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Infographic Marketing: Better Creation, Better Promotion

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Infographic MarketingBetter Creation, Better Promotion<br />Scott Cowley<br />Credit<br />

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“<br />Design is about solving problems and providing elegant solutions. <br />Information design is about solving informa...

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David McCandless<br />

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Infographic Marketing: Better Creation, Better Promotion

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Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.

Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.

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Infographic Marketing: Better Creation, Better Promotion

  1. Infographic MarketingBetter Creation, Better Promotion<br />Scott Cowley<br />Credit<br />
  2. “<br />Design is about solving problems and providing elegant solutions. <br />Information design is about solving information problems.<br />”<br />David McCandless<br />Clip<br />
  3. David McCandless<br />
  4. What Success Looks Like<br />Source<br />
  5. GOOD<br />
  6. GOOD<br />
  7. LESS GOOD<br />
  8. LESS GOOD<br />
  9. UGLY<br />
  10. UGLY<br />
  11. InfographicSuccess<br />70% Content<br />30% Promotion<br />
  12. Hooks & Narratives<br /> Resonate<br />
  13. Important Data: High and Huge<br />Source<br />
  14. Data.gov<br />Census.gov<br />BLS.gov <br />USA.gov<br />Infochimps.com<br />Opendata.socrata.com<br />OpenDataDirectory.com<br /> Quora.com/Datasets<br />
  15. You Can’t Do This In Excel<br />DegreeSearch.org<br />
  16. ColorSchemeDesigner.com<br />
  17. ColourLovers.com/palettes<br />Kuler.adobe.com<br />
  18. Source<br />
  19. Email <br />Marketing<br />Social <br />Bookmarking<br />Blog <br />Commenting<br />Content <br />Repurposing<br />Blog Seeding<br />Press <br />Release<br />Infographic<br />Directories<br />Content <br />Refresh<br />Social Media <br />Sharing<br />Home Page<br />Banners<br />
  20. Start With Your Own Website: Fake Your Own Greatness<br />
  21. Blog Seeding<br />
  22. Who Linked To Past Infographics?<br />Research Niche Infographics<br />Search Visual.ly / other infographic sites by keyword<br />Search Google<br />Intitle:keyword + “infographic”<br />Inurl:keyword + “infographic”<br />Keyword + infographic<br />
  23. Promotion Outreach<br />For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.<br />Source<br />
  24. Social Bookmarking<br />Networks are valuable. Use your own or pay others for the use of theirs.<br />
  25. Infographic Submission<br />
  26. Content Repurposing<br />
  27. Use Tineye.com and Google to find those who embed your graphic – request attribution and add contacts to your database for future outreach<br />Add additional text, internal links to other pages to aid SEO<br />Determine which keywords are sending traffic to the infographic– enhance on-page optimization<br />Learn from your successes and mistakes<br />
  28. If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle.<br />David McCandless<br />
  29. Scott Cowley<br />scottcowley@zagg.com<br />ZAGG.com<br />Twitter.com/scottcowley<br />Linkedin.com/in/scottcowley<br />All major baked goods accepted.<br />

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