Using Twitter to Promote Your Business

Using Twitter to
Promote Your Business

Santa Cruz
Marketing Roundtable
Meetup • Sept. 1, 2009

© Copyright Scott Design Inc.

Quick introduction
•  Kirsti Scott, Founder and Creative Director at Scott Design
•  20 years of experience in design and marketing
•  Scott Design creates integrated marketing programs
•  Our clients are technology and B2B companies


Twitter

Twitter is a service for friends, family, and
co–workers to communicate and stay connected
through the exchange of quick, frequent
answers to one simple question:
What are you doing?


Twitter Pro le
•  Post short
messages
•  Follow
messages
from others
•  Share links,
news, and
events


Local Company
•  Announce
specials,
location of
their food
trucks
•  Expanded
local
business
and now
going into
other cities


National Company
•  Connect with
customers
through
discussions,
service,
product
news,
contests, tips,
and more


International Corporation
•  Promotions,
support,
coupons,
sales,
community,
news
•  Multiple
accounts for
diﬀerent
audiences


Twitter Non-Pro t
•  Raise
awareness
•  Created event
that raised
$250K in one
day
•  Share videos of
drilling wells in
Africa


Getting Started

5 easy steps


5 Quick steps to getting started with Twitter
•  Sign up for Twitter
•  Fill out your pro le information
•  Search for people or groups to follow
•  Listen to get a feel for discussion etiquette
•  Join in conversations


1. Sign up for Twitter
•  Go to twitter.com and click on “Sign up now.” Select a
username (your real name or company name) and password,
enter your e-mail address, enter the words, and click “Create
my account.”
•  If you want to have Twitter
check if any of the people
in your web-based e-mail
address book are on
Twitter, enter in your
e-mail and password on
the following screen.


2. Fill out your pro le information
•  Complete your pro le
with a photo, location,
URL, and bio.
•  Include a background
image with more info
if you want.
•  Make your Twitter
pro le match your
company website.


3. Search for people or groups that interest you
•  Search for people who:
–  Mention your company name
–  Use terms in your industry
–  Are competitors
–  Are in uential in your industry
•  Search for:
–  Trade organizations
–  News organizations and publications
•  Find people who follow or are followed by the above
•  But don’t “follow” them…yet!


4. Listen by visiting pro les


Listen by searching for keywords
•  Search for a term at
search.twitter.com and
then grab the RSS feed
for the search
•  Or, use a third-party app
such as TweetLater.com
to monitor keywords


5. Join the conversation
•  The Golden Rule:
Do unto others as you would have them do unto you
–  Tweet to others what you would like to be tweeted to you
–  Tweet everyone the way you’d like to be tweeted
•  Don’t talk exclusively about your business
–  80 percent – Tweets about and for others
–  20 percent – Tweets about your business
•  Be honest, responsive, personable, and nice


Things to tweet about (80%)
•  Industry news, research, studies
•  Interesting articles you read
•  News from complementary businesses
•  Events that interest your customers
•  Reply to messages to you, about you, or about the industry
•  Questions you’d like answered
•  Retweets of interesting tweets
•  Observations about your industry
•  Local news
•  Valuable, relevant, bene cial info for your customers

Things to tweet about (20%)
•  New products, services, features
•  Special oﬀers, promotions, coupons, sales, contests
•  Events and awards
•  Blogs, articles, publications, appearances
•  Philanthropy (volunteer work, donations)
•  New partners, employees, large customers
•  Milestones (customers served, years in business)
•  Business successes
•  Polls, requests for feedback and suggestions


When you have 20 tweets, start following people
•  Follow all the people you found and liked in step 3
•  Once others follow you, check out their pro les and see if
you’d like to follow them.
•  Check out their followers
and who they’re following
and see if you want to
follow them, too.
•  Add yourself to the
WeFollow.com directory
so others can nd you.
•  Keep tweeting every day.

Managing Twitter

The easiest way to keep Twitter
from eating up your day


Tame the Twitter Stream


Use TweetDeck to lter and categorize tweets


Twetiquette

Simple rules of Twitter etiquette


Twitter Don’ts
•  Constantly tweet about your own business
•  Tweet about things that are irrelevant to followers
•  Send personal messages as @replies
•  Post partial and cryptic @replies
•  Share links without explanation
•  Use automatic Direct Messages (DMs)
•  Publicly thank others
•  Talk politics, religion & sex (unless that is your Twitter
pro le’s purpose)


Why am I doing this, again?

What Twitter can do for your business


Why should my company tweet?
•  Social media marketing is now considered a best practice.
•  Twitter drives traﬃc to your website.
•  Twitter links improve your search engine rankings.
•  Twitter lets you join in conversations with customers.
•  Twitter ampli es your marketing messages.
•  Twitter is cheaper than traditional direct marketing


Help!

Where do I get more information?


Useful Links
•  Twitter.com, TweetDeck.com, TweetLater.com,
WeFollow.com
•  Hot Design Blog http://blog.hotdesign.com
•  Twitter for Business http://business.twitter.com/twitter101
•  How to use Twitter http://tinyurl.com/kefauvertwitter
•  “Social Media Revolution” video
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst
•  “The Breakup” video http://www.youtube.com/watch?v=D3qltEtl7H8
•  “What the f**k is social media?” presentation
http://www.slideshare.net/mzkagan/what-the-fk-social-media


Thanks!

www.hotdesign.com
blog.hotdesign.com


Using Twitter to Promote Your Business

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