integratedchange.net
- 24. 4. Don’t forget the content
- 25. Read all about it! Dynamic or static content? New content required? Will you link off to a website? Images? Video? Check and triple check for spelling mistakes! Stand C14, Hall 1 @integratedchgwww.integratedchange.net general practioner general practitioner
- 26. Think about video Videos shot in the vertical position are viewed in completion 9x more than videos shot horizontally Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 27. The future of app marketing and discovery? App indexing Getting the content of your app to appear in search Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 28. On device @integratedchgwww.integratedchange.net Stand C14, Hall 1
- 29. In search engines Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 30. https://www.integratedchange.net/the-future-of-health- app-marketing-app-indexing https://search.developer.apple.com/appsearch- validation-tool/ https://developers.google.com/app-indexing/ Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 31. 5. Regulation and compliance
- 32. Changes are afoot Endorsed and NHS recommended apps will go through an endorsement process Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 33. Work Stream 1.2 12 APPENDIX A: HIGH LEVEL OUTLINE OF THE PROPOSED ASSESSMENT FRAMEWORK Stand C14, Hall 1 @integratedchgwww.integratedchange.net
- 34. Medical Device Directive 93/42/EEC(MDD)8 When is software a Medical Device? May 2015 PAS 277: 2015 launched June 2015 NIB Kitemarking proposals published End of 2015 Kitemarking to begin https://www.gov.uk/government/publications/medical-devices-software-applications-apps Member 47561908 @integratedchgwww.integratedchange.net Stand C14, Hall 1
- 35. 6.It’s not OK to know nothing about how your app is used
- 36. Don’t be overwhelmed • Applicasa • Ad4Perf • App Annie • DecStat • Kontagent • AppBoy • AppsFlyer • Mobile App Tracking • Localytics • Apsalar • Medialets • CrashAnalytics • Segment.io • Appsee • Mixpanel • WebTrends • Applicasa • Keynote Mobile Perspective • AppCodes • Adobe Marketing Cloud • Ad-X Tracking • Adjust.io • Distimo App Analytics • Flurry • Count.ly • Applause • MyRT • FlightPath • ClickTale • AppClix • iMobiTracking • UmberSystems • AppViz • AppStatics • Pre-Emptive Stand C14, Hall 1 @integratedchg www.integratedchange.net
- 37. Free to use – actionable data Google Mobile App Analytics @integratedchgwww.integratedchange.net Stand C14, Hall 1
- 38. Apple app analytics = answers • How are users finding the app? • Are they installing it? • Are they returning? • Any missed opportunities (app store page views are really high but not localised to the country)? • Are they engaging with it? Watch the video: https://developer.apple.com/videos/play/wwdc2015-303/ Stand C14, Hall 1 @integratedchg www.integratedchange.net
- 39. 7. It’s OK to be like others Just be different
- 40. Make sure you do your research App store rating tool: http://rater.localytics.com/#/ios/ Keyword tool: http://keywordtool.io/app-store www.appmind.co Ideas 635 Brain writing (108 ideas in 30 minutes) Stand C14, Hall 1 @integratedchg
- 42. How do you get it to the end user? Please don’t print a brochure for it!
- 43. Marketing You must have a marketing plan And you must start this early @integratedchg Stand C14, Hall 1www.integratedchange.net
- 44. 350 million app installs have been generated from Facebook over the last 12 months like this one
- 45. App store optimisation App indexing (device and cloud) Microsite SEO for microsite PPC for microsite Landing page, FAQ, optimised PPC for app downloads Paid social promotion (Twitter, Facebook, Instagram, Pintrest) @integratedchg Stand C14, Hall 1www.integratedchange.net
- 46. Don’t become a zombie app 83% of all apps remain undiscovered Stand C14, Hall 1 @integratedchg www.integratedchange.net
- 47. Just Look At What Is Possible Self-triage Pre-auth forms before arrival Condition specific materials before appointments Productive waiting times Live waiting times Preferred appointment windows E-books, i-books Live bed availability Loan of an iPad for their stay, pain Nausea feelings, food requests, quality surveys, test results, medication orders Interactive consultant directories, Contact details, location Discharge information, who to contact EOPS, nurse and doctor, voice dictation Push notifications that keep engagement high Staff apps, travel information, training modules, company news, vacancies @integratedchg Beacons Clinical research tools ResearchKit, digital consenting Patient Quality Surveys
- 48. End Of Presentation Thank you for your time 48 Stand C14 Scott Hague www.integratedchange.net www.slideshare.net/scotthague
Editor's Notes
- We’re big on the planning phase of projects, helping to pull out the ideas, define them and turn them into reality. Quite ofthen we are asked what can be done and what is possible…
- In the NHS, there are lots of ideas, but it’s knowing what to do with those ideas, how to refine and then move them into production.
- 3 years, 137,000 this year, small, focused and growing. Healthy trading position, with no debt or credit cards or part of any other VC or capital groups. At dinner time, private versus public, embracing care versus sending an invoice, me…I’m in the middle! We have a lot of experience, ever since the first iPhone came out, changed my life for sure, and we don’t claim to know everything we do pass on our experience, into projects like this. If a problem cannot be identified or a process workflow improved, then what is the point. In this environment, we could see that technology would be a good fit, both advisor wise and patient focused.
- Royal College of nursing, smith and nephew, synergy health
- So starti9ng with a few simple foundations before I go into the eight points
- Define it, clearly. Right it up on the board and make sure everybody knows that this is what we are going to do.
- And the lesson that we learnt, and we learnt it very quickly was that it isn't solely about the patient journey.
- If you don’t create a value proposition your dead in the water and shouting about how its faster and better doesn't mean anything in the real world anymore, you just end up competing on these claims alone.
- Really like the happy start-up canvas, pins down some of your core ideas like values, challenges, core mission and so on. Remember also that story telling is really important so think about that aspect. Success is in your hands here. Engagement Swallow your pride.
- Who is your ideal customer profile. Market research tools – some are free some are low cost. The point of all this is that you can start to build your service proposition around them, build your messaging and value around what you have discovered, being best isn't always going to win, been different is. So build your value to this premise.
- Guest wifi, no wifi, not allowed
- Apple is $99, Google play is $25, windows is either £12 as an individual or £65 as a company.
- 1. MVP 2. Fail fast with small iterations 3. Timebox it, as in the marketing slide, when do you want to meet your objectives Small experiments fail fast, Understand the use case with a non device approach, don’t try and win the world
- 1. MVP 2. Fail fast with small iterations 3. Timebox it, as in the marketing slide, when do you want to meet your objectives Small experiments fail fast, Understand the use case with a non device approach, don’t try and win the world
- How will the content be displayed, dynamically or statically. If dynamically and its pulling from an existing source, be sure that source is sending it correctly – apps will display content pulled from the web differently than a website. the human mind does not read every letter by itself but the word as a whole. The sentence could be a total mess but you could still read it without issue.
- This is from snapchat. People tend to take pictures vertically as it doesn’t chop it off later. YouTube however still prefers horizontal
- Applebot
- NIB ambition is to make NHS Choices first point of contact for all apps. It’s an assessment framework for applications will enable health and care professionals to recommend the use of safe and effective digital applications and give greater confidence to patients and citizens to select and use them.
- So, let me give you an overview of what is happening. 1. MDD, Medical Device Directive – governing medical apps in the UK is determined at European level, although medical apps are not specifically mentioned! In the UK, MHRA is responsible for interpretation and enforcing the UK legislation. Such a grey area this one… 2. BSI PAS 277 – this is a set of standards for health and wellness apps, both healthcare professional and general public. This provides a set of quality standards and aims to ensure that the public and HCP’s only have access to ones that are safe which… 3. Is covered by the DoH Personalised Health and Care 2020 framework which refers to the introduction of kitemarking.This is a national approach to the accreditation and kitemarking of apps, devices and digital services. This is in order to support innovation, and consumer and professional confidence, including enabling GPs to be able to prescribe them. It will publish proposals by So, a lot going on and we are a BSI member ourselves and too much to cover here but the link at the bottom will help
- Doesn’t matter internal or external,
- Open your eyes to the possibilities; status quo is not a strategy