A presentation I created to present to The Network of Executive Women. It's a high level overview of the Google 3-pack and How to get your business in the 3-pack and how Google+ is involved.

1. GOOGLE 3 PACK & GOOGLE+
scottgombar.com

2. Google is a critical part of any business marketing plan. If
you don’t exist on Google, you don’t exist.
Succeeding at Google for Businesses
Hello!
2

3. SEO
SEARCH ENGINE OPTIMIZATION
SEO is a complicated process but is primarily made up of a lot of
common sense. If it seems to good to be true, or like a bad idea it
probably is.
3

4. Account
CREATE A GOOGLE ACCOUNT
4
www.google.com/mybusiness

5. G+
GOOGLE+ FOR BUSINESS
A Google+ Business Page is an important aspect of your SEO
campaign. Let’s Start There. This creates your Google local
listing and potentially adds you to the 3 pack.
5

6. KEYWORDS
THEY’RE STILL RELEVANT
Now Let’s Do Some Research! What Keywords Work For
Your Business? You Might Be Surprised. When writing the
profile for your Google+ page include these keywords!
Keyword Planner & Spyful
6

7. PROFILE
MAKE SURE IT’S COMPLETE
7

8. THE 3-PACK
A COMPLETED PROFILE INCLUDES
•Contact Info
•Email
•Phone
•Address
•Hours of Operation
•A thorough, keyword rich description
•Website (Verified)
•Relevant Profile Picture
•Relevant Cover Photo
8
GOOGLE WALKS YOU THROUGH THE PROCESS

9. YOUR PROFILE
HOW TO GET IN THE TOP 3
•Thorough Description
•Reviews/Ratings
•Contact Info
•Local
•Activity (Posts including citations)
9

10. BLOGGING
EVERYONE IS DOING IT
It Can’t Be Overstated..Google Wants Fresh, Relevant
Content..Because that’s what your audience wants. The
easiest way to accomplish this is with a Blog. Share your blog
posts to Google+
10

11. YOUTUBE
IT’S CONNECTED
Video Marketing would also give your business a huge boost.
Your Google+ Business Page connects to your YouTube
Channel if set up properly.
11

12. CAUTION
A FEW DON’TS
•Create Multiple Pages, unless you have multiple locations
•Create an irrelevant profile
•Leave your profile incomplete
•Create Fake Reviews!!
•Forget to verify your address and website
12

13. 13
13
QUESTIONS?
DID I ROCK YOUR WORLD?
scottgombar.com